On the map, China Qingdao to Mumbai, India, the distance of more than 3000 nautical miles, shipping 30 days, even by plane also takes 10 hours, a long way to make a Chinese-made electric water heaters in an hour can not be shipped to India User's home
Now, Haier will make this impossible possible India local time at 12:00 on the November 16, at Pune Industrial Park, India's water heater Internet factory officially put into operation, the first high-end anti-wall electric water heater off the assembly line as Haier Internet Factories at the beginning of the global replication, water heaters and overseas users through the interconnection of plants and zero-distance Internet users worldwide, to meet the best experience of the entire process the world's users.
'Custom' products tailored to Indian users
India's population of more than 1.3 billion, the market potential is huge, and the actual penetration rate of water heaters is less than 10% .The local infrastructure is simple, most household electricity environment is unstable, frequent leakage accidents in the bath, according to the statistics of the relevant departments in India, each died of a bath The number of people with electric leakage is about 1,000.
India's local harsh electricity environment for many international brands discouraged, while Haier is the first to open the Indian market through the electric wall-mounted electric water heater.Power wall technology in the event of a leakage accident, the voltage will be reduced to the human body can withstand 12V below. The technology was included in the IEC international standard in 2007. Today, the Haier Water Heater Interconnection Plant is in operation, enabling localized manufacturing of anti-wall technology and bringing a healthy and safe bathing experience to more Indian households.
According to statistics: Haier electric water heater in the Indian market by a 45% compound in 2017. GST and climate in the third quarter, the negative growth in the major brands of the environment Under Haier water heater sales rose 18% contrarian.
Internet factory to achieve 'Trinity' operating system
Haier water heater India Internet factory is located in western India's Maharashtra Pune City, the size of 15,841 square meters, a total of eight production lines, mainly produced electric water heaters and solar water heaters. It is reported that the first electric water heaters from Pune District, Haier water heater from the interconnection of factories only a dozen kilometers, only 20 minutes by car.Haier water heaters India interconnection plant put into operation, greatly reducing the time and cost of transport in the Indian market.Localization of the various conveniences Haier water heater will promote the Indian market magnitude expansion.At the same time, the industrial park will create about 2,000 jobs, to alleviate the pressure of social employment and improve the living standards of local people.
Not only manufacturing, Haier water heaters, India, the interconnection of the factory can also be based on the needs of Indian users in-situ research and development, to meet the demand quickly and efficiently to improve Haier water heater in India's market position, such as for India's electricity environment introduced wall-mounted water heater; In addition, the first water heater industry in India PCM color plate new products will be put into operation in the factory by 2018. Haier real water heater in India to establish a 'Trinity' operating system.
'Localization' business led the development of globalization
In recent years, Haier has been promoting the expansion and layout of the water heater industry in the world, insisting on the localization design, manufacture, sales and service of independent innovation and turning 'going out' into 'going in.' The construction of the water heater industry in India will also Radiation in the Middle East and Africa and the Russian market.Harre will integrate global R & D and manufacturing resources, continuing to introduce leading hot water solutions, leading the industry to meet the needs of global users.
Haier has 10 R & D centers in the world and integrates world-class R & D resources such as Honeywell, MIT, Chinese Academy of Sciences and Tsinghua University for product research and development. The Haier water heater, GREENONETEC, a solar energy manufacturer, is another important step in the globalization of the world after becoming the world's largest solar manufacturer and supplier.
According to Euromonitor International's statistics, Haier electric water heater has been the first in sales volume in the world for 5 years in a row. According to Zhongyi Kang's data, Haier water heater has been in operation for 19 consecutive years in China Sales volume.With the interconnection factory in India put into operation, sales of Haier water heater is expected to enter the top three in India in 2020, Haier water heater globalization pace is accelerating in the near future, the global water heater market will be more and more Haier's presence .