Recently, the 'Red Net' on the domestic Internet more refers to some of the young people who quickly consume themselves in order to be well-known for plastic surgery and speculation, they are also hot on the Internet at the same time In the subtle influence young people's value orientation.
'Red net economy' from the tide
In mid-June 2016, a well-known website hosted the Red Net, inviting large and small online Reds to appear collectively, which once again aroused the netizen's hot.From 'Zhang Dayi' to 'Papi sauce', from 'fellow uncle' To 'skm break', from 'genius Panda' to 'fragrant little roast chicken' ... ... overnight out of the 'network of Reds' make people overwhelmed, and in 2016 as 'Red Net Year' is also true To return.
How to help enterprises with the "red net economy" to promote
In the diatom mud industry, the use of 'Net Red + Live' marketing can be a fresh attempt to try. Diatom mud enterprises with the help of 'net red economy' to promote it?
First, diatomaceous mud brand can be broadcast through the network to carry out social marketing
Not only can enhance brand awareness, but also through the live broadcast to consumers the impression of fashion ahead.
Second, clear their own brand of live broadcast
To do a net red broadcast must be clear about their own brand at what kind of activities suitable for live broadcast, as well as choose their own brand of live broadcast form. Diatom mud enterprises must make market segmentation, so precise delivery.
Third, diatom mud companies need to be cautious selection of network red anchor and live platform
Most of the high-quality network red focus on a field of deep mining users, help improve the purity of fans; a good platform you can make the network itself red quality has been improved.
Fourth, high-quality content is the key to victory
For the brand live, the future must be more content on the content, through high-quality content to attract users, in order to achieve accelerated realization, which is the key to the length of its life.At the same time, high quality service and mature industry chain support is also a net economy An important and indispensable element of business success.
How to upgrade themselves to 'Net Red'?
Revelation 1, the level of product quality, directly determines the network red and fans are 'breaking up' or 'stable development.'
To produce high-quality products that meet consumer preferences, consumers can get the heart of consumers.
Revelation 2, good platform, to enhance the quality of network red
For diatom enterprises, the platform is not just a network, multi-channel publicity and development, flexible use of various platforms, is conducive to brand exposure.
Revelation 3, Red Net essential responsibility is to serve fans, and fans interact
As diatom enterprises should be more channels to understand the views of consumers to adjust the product, so that products closer to market demand.
In the future, the diatom mud industry's 'Net Red' road, or do not go? How to go? More depends on the development needs of enterprises.For now, the diatom mud industry, there are not many strong fan groups, For diatom enterprises, which are at the bottleneck of development, building themselves into a "net red" has great significance for sales and promotion and may bring about a new growth point.