In recent years, the rapid growth of diatom mud industry, experienced rapid development, the major companies have begun to enter a gradual steady state of development, and diatom mud in the paint industry is more and more people are welcome, as people first consider material.
Subsequently, the rise of diatom mud all over the country, precisely because of this hot, more and more people began to devote themselves to the industry diatom mud, with the growth of time, the competition is now more and more diatom mud Large, in the consumer, consumer groups have undergone tremendous changes today, the channel diversification will undoubtedly open up a wider source of tourists, which will become the top priority of the business.
How to improve the competitiveness of diatom mud products
Diatom mud products in the differentiation, the diatom enterprises should follow the 16-word rule: No I have: people do not have me, this is usually to create new categories. I have gifted people: you have I do than you Better, this is usually to improve the performance or cost-effective.Personality I am new: you do well, I will pay attention to innovation, I continue to introduce new products, which is usually upgrading or promoting new products. Push the new, I may turn to do it, which is usually the company's product diversification or business unit diversification.
In order to enhance the competitiveness of diatom mud products and avoid the fate of being squeezed or slaughtered by peers, especially large enterprises, we must explore or find our own differentiation. Then, we must first achieve the core product: what Is the core product? Mainly refers to the product features, such as beverages to quench their thirst, then the contents of the beverage is the core product.Second, the tangible products: mainly refers to the product packaging, such as packaging, packaging bags, etc. These are Belonging to tangible products. Finally, the extension of product innovation: Some also called additional products, such as brands, culture, services, etc. to continue to innovate.
Franchise as a traditional sales channel, the most effective and most favored.In the diatom mud industry, brand companies tend to carry out a wide range of thin income affiliate activities, after a year or years of development, the formation of sales network in the country. Join way no matter From the size or quantity, are well-deserved mainstream channels.E-commerce is the most sought after in recent years, sales platform.In the face of heavy pressure, more and more diatom mud manufacturers choose online marketing, online buying, branding and more , But not enough.The network platform has become one of the most favorite sales channels for merchants due to its cheap, interactive and massive features.With the continuous increase of Internet users, the scale of e-commerce platform will further expand and its market prospect is very impressive .
Diatom mud brand stores operating tips, at peak time, the clerk must always brand diatom mud store inspection work, more observation, more talk. Warm hospitality to every customer. Clerks are also crucial, they decide Daily sales of diatom mud products, in the course of the products ordered by customers, act as a shopping guide role in the process of marketing can be said that the best and best time, when the customer missed the entire product structure In a certain type of product, brand stores clerks can timely marketing, to remind consumers to achieve the purpose of marketing.
Enterprises should also be festive marketing, diatom mud brand stores can do some preferential activities to stimulate consumer orders, increase turnover and promote profitability.At the same time, brand awareness and market development, personnel building can not be taken lightly .