Retail pharmacy TOP list exclusive exposure | 6.8 billion were divided by these brands

Last week, at the 29th National Pharmaceutical and Economic Information Conference, the newly launched retail pharmacy terminal health care products terminal competition pattern library officially debuted. Data show that in 2016 China's urban retail pharmacy terminal health products Market size of more than 18.6 billion yuan, an increase of 6.10%. TOP20 brand list released, who can claim the king?

Table 1: Sales of Top 20 Brands of Chinese City Retail Pharmacy Health Care Products in 2016 (Unit: Ten Thousand Yuan)

According to the statistics from MyNet, in 2016, the total sales of top 20 brands of Chinese city retail pharmacy health care products have exceeded 6.8 billion yuan and there are 4 brands with sales of more than 500 million yuan, namely the vitamin B family of Guangzhou Baijian Bioengineering Co., Ltd. Pill, Tomson times Kin protein powder, Yangshengtang Pharmaceutical Health Hall natural vitamin E soft capsules and Tomson times healthy liquid calcium soft capsule.

From the business point of view, TOP20 brand, Tomson times health has 6 products on the list, Guangzhou Bai biological engineering company has 3 products list, Beijing O Teshur health products development company, Xianle health Technology companies and Yangshengtang Pharmaceutical also have two products on the list.

From the sub-category point of view, up to pure vitamin supplements (single) 6 products, laxative, increase bone mineral density of 3 each, with minerals & vitamins supplements, enhance immunity of 2, pure vitamin supplement Agent (compound), to help reduce blood fat, improve sleep, weight loss, one each.

Figure 1: Performance growth of Tomson Prime in the first three quarters of 2014-2017

(Source: Annual Report of Listed Companies)

Tomson times health is the benchmark for China's dietary supplements in recent years, the business performance of the rapid growth in 2016 due to the company's business integration and structural adjustment, while the second half of the full start with 'Tomson times health' Lord The brand adjustment as the core of the series of adjustments, the performance of the company poses a certain pressure.But the situation from the first three quarters of this year, the company's strategic adjustment is successful, revenue and net profit growth back to double digits .

According to the statistics from Menetworks, among the top 20 brands of Chinese city retail drugstore health care products in 2016, Tomson Topical has six products on the list, namely protein powder, liquid calcium soft capsule, glucosamine chondroitin calcium tablet, Tomschnokirchen R collagen Chondroitin calcium, fish oil soft capsules and natural vitamin E soft capsules, the total sales of more than 2.3 billion products.

Figure 2: Sales of Tomson Baker's protein powder in retail outlets of Chinese cities in 2015-2016 (Unit: ten thousand yuan)

In China's urban retail drugstore terminals, Tucson Times health best-selling product is protein powder, the product sales in 2015 close to 430 million yuan in 2016 sales rose to 679 million yuan, an increase of 58.11%, is also the TOP20 The fastest growing brand in the product.

Protein powder health care function to enhance immunity, suitable for people with immunocompromised persons.In 2016 China City retail pharmacies health products enhance immunity products TOP20, protein powder ranked first, the product of the main competition companies as well as Guangzhou Bai Jian Bioengineering Co., Ltd. In 2016, the sales volume of protein powder of Guangzhou Baijian Bioengineering Co. was close to 150 million yuan, which is actually a wholly-owned subsidiary of Tomson Biotech.

Figure 3: Sales of Liquid Tonic Capsules in China's Urban Retail Drugstores from 2015 to 2016 (Unit: ten thousand yuan)

In China's urban retail drugstore terminals, the sales volume of Tomson Times Health with over 500 million yuan of sales volume also included liquid calcium soft capsule. With 2015 sales of nearly 562 million yuan, the sales in 2016 dropped slightly and remained at 5 About one hundred million yuan, is one of the TOP20 brand in the three sales decline.

Liquid Calcium Softgel is a supplement containing minerals & vitamins, health care function is to supplement calcium, suitable for people who need to add calcium .In 2016 China City Retail Pharmacy health products containing minerals & vitamin supplements TOP20, liquid calcium Soft capsule ranked first.

Bai biological engineering company in Guangzhou is Tomson times health a wholly owned subsidiary, the date of establishment is November 29, 2001, Tomson times health holds its 100% stake.

According to the statistics from MyNet, among the top 20 brands of Chinese city retail pharmacy health care products in 2016, Guangzhou Baijian Bioengineering Company has three products on the list, namely vitamin B family, vitamin C tablet and Qinghao brand qingchang capsule, Total sales of products close to 1.2 billion.

Figure 4: Sales of vitamin B family tablets of Guangzhou Baijian Bioengineering Co., Ltd. in retail terminals in China's cities during 2015-2016 (Unit: ten thousand yuan)

In China's urban retail pharmacy terminals, Guangzhou Bai Jian Bioengineering Co. ranked No.1 in the brand TOP20 with sales of more than 600 million yuan in 2015 and up to 711 million yuan in 2016, The growth rate is 18.06%.

Vitamin B family tablets belong to pure vitamin supplements (compound), health care functions to supplement B vitamins, suitable for people who need to add B vitamins in 2016 in China's urban retail pharmacies in pure health vitamin supplements (compound) products TOP20, vitamin B family ranked first in Guangzhou Bai biological engineering company's vitamin B family outstanding leadership in the market, the remaining competitors have not reached sales of 100 million yuan mark.

Yangshengtang Pharmaceutical Co., Ltd. was founded in 1993, is a collection of scientific research, production and sales as one of the large drug Health products enterprise According to the data from Menetworks, the city of China retails in 2016 pharmacy TOP20 brand of health products, Yangshengtang medicine has 2 products list, namely, Health Hall brand natural vitamin E soft capsules and Health Hall brand natural vitamin C chewable tablets, the total sales of more than 900 million yuan of these products.

Figure 5: 2015 sales of Yangshengtang natural vitamin E soft capsule in China's urban retail drugstore terminals (Unit: ten thousand yuan)

In China's urban retail drugstore terminals, Yangshengtang Natural Vitamin E Soft Capsule is Yangshengtang Pharmaceutical's best-selling product with sales of 440 million yuan in 2015 and an increase of sales of 5.85 billion yuan in 2016 Rate more than 30%.

Yangshengtang Natural Vitamin E Softgels are pure vitamin supplements (single), health care functions are beauty (melasma), anti-aging, suitable for people with melasma, the elderly. In 2016 China City Retail Pharmacy health products pure vitamin supplements (single) TOP20 products, Health Hall brand natural vitamin E soft capsule ranked first.

Table 2: Market Share of Top 20 Brands of Chinese City Retail Pharmacy Health Care Products in 2016

In terms of the market share of the TOP20 brand, the market share of vitamin B group in the first place of Guangzhou Baijian Bioengineering Co., Ltd. was only 3.72% in 2016, the second place was Tumson Times 3.55% protein powder, the third place Yangshengtang Pharmaceutical Health Hall natural vitamin E soft capsule is 3.06%, the rest of the brand does not have a high market share.

Lin Yun, director of retail network within the network, concluded that from the current situation, offline pharmacy health care products market is still small, slower growth, decentralized brand concentration, but relatively speaking, consumers are more trust brands, such as Tomson Times Health, Guangzhou Bai biological engineering companies have multiple products into the TOP20 list.She suggested that in the future, whether pharmaceutical companies or pharmacies, should grasp the needs of consumers, especially the key to cultivate brand trust.