About Galanz The world's first professional roaster development laboratory, a professional steam function product development engineer, OTR development engineer, reliability engineer team perform their duties, the next generation of smart micro-steaming machine is doing R & D preparation and the various Test.This year, including Q6 micro-steaming one machine, P90 pure steam and other high-end new products will be embarked on the production line here, into the developed markets in Europe and the United States.
Create a global service brand
Galanz Q6 micro-steaming machine in a machine to achieve a microwave ovens, steam ovens and oven three machines professional functions, the size did not increase the size of the individual functions to maintain the original standard or even higher. Q6 in the world-class fully automated Microwave oven assembly line, automatic cavity line production, the use of magnetron, high-voltage transformers, computer boards and other core components by Glanz R & D and manufacturing. Integrated R & D, production and supporting strength to ensure the successful implementation of Galanz microwave oven boutique strategy .
In this year's 122nd Canton Fair, Galanz Group President Liangzhao Xian said that in the future to gradually enhance the level of brand international, independent innovation and independent brand to enhance the value of international strategic cooperation in smart appliances and high-end new products, Galanz full range of smart home appliances and High-end new products will focus on its own brand supply worldwide.
Galanz determined to create a brand serving the global market in the division of labor and cooperation in the economic globalization. "According to Liang Zhaoxian, Galanz was a light textile enterprise when it was established in Shunde in 1978 and was transformed into a home appliance manufacturing in 1992 As a representative of the former 'World Factories' and the first Chinese household electrical appliance enterprise going out, Galanz's development history is highly compatible with the development course of 'Made in China'.
Into the traditional European and American stores center
Over the past 5 years, Galanz has been focusing on the upgrading of the whole industry chain, eliminating the low-value and low-energy industries and products in an all-round way. In response to global consumer upgrades, Galanz has taken world-class standards and adopted more efficient manufacturing methods to achieve higher quality , More value-added products and services to develop new markets.
From the perspective of brand internationalization, Galanz's business in the past 40 years can be roughly divided into two stages of development: the first stage is to be the world famous brand manufacturing center, that is, the 'world factory' stage; the current stage is to focus on the global Create a comprehensive leading white goods brand, from the production of brand-to-consumer brand restructuring and upgrading.
In the IFA show in Germany in 2017, Galanz again took part in G + smart home appliances and won two product innovation awards again. Galanz's own brand microwave ovens, ovens, refrigerators, washing machines and other products have been put on the market in Europe and the United States The prominent position of traditional stores.
Unlike other home appliance giants' general mergers and acquisitions and acquisitions, Galanz adheres to the internationalization of its own brands. With its high-end products and localized management as the core, Galanz has opened up the global market of triple doors, with its technology, brand and global sales channels. , Out of the 'product and size' to 'brand and innovation' of 'sea' new channel.
International market changes, the establishment of a global coverage of the brand promotion and sales service system and simply do not make manufacturing in the process of internationalization of the brand, Galanz has maintained a clear head. 'World Factory' stage is Galanz brand international The basic stage of the Galanz Galanz achieved the leading global goal in the form of 'world famous brand Galanz manufacture', accelerating the international R & D.
Adhere to the road of own brand
Through solidifying its core competitiveness through the 'Factory of the World' model, Galanz has clearly defined the new direction of 'One-hundred-year Enterprises and World Brands' and transformed and transformed into a world-class consumer brand. 'People are always the most important development element of Galanz,' said Liang Zhao Xian.
In recent years, the Chinese home appliance giants have stepped up the overseas market layout and speeding up the shift from product output to brand output and management output.With the common practice of domestic counterparts to acquire and merge foreign companies in different forms, Galanz made it clear that manufacturing will not leave China, In the internationalization of this road, Galanz adhere to independent innovation and win-win cooperation based independent brand path.
Galanz whole industry chain according to the world-class level of supporting intelligent manufacturing equipment, in developed countries to establish branches and research centers around the Made in China 2025 and the Belt and Road Initiative, Galanz is accelerating and increasing investment in transformation and upgrading Galanz's transformation mainly From the three aspects of quality, efficiency and brand promotion, the whole industry chain will implement the strategy of excellent products, vigorously develop the international retail business and enhance the cooperation with large local overseas retailers.
The new era gives more new opportunities for Chinese brands.As a Chinese-made adherence to the face of the world's brand-building system of this huge project, Liangzhao Xian said Whenever Galanz 'let employees proud, so that customers respect and allow users to move 'The values can not be lost, focus on the manufacturing industry' industry serve the country, brand power 'belief in the development can not forget,' never stop the vanguard of innovation and hard work 'brand genes can not be changed.
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