Ding Wei about A.O. Smith hundred years old password

On November 16, Ding Wei, senior vice president of USA AO Smith Group Corporation and president of China Company, visited Tsinghua SEM and was invited to attend the lecture hall of Tsinghua Entrepreneurs. He gave the Tsinghua school students a "legendary AO Smith centenary password that crossed three centuries" Of Ding speech in more than two hours, Ding Wei unreservedly share the success of AO Smith's 143 years of business management for Tsinghua students in business management, corporate culture and management innovation provides a fresh Lively case and enlightenment, and patiently answered the questions of the students on the scene, rigorous and yet interesting speech won the applause of the audience.

Established in 1874, AO Smith is a 143-year-old company. In recent years, it has entered into the fast lane. At present, the market value of AO Smith has exceeded 10 billion U.S. dollars and has been successfully selected for the S & P 500 , Among the "well-known American corporate clubs." Into China over the past 20 years, led by Ding Wei AO Smith Chinese company has made unparalleled achievements, spanning from a single category to cover hot water, water purification, heating, air purification and more Category of home appliances industry leading brand, maintaining an average annual growth rate of 20% -35%, in the water heater, water purifier and other categories has been ranked first in the industry and become foreign enterprises in China one of the model of localization, Ding Wei himself It has also won numerous honors such as "Chinese home appliance merit figures", "Top Ten influential figures in China's kitchen and bathroom industry," "China's Best Business Leader Award", outstanding performance and uncommon leadership for the household appliance industry president Legendary color.

Professor Qian Xiaojun, Vice Dean of Tsinghua SEM, said in his speech that AO Smith made a remarkable achievement under the leadership of Mr. Ding Wei and has become a recognized leading brand of home appliances. While sticking to business ethics and innovating ceaselessly, practicing social values, Ding Wei Mr. Cheng personally, join the cause of public welfare, AO Smith for the first half of this year to donate more than 300 sets of air purifier charity to help student behavior, and highly appreciated AO Smith product performance and service efficiency.

Technology occupies the highest point 'R & D engineer with money'

A hundred years ago AO Smith began his career in metal parts processing and engaged in automobile chassis, oil pipeline, pressure vessel and other business, and has strong technical strength and reserves in metal processing, welding and corrosion prevention. In 1936, AO Smith, with its expertise in welding, Pressure vessel manufacturing and metal anti-corrosion coating technology into the field of water heaters. Came to China in the past 20 years, and gradually expand the business territory, in the water heater, water purifier, air purifier and other fields have made no Fei performance, all the way triumphantly , Maintaining an annual growth rate of more than 20%.

Ding Wei said, 'product market share increase, the biggest driver behind is the technology-oriented, product research and development occupy the commanding heights of technology in China 20 years, AO Smith, a large number of hiring R & D engineers, building R & D center, insisted for the Chinese market Demand for tailor-made product design and research and development To understand the real needs of Chinese consumers in depth, AO Smith arranges an annual survey of thousands of engineers in the home, each batch of products before the market launch large-scale real trial at the user's home After repeated discussions and in-depth interviews to ensure that the company's R & D innovation is not a 'pseudo-innovation', but truly solve the industry's difficulties and improve the user experience to improve and improve. '

'Our R & D team to solve the problem is that the market is ubiquitous and difficult or unwilling to solve, in order to become the industry leader's standards require themselves to occupy the commanding heights of technology research and development, the industry trip out of an innovative upgrade path, for example, When entering the water purification market in 2009, AO Smith made it clear that reverse osmosis technology to solve the heavy metal pollution is the most suitable drinking water safety solution for China's national conditions, and continue to invest in research and development, leading the continuous upgrading of the reverse osmosis water purification machine industry , AO Smith Water Purifier currently the overall market share of the industry first. 'Ding Wei said,' AO Smith into each industry, or not, to be done on the industry first. '

AO Smith in China R & D engineers over 500 people, both from worldwide hired high-paying industry consultant-level experts, but also the company's own training of middle-level backbone, supplemented by campus recruiting SE (Smith Engineer) project, Three generations combine to work together to solve industry problems, and engineers wages, bonuses, benefits than other departments will be more spiritual encouragement, material support are done, spare no effort in the field of technology and research and development, is the attitude and determination of the Chinese market. With a smile, 'AO Smith's success, the money to build R & D center, rich R & D engineers.'

'There is not enough R & D investment, can not solve the pain of the industry to leveraging the market, there is no sustained competitiveness, a new area, our R & D investment is not cost, for AO Smith, at any time , Technology research and development are the most important. "In fact, zooming to AO Smith's global history of 143 years, the strategy of using technology to dominate the market has not changed despite the changes in its main business.

Since 2008, ten patented technology awards conferences have been held, with a total of 384 patents awarded to 551 inventors for encouraging R & D and focusing on R & D.

As one of the three R & D centers set up worldwide, A.O. Smith Nanjing R & D Center can achieve 24-hour product R & D and testing with R & D centers in America and Europe, greatly improving product R & D capabilities.

'From the slogan to action' to promote the 'four satisfied' corporate values ​​landing

If we say that the paranoid of R & D is the hard power of steady growth of AO Smith in China and is the open engine of AO Smith in the complicated market competition, then the enterprise value of "four satisfaction" is To protect and play a powerful engine core system.

AO Smith has always insisted that the construction of corporate culture is to do, unlike most companies stay in the face of the values, AO Smith more emphasis on implementation, and perseverance. Customer satisfaction, social satisfaction, shareholder satisfaction, employee satisfaction, 'four Satisfied 'through the institutionalized design, the implementation of each and every detail of the implementation of corporate day-to-day behavior.It is the firm implementation of the four satisfaction, only AO Smith has been steadily growing since its entry into China.

How to achieve these four satisfaction? AO Smith through the institutionalized to ensure the implementation of the satisfaction of employees, for example, AO Smith formed a pay and benefits protection system, the team leader election system, internal competition system, communication system.For example, in order to ensure that customers Satisfied, but also formed a quality assurance system, consumer service system, dealer service system.

Ding Wei said: 'We do not talk about theory. We do business activities twice a year. We spend seven or eight million yuan each time to promote values ​​and put these values ​​into practice. In our company, this is called' From slogans to actions. ' Every year we collect tens of thousands of employees' nomination of the values, conduct the selection and set up many very effective rewards, such as the ten-day Asian tour, the ten-day tour of the United States, and the average per capita income of 25,000 yuan.

143 years of history, nearly 20 years of development in China, a steady upward performance, not only benefit from AO Smith and customers to establish a depth of strategic cooperation, thanks to innovative research and development of the century-old tradition, but also benefit from corporate culture Effective landing.

At the end of the lecture, Tsinghua students drew lessons from Ding Wei and Ding Wei patiently solved their problems as an intelligent elder. He captured a group of elite fans with a rigorous and yet interesting note, and gave an atmosphere of the lecture. Reached its climax, students have said that they have made great achievements.

The successful operation of A.O. Smith in 143 years and its 20 years in China has become a model model for the localization of MNCs. This is true both in terms of localization research and development, localization of corporate values, and innovative development and application of management tools.

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