One year, Audi has experienced a lot, but also changed a lot.After the pain and change in the reform, as the head of the Chinese market, Wei Yongxin so described Audi 2017: 'We are back', words, in addition to back The market first, there are systems, products, marketing and technology to strengthen all aspects.
On November 16, Wei Yongxin, general manager of Audi China, told Audi prophecy on the eve of the Guangzhou Auto Show to describe Audi 2017: 'Audi is back.'
Data show that in the past five months, Audi has always maintained the position of the top luxury car market in China.For Wei Yongxin, Audi is the most important customer satisfaction, sales can not explain everything.
The Guangzhou Auto Show, Audi will unveil the world's only Q8Sport concept car, it is understood that, despite being in concept models, but has been extremely close to the production models .Wei Yongxin said the future, Audi will launch a variety of SUV models by 2020.
Audi concern for the outside world in China dealer relations, he said in the previous year, Audi and dealers have reached an agreement, the current layout of the Audi channels in China have been very neat, the overall sales have returned to the first luxury car market Position, the future development of the Audi brand in China have reason to achieve better results.
In the future, Audi and its dealers will form a 'performance-based' cooperation mode, on the one hand to encourage dealers and consumers to form a better service and communication directly, and on this basis, Audi and dealers will also form a more Close cooperation, the two relations complement each other to promote the development of Audi brand in China.
Wei Yongxin, general manager of Audi China
With luxury brands in China to create experience stores, Audi next will also create 'Audi My Planet' experience shop. The experience of the small shop floor, the center mission is not through the experience of the store in many cities to form an effective Promotion, through the use of VR virtual interaction technology, so that more consumers experience Audi products and life philosophy.
Wei Yongxin is optimistic about Audi's future performance in China and believes that with the steady development of China's auto market and the expansion of the luxury car market, Audi has reason to believe it will achieve better results in the future.
On the new energy automotive sector that concerns the outside world, Audi has set a new energy strategy in China for the next five years, which is also part of Volkswagen's overall strategy in China. In the next five years, Audi will make 5 new-energy vehicles in China Does not include imported cars imported into the Chinese market at this time.
Audi Q8 Sport concept car
Not long ago, Audi global board of directors conducted internal personnel adjustment, Wei Yongxin pointed out that there are new Audi directors from SAIC Volkswagen served in the past, his understanding of the Chinese market and very deep, for the adjusted Audi Board whether the Chinese market Forming an impact, Wei Yongxin said: 'Audi in China strategy will not have any change'.
On the adjustment of the board members, Audi global PR official said on the scene: 'This act is determined by the Audi Supervisory Board.' Among them, he mentioned in particular the well-known Chinese sales director Feng Deli, he believes that Feng Deli on the Chinese market Emphasis and passion are worthy of recognition.
In the field of automatic driving development, the Audi A8 now has a third-class advanced automatic driving capability, with the further liberalization of laws and regulations, the technology in the future can be more perfect for consumers.
In addition, Audi has also recently demonstrated the fifth level of autonomous driving technology, which is currently the only one to reach this level of car prices.
Audi Q8 Sport concept car
For partners in China, Wei Yongxin pointed out that in the future, Audi will work closely with Chinese partner FAW-Volkswagen Audi. At the same time, it will also pay close attention to the development trend of the Chinese market and provide corresponding products through appropriate products and strategies.
In the future, another development idea of Audi in China is to accelerate the localization of parts and components based on the localization of vehicle products, which is a task to be taken by Audi as the leader of China's luxury car brand. Stressed that the future of Audi products used in China, the engine, transmission, including new energy batteries will use localized products.