Qualcomm no warning was Broadcom (Broadcom) proposal after the acquisition, because Broadcom continued to propose to investment corporation if Qualcomm, will work closely with the world's leading mobile phone brand manufacturers to fully solve the dispute over rights and interests, and trying to pull up the average price of mobile phone chips Effectively pulling up the average gross margin of Qualcomm to more than 60%, so that the global mobile phone chip market that has been fiercely battling in recent years seems to have waited for the long-awaited dawn to emerge.
Compared with Qualcomm's future product layout, marketing and customer cooperation strategy is not clear, MediaTek is brewing a new wave of offensive, supply chain industry pointed out that when the market came Broadcom intends to acquire Qualcomm, MediaTek a director in charge of emergency Conference to discuss the latest operational guidelines, due to assess Qualcomm is likely to fall into the acquisition of the dilemma, fear of extricating itself in the short term, coupled with Broadcom is to raise Qualcomm profitability, meaning does not intend to restart the price of mobile phone chips War, so that actively want to recover the mainland mobile phone market share of MediaTek, significantly increase the number of operations can grab a single space.
Supply chain industry believes that Broadcom to Qualcomm's investment corporation bluntly, some vicious price war chips, the future will withdraw from the market, will stick to the global flagship smart phone chip market, and lock, including Huawei, Samsung Electronics (Samsung Electronics) , Apple (Apple) and other major customer base, which means that there is no inking more than 600 US dollars in the smart phone market brand owners, the future access to Qualcomm's resource support may be reduced year by year, in the face of mobile phone customers may worry about the risk of chip suppliers, making MediaTek, which has chosen to focus on the low-end handset market worldwide, is greatly encouraged.
Phone design foundry in mainland China pointed out that the current supply chain concerns for Qualcomm, including royalties are changed, which companies can change chip pricing, which companies must use the machine to pay, and Qualcomm's Snapdragon chip platform in addition to 8 series In addition to the mobile chip solutions, the 6 Series and 4 Series platforms positioned in the medium and low-end handset chip markets will continue to receive technical assistance in the future to continuously improve their performance and reduce costs.
In fact, some mainland mobile phone brand owners who originally insisted on using the Qualcomm 4/6 series Snapdragon chips have recently started to have the idea of risk control and are interested in reorienting the proportion of their orders. They also hope to take the opportunity again To Qualcomm, MediaTek press 2018 mobile phone chip prices.
Supply chain industry revealed that at this stage mobile phone customers and chip suppliers are in the absence of rabbits are not eagles, making the first half of 2018 global smart phone chip market war becomes more treacherous, the current situation of Qualcomm and MediaTek are full of confidence Full, in fact, it is not sure.