Goodbye! Japan's Toshiba
On November 14, Hisense Electric Co., Ltd., a listed company of Hisense Group, and Toshiba Corporation announced that 95% of the equity interest of Toshiba Image Solutions Company was transferred to Hisense.
In recent years, there have been many cases of Chinese enterprises going overseas to make overseas investments, and billions of dollars have been bought out. In contrast, the size of the funds involved in the Hisense acquisition is not large, but the acquisition still caused Wide public concern.
Japanese brand of household appliances was once the world leader in the 'new era of Toshiba' is also widely circulated in the country, and the idol of the past has now become the case of Chinese enterprises.
Hisense acquired Toshiba TV
On November 14, Hisense Electric Co., Ltd., a publicly traded company of Hisense Group, and Toshiba Corporation jointly announced in Tokyo that 95% of the equity transfer of Toshiba Visual Solutions Corporation (TVS) was formally transferred to Hisense.
Upon completion of the transfer, Hisense Electric will enjoy a package of businesses including Toshiba's TV products, brands and operation services, and will license Toshiba Television's 40-year brand worldwide.
The share transfer amount is temporarily estimated at 12.9 billion yen (about 753 million yuan), is expected to be completed by the end of February 18 delivery.
Performance losses involved nuclear power business
'Toshiba, Toshiba, a new era of Toshiba!'
Many Chinese people are still familiar with this. Toshiba has 142 years of history in the field of display technology led Japan and the world trend of science and technology, the global technology brand value list .In 2016, Toshiba TV sales still ranked the top three in the Japanese market IHS).
In February 2006, the Toshiba Group announced that it had acquired Westinghouse Electric at a premium of nearly 3 times the $ 5.4 billion and started to set foot in the nuclear power sector, at a time when the nuclear power industry was on the rise, but unexpectedly, the leak at the Fukushima nuclear power plant in 2011 led to the development of nuclear power Glacial period, the global nuclear power plant is facing the tide of closure, the Japanese government immediately shut down all operating nuclear power plants in China .Toshiba nuclear business has been hit hard, nuclear power company Westinghouse into a high loss.
Since then, Toshiba deep operational difficulties, sluggish.
To avoid delisting, frequent sale of assets
In May of this year, according to the Japanese media, on the 15th of the same month, the Japanese company Toshiba, which was in the process of restructuring and reorganization, finally released its April-December 2016 earnings that had been delaying twice. The expected net loss hit 9,500 billion yen RMB58.0 billion). The worst record of the loss, which represented a net loss of 460 billion Japanese yen from the previous fiscal year, continued to expand, setting the worst performance among Japanese manufacturers.
Toshiba said that the main reason is that its subsidiary, Westinghouse Electric Company, filed for bankruptcy protection and brought huge economic losses. At present, Westinghouse Electric Company has filed for bankruptcy protection in accordance with the model of Chapter 11 of the Bankruptcy Law of the United States.
In order to avoid continuous business losses and delisting, Toshiba have sold its multiple assets.
Beijing October 24 news came, Toshiba shareholders at a special meeting that day approved the company will flash memory chip subsidiary for 2 trillion yen (about 17.5 billion US dollars) sold to Bain Capital (members include Apple, Dell, Hynix, etc.) consortium.
Toshiba's financial position this year is still not optimistic despite the sale of the chip business.According to Bloomberg News, Toshiba forecast fiscal year ending in March next year will be a loss of 110 billion yen (about 1 billion US dollars), the previous forecast is profitable 230 billion yen (about 20 billion U.S. dollars).
In fact, Toshiba sold Skyworth Group's land and construction assets (at a cost of about 25 million U.S. dollars) to Indonesia's autonomous color TV production plants and two-slot washing machine manufacturing base as early as the end of 2015.
In 2016, Toshiba sold its subsidiary, the main white goods business to washing machines and refrigerators, to Midea Group.
Now, the television business has blossomed, while the Toshiba computer business is also listed in. If you exit the computer market, Toshiba's business for the general consumer will almost disappear to social infrastructure and energy for the main business to B color will be more intense.
Made in China is replacing Japan's manufacturing
In contrast, in recent years, many Japanese electronics companies have gradually declined and been acquired by Chinese companies Back in 1995, there were 149 Japanese companies on the list of the world's top 500 companies, and by 2015 only 54 Japanese enterprises had boarded The list. 90s of last century, Sony, Sharp, Panasonic, Hitachi, Toshiba, Sanyo, said the Japanese color TV six giants, in addition to Sony, Panasonic, other companies 'Made in Japan', 'Japanese brand' Chinese enterprises in operation.
In 2015, China Changhong acquired Sanyo Television, a subsidiary of Panasonic, for exclusive use of the Sanyo brand in mainland China and for the development, production, sales and service of Sanyo branded television.
In 2016, Japan's Sharp Company received 388 billion yen (about 22.47 billion yuan) of capital contribution from Hon Hai Precision to become a subsidiary of Hon Hai.
In July 2016, Lenovo acquired 90% of the shares of NEC Holdings, a 2011 Lenovo-NEC holding company, for approximately 1.3 billion yuan (20 billion yen).
Not long ago, Lenovo acquired 51% stake in Fujitsu PC business, the acquisition amount of 17.85 billion yen (about 1 billion yuan).
As of now, it seems that only Sony is still on the brink of profit, do not know in addition, the Japanese electronics industry what is left?
Japanese manufacturing decline?
The decline of Japanese home appliance brand has become a true portrayal of the decline of Japanese manufacturing.
In contrast to the acquisition of home appliance brands, Japan is even more embarrassing with scandals in recent years, with the recently detonated and still-fermented Kobe Steel tampering data scandal that triggered a major earthquake in the supply chains of global automotive and aircraft manufacturers and So that all sectors of the community concerned about the safety of Shinkansen trains, aircraft and automotive products.In the automotive industry, Nissan has been exposed for more than 20 years undocumented personnel for the final quality inspection of new cars, Subaru is also exposed quality inspection fraud, And this situation even lasted more than 30 years.And the scandal before the exposure there, Mitsubishi automobile fuel consumption test fraud, Takata airbag defects caused by security incidents, etc. Many well-known Japanese enterprises continue to expose the scandal broke the 'sophisticated , Sophisticated "Japan to create a traditional image, so that 'made in Japan' from the altar and fall into decline.
After the brilliant Japanese manufacturing enterprises generally suffer from the rigid system, bloated large enterprise disease, and excessive worship of technology, the pace of innovation is slow, in the Internet era can not keep up with the changes in the market. The drawbacks of Japanese enterprises gradually lost the right The control of the market has left many Japanese manufacturers unable to make any effort to counterfeit them. The decline of "Made in Japan" is enough to be a mirror for China's manufacturing industry. At the same time, the market space left by its decline should be the driving force for Chinese enterprises to catch up .
Made in China to speed up the internationalization
In recent years, with the decline of Japanese home appliances, more and more domestic appliance companies speed up the process of internationalization.Data show that in 2016 the global share of Chinese TV brands exceeded 30%, surpassing Korea for the first time in the world, this achievement Achieved thanks to overseas expansion of Chinese TV brands in recent years and global M & A strategy.
Taking TCL as an example, the third quarter report of TCL Group in 2017 shows that the overseas market of TCL TV has continued to grow with obvious competitive advantages, and the sales volume in overseas markets increased substantially by 29.5% over the same period of last year. The sales volume in North America increased by 97.4% 10.4% in June rose sharply to 16.3%, the market ranked third.It is understood that the future TCL will also accelerate the layout in Europe, the United States and Southeast Asia and India, Brazil, Russia's business.
Domestic appliances in overseas expansion is not only the possession of sales and market share, the internationalization of China's home appliance business, has also gone from 'OEM' to the process of independent brand change.In the past, domestic appliance companies mostly OEM, Without their own core technologies and self-owned brands, this weakness has also caused them to suffer many setbacks in the process of globalization.
'In the early stages of overseas development, although we exported more, but mainly for the OEM production of foreign brands, and now' go out 'are all their own brand, I think this is the biggest change in the Gree.' Dong Mingzhu, chairman of Gree It seems, 'OEM' Although the volume of sales to the sea, but tantamount to doing the wedding dress for others, to build their own brand is the inevitable choice.
From the current situation, Japan TV will further withdraw from the market, after the completion of the acquisition of domestic TV companies in the integration of R & D, supply chain and global channel resources, but also should further improve the level of fine manufacturing technology, strengthen core technology development and enhance their own Brand value and influence.Only in this way, Chinese enterprises can do as they wish to grab the market share of Japanese TV brands, firmly lock the No.1 position and continuously increase the gold content of 'Made in China' worldwide.
'Made in Japan' decline,
Enough to become a mirror of China's manufacturing industry,
After the decline of the market space left behind,
It should become the driving force for Chinese enterprises to catch up.
'China, China, a new era of China!'
Made in China like!