From here, home appliances may be able to understand the reasons behind the different results, so as to find a new impetus for the next race.
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In all the existing home appliances category, to find or cultivate the market capacity can reach tens of billions, or billions of new categories, in the last two years, all major appliances, small appliances, and kitchen and electrical enterprises, at the same time a market Exploration of new topics.
This relates to the interests of all the home appliance retailers in the market, that is, what is the product dividend for the next home appliance industry and where? And as a result, the industry-wide relevant leaders are also actively involved.
At present, the development of different market segments, the results vary. In the large household appliances market, in addition to the four major categories of electric air ice, some companies hope that the fresh air, empty net, water purification of these three categories, find Large-scale breakthrough; during the empty net and water purification, but also attracted a large number of Internet companies to participate in snatch eat.
However, the result is that the development of clean water has not yet led to the detonation of a large-scale market in 20 years. However, although the air has been detonated for a short period of time, it does not know where the future lies. Only the fresh air, which has not detonated, has given more imagination space Of the industry, began to trigger the melee of many speculators.
Relative to the big power, in the small home appliances market, there is a round of multi-category blowout situation.Traditional rice cookers in IH technology and consumption upgrade driven by the dual forces, usher in a new upgrade; and vacuum cleaners, broken Wall machines and other quality small appliances, but also showing signs of stage detonation.
It can be said that the small electric power is the most obvious industry driven by the consumption upgrade in this round, but how to detonate these old products and new products at the same time is not only the product innovation capability but also the consumer detonation capability.
Kitchen appliances market can be said that the first to see the new category detonated business opportunities.In addition to the current consumption of the stove, micro-steaming, some companies have found this new category of dishwashers.At the same time is still based on the concept of healthy cooking and diet, In the traditional microwave oven and oven, steam box basis, to create an upgraded category electric steamer.
That is, the combination of steamed micro-grill one machine to become the user experience under the combination of multiple functions such as steaming, steaming micro, steaming micro-roasting, etc. Even the bathroom does not divide the smart toilet lid, also began to take advantage of this round of Dongfeng start Accelerate detonation.
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In fact, through the expansion of new categories, we can come to a conclusion that by the big power, small power and kitchen appliances, the three major camp-related enterprises can draw a truth: driven by the upgrading of consumption, the urgency for large power enterprises to expand new categories, Much lower than the small electric and kitchen electric.And small electric and kitchen electric kitchen appliances by the kitchen upgrade quality driven, the most mature consumer environment and the user market.
Over the past year or so, air-conditioners, refrigerators and washing machines have been purchased in sets and purchased in large numbers. Many large power companies have not really focused their efforts on the expansion of fresh air, clean water and empty net, and more are just products Layout and market outlook.This also led to the fact that although the fresh air industry blowout from dozens of brands to nearly a thousand brands, but the market size is still fluctuating billions, unstable and unsustainable.
Kitchen appliance companies are beginning to fully accelerate the detonation in the dishwasher market, and are still seeking to cultivate, develop and detonate the emerging categories such as electric steam. Dishwasher is undoubtedly the last two years, a promising kitchen appliance business Do a hundred billion new class, and will form a good consumer interaction with the stove.And this category detonates the logic is very simple, although into the Chinese market for nearly 20 years, but detonated also the last 2 years things, Is to seize the upgrade of consumption, launched for China's products.
Small home appliances performance is not bad.At least in the rice cooker on this product, many small household electrical appliance enterprises to seize the tuyere of consumer upgrades, from the past one or two hundred rice cookers, launched five or six hundred rice cookers, and even a IH more than one thousand rice cooker and other categories. Be old trees hair sprouts. And many small appliances companies are not satisfied with this, including vacuum cleaners, broken machines and other new categories are still efforts to detonate consumer demand.
Through the actions and achievements of the enterprises in the three camps, we can see that the economic law behind it is actually very simple, that is, the ability to define consumer demand and the ability to create consumer demand. The former emphasizes that from good to bad, this need has Strong demand definition ability; the latter emphasizes that from scratch, this requires high-quality user-building ability .Finally, all through the product to create or demand, or define the demand.
The biggest force behind this series of changes is the pressure from the home appliance manufacturers, on the one hand, and the growth of profits on the other hand, from the home appliance dealers, on the basis of the needs of first-line market users, as well as the business models and interests Transformation.
It is worth mentioning that the appliance manufacturers are constantly looking for new categories and new spaces in the process, the appliance dealers can not wait and see, or to actively participate in, from the front-line market users demand, love, positive feedback to the appliance manufacturers and interactive To help them find a fast lane for product innovation and demand innovation quickly!