Unicom, mobile, telecommunications, the three major telecom operators to create television, this is something that looks beautiful because they have channels, a platform, content, and even a huge marketing system.But the television is the motor, professional People dry professional things, telecom operators and its OEM TV, it is better to cooperate with the brand TV companies.
The television industry is really a sweetheart, just the crazy burning down of Internet companies ended here, professional telecom operators have begun to enter the entire line, all want to rob the largest entrance to the family living room.
With the rise of mobile phones and other mobile devices, as the living room entertainment scene of the main color TV situation rather embarrassed.With more and more fierce competition, the color TV market can be particularly stormy .LeTV, Storm TV, watching yet other Internet brands is After experiencing 'watching the tall buildings, seeing the buildings collapsed' extremes, China Mobile's first smart TV exposure now will be the operator's first smart TV brand.
Earlier, there is news that China Mobile and BOE have signed a cooperation agreement to launch large-size 4K ultra high definition TV products, and 'China Mobile' TV brand to meet with consumers.Recently, this limited by the China Mobile Communications Group terminal The company applied for the filing of 'smartTV' through the domestic 3C certification, which means that China Mobile's first smart TV will soon meet with consumers and the new products are expected to be released at the end of the year.
As one of the three big giants of domestic operators, China Mobile has vigorously developed TV box users under the impetus of the market, and now China Mobile TV is also in the process of follow-up. In other words, 'China Mobile' will be China's first operator Its own television brand.Previously, China Unicom, China Mobile has started in its Office of intelligent television marketing, especially with the family broadband bundled.
Data show that in 2016, the total number of IPTV subscribers reached 86.79 million with a growth rate of 89%, and it is estimated that IPTV subscribers will maintain the momentum of rapid development in 2017. For operators, mastering the leading IPTV service is the first step, As the largest telecom operator in China, China Mobile has a terminal service network and the content ecosystem is perfect. In cooperation with BOE, the "broadband + terminal + IPTV" trinity The model wins the market.
However, telecom operators, after all, operators, rather than color TV manufacturers. Its core objectives and tasks, but also to solve the stable and healthy telecommunications platform sustainability, rather than looking for mobile phones, televisions and other hardware business in order to achieve both hardware and software.After all, Interlacing, such as every mountain, can not necessarily sell TV to build TV, not necessarily can make good TV.
Have to say, operators have considerable advantages into the field of smart TV, but also with the BOE powerful combination even more exciting.A brand new into the TV industry must know that if cheap or other marketing tools to seize a place easy, but how to get Long-term development momentum, but also need to really grasp the market demand.