If we say that in a few years ago, cyber-literature was still something for many people, I believe this year's net style is enough to make them wake up. In May this year, Baidu Literature announced the completion of 800 million yuan of financing Two months later, grinding iron book also announced the completion of the amount of 300 million yuan of financing.
Perhaps it is felt by the blow of the bustling capital market, palm reading technology and Reading Group also listed this year, the former landed on the domestic GEM immediately after the usher in a record of 24 consecutive daily limit, while the latter on the day of listing The market value is also nearly doubled.From the strong performance of both stock prices can be seen that the capital market for the online literature industry can be described as full placed high hopes.
As of 2016, Reading Group's revenue reached 2.568 billion yuan, the annual profit of 30.4 million yuan; palm reading technology revenue for the same period was 1.197 billion yuan, an annual profit of 78.8 million yuan. Whether it is from the revenue or market value, Reading and reading are veritable 'double braid'.
Given that both have their own mobile reading platform, we might as well compare the data of the two main applications of 'Palm Reading' and 'QQ Reading' to show the difference between the two sides in mobile reading products.
MAU up to ten million, users use more than 20 minutes per day
Aurora big data show that the palm reading and QQ reading the number of independent users to install the end of the application has reached the level of tens of millions.As of the last week of October, the number of palm users to install 6,906 million, compared with the QQ read 131.3 million.
On the MAU (monthly active users), the installation of palm-sized palm size again lead.As of October this year, palm reading MAU data was 66.71 million, while QQ reading was 29.92 million.
According to Aurora big data monitoring results, reading in the past six months, the average number of new users daily was 729700, while qq reading was 236800. At the same time, the two applications 7 days retention rate mean close, the former 70.32% and the latter 65.05%.
In the user habits, the performance of both sides is quite close.Aurora big data monitoring results show that in the past six months, the average daily use of the two applications are more than 2.5 times, users use more than 20 minutes per day.
Under the age of 24 users accounted for more than Liucheng, a second-tier cities account for about 40%
User data from Aurora Big Data shows that both platforms are above 60% for users aged 24 and under, which may indicate that mobile readership is more likely to be primarily for young Internet users, 15 to 24 The highest proportion of users.
User ratio data show that there are significant differences in the proportion of users between the two platforms: the proportion of men accounted for 57.3% of palm users, and QQ reading a higher proportion of female users, accounting for 53.6%.
User City Distribution Data shows that the share of users in Beijing, Shanghai and Chongqing occupies the top three in both applications As of the end of October, the city with the highest percentage of palmtop users was Beijing (3.87%), while the QQ reading Shanghai (2.27%).
In the meantime, we found that Palm Reader and QQ Reader have very similar distributions of user cities, with users in third-tier and below cities accounting for nearly 60% of both platforms.
Based on the above analysis shows that the palm reading and QQ reading in the user portrait and the use of data there are more common.Although the independent end of the application, the palm of the hand to enjoy an advantage temporarily on the user level, but the two sides of the contest more about their Platform resources.
Reading group mainly by the integration of Tencent literature and Shanda literature, with the creation of the Chinese network, starting point of literature network, Yunqi College, Hongxian Tianxiang and Xiaoxiang College, a network of original and reading brands.
In addition, the backing of Tencent's Reading Group in the distribution channel is particularly significant advantages: In addition to using mobile phone QQ, QQ browser, Tencent news and WeChat reading the same door product content distribution, Baidu, Sogou and Jingdong and other public platform It also provides a high quality content distribution channel for the former.
While reading more content in the original literature on the layout, its platform, including reading literature, sweet potatoes and Hangzhou fun reading.
Internet literature has become a major source of content output in recent years due to the adaptation of movies, anime and games.While the two newly listed companies are in a state of sufficient ammunition, the two sides will focus on IP conservation and development in the future A new round of athletics.When popular IP and online literature writer's worth, I am afraid that the general and music copyright will soar.
If we say that in a few years ago, cyber-literature meant something for many people, I believe this year's net style is enough to make them wake up. In May this year, Baidu Literature announced the completion of 800 million yuan of financing Two months later, grinding iron book also announced the completion of the amount of 300 million yuan of financing.
Perhaps it is felt by the blow of the bustling capital market, palm reading technology and Reading Group also listed this year, the former landed on the domestic GEM immediately after the usher in a record of 24 consecutive daily limit, while the latter on the day of listing The market value is also nearly doubled.From the strong performance of both stock prices can be seen that the capital market for the online literature industry can be described as full placed high hopes.
As of 2016, Reading Group's revenue reached 2.568 billion yuan, the annual profit of 30.4 million yuan; palm reading technology revenue for the same period was 1.197 billion yuan, an annual profit of 78.8 million yuan. Whether it is from the revenue or market value, Reading and reading are veritable 'double braid'.
Given that both have their own mobile reading platform, we might as well compare the data of the two main applications of 'Palm Reading' and 'QQ Reading' to show the difference between the two sides in mobile reading products.
MAU reached ten million, users use more than 20 minutes per day
Aurora big data show that the palm reading and QQ reading the number of independent user-side installation of the user reached the order of tens of millions of levels.As of the last week of October, the number of palm users to install 6,906 million, compared with the QQ read 131.3 million.
On the MAU (monthly active users), the installation of palm-sized palm size again lead.As of October this year, palm reading MAU data was 66.71 million, while QQ reading was 29.92 million.
According to Aurora big data monitoring results, reading in the past six months, the average number of new users daily was 729700, while qq reading was 236800. At the same time, the two applications 7 days retention rate mean close, the former 70.32% and the latter 65.05%.
In the user habits, the performance of both sides is quite close.Aurora big data monitoring results show that in the past six months, the average daily use of the two applications are more than 2.5 times, users use more than 20 minutes per day.
Under the age of 24 users accounted for more than Liucheng, a second-tier cities account for about 40%
User data from Aurora Big Data shows that both platforms are above 60% for users aged 24 and under, which may indicate that mobile readership is more likely to be primarily for young Internet users, 15 to 24 The highest proportion of users.
User ratio data show that there are significant differences in the proportion of users between the two platforms: the proportion of men accounted for 57.3% of palm users, and QQ reading a higher proportion of female users, accounting for 53.6%.
User City Distribution Data shows that the share of users in Beijing, Shanghai and Chongqing occupies the top three in both applications As of the end of October, the city with the highest percentage of palmtop users was Beijing (3.87%), while the QQ reading Shanghai (2.27%).
In the meantime, we found that Palm Reader and QQ Reader have very similar distributions of user cities, with users in third-tier and below cities accounting for nearly 60% of both platforms.
Based on the above analysis shows that the palm reading and QQ reading in the user portrait and the use of data there are more common.Although the independent end of the application, the palm of the hand to enjoy an advantage temporarily on the user level, but the two sides of the contest more about their Platform resources.
Reading group mainly by the integration of Tencent literature and Shanda literature, with the creation of the Chinese network, starting point of literature network, Yunqi College, Hongxian Tianxiang and Xiaoxiang College, a network of original and reading brands.
In addition, the backing of Tencent's Reading Group in the distribution channel is particularly significant advantages: In addition to using mobile QQ, QQ browser, Tencent news and WeChat reading the same door product content distribution, Baidu, Sogou and Jingdong and other public platform It also provides a high quality content distribution channel for the former.
While reading more content in the original literature on the layout, its platform, including reading literature, sweet potatoes and Hangzhou fun reading.
Internet literature has become a major source of content output in recent years due to the adaptation of movies, anime and games.While the two newly listed companies are in a state of sufficient ammunition, both sides will focus on IP conservation and development in the future A new round of athletics.When popular IP and online literature writer's worth, I am afraid that the general and music copyright will soar.
