Smart toilet experienced go crazy snapped up in Japan, made by domestic manufacturers also endless toilet cover, the past two years, the domestic smart toilet market significantly increased.
According to the "2017 China Smart Toilet Consumption Survey" published by the China Household Electrical Appliances Association Intelligent Bathroom Appliances Committee, the domestic market for smart toilets reached 3.1 million units in 2016, representing a year-on-year increase of 59%.
Behind the seemingly thriving scene, but it is the reality of low market share .Sales growth, but the market penetration is low.
The domestic market for intelligent toilet seats is about 5 million to 6 million units. At present, the penetration rate in the market is about 1%. Even in developed cities such as the north of Guangzhou and Shenzhen, the penetration rate is only maintained at about 10%.
According to the "Report", many consumers have never heard of smart toilets, awareness of smart toilets deviate, and more dependent on the traditional habits of toilet use.
To further popularize the market of intelligent toilet, the solution of the above three problems is imperative.
Smart Toilet is the birthplace of the United States, the original intention of research and development is not intended for everyday use, more for medical and elderly care.With the Japanese and Korean companies to introduce and functional iteration, when the smart toilet has been integrated Cover heating, wash with warm water, warm air drying, sterilization and other functions.
There are currently three types of smart toilets on the market. One is an intelligent toilet with cleaning, heating and sterilization, and the other is an intelligent toilet with automatic changeover. The other one is an automatic changeover and Intelligent toilet with cleaning function.
The popular smart toilet in the domestic market generally has the following functions: automatic flip, seat heating, buttocks wash, drying, deodorant sterilization, automatic washing, night lights, etc. In order to further obtain the consumer's favor, the domestic manufacturers Some extra features like music mode, auto switch closet lid and night lighting are also added.
However, the market for smart toilets has not changed its downturn due to the increase of its functions.The reason for this is that the problem of low awareness has a direct impact on the expansion of smart toilets in the consumer market.
Only 1% of the market penetration rate reflects the small number of households and the percentage of households who have used the product. According to the report, 50.8% of the respondents have never heard of a smart toilet before, and 74.1% of the respondents The interviewees said they did not understand the benefits of smart toilets, 83.7% of respondents have never used smart toilets.
The majority of consumers who have not been exposed to the product, the acceptance of the product is not high, the development of the potential market has been hindered.
In addition, due to the reason of low popularity, it is difficult for consumers to come into contact with smart toilets, common prejudices and imagination in daily life to form their understanding of products. The resulting misunderstanding also makes the development of smart toilets slow The important factor.
The report shows that consumers have many misunderstandings and prejudices on the smart toilet, mainly because of the potential safety hazard of the smart toilet, the unpleasant hygiene of the device, the tendency of the nozzle to become a hotbed of bacteria, the extension of the water quality problem The health risks; Think high as a smart product.
These misconceptions make it impossible for consumers to have a relatively sound understanding of the functions of smart toilets, and rumors and prejudices prevent manufacturers from further educating the public on the market.
Installation and supporting facilities also make consumers feel prohibitive.The smart toilet seat is a power product that requires the installation of three eye socket, and consumers should be well aware of the size of the toilet to ensure that the installation process can be carried out smoothly.
Instead of using recirculating filtered water, a smart toilet lid needs warm water when it is in use, so it is important to reserve a dedicated water pipe in the bathroom.
Although the popularity of the market is low, there are misunderstandings in the public perception, installation and maintenance have a certain threshold, but the use of smart toilet users to its evaluation and satisfaction are high.
A survey of existing users of smart toilet users in the Report found that 93.4% of respondents said they purchased the smart toilet in line with their expected results, of which nearly 30% of respondents think that smart toilet use effect exceeds I expected.
In addition, through the use of the user's perception, first, the user uses a smart toilet product will get a very comfortable cleaning experience, the second, I feel after using the product will be more clean, sanitary, convenient, save your own quality of life This shows that smart toilet is not only a mature product to meet consumer demand, but also to give consumers a good user experience.
According to the data on the prevalence of major consumer durables released by the Cabinet Office in March 2014, the penetration rate of smart toilets in Japan has reached as high as 76%, providing a worthwhile example for the development of smart toilets in China.
As people attach importance to toilet health problems, awareness of smart toilet deepen, and manufacturers continue to improve product features, smart toilet market will usher in a real eruption.