Galanz micro steam one machine
'Consumer escalation' has been extremely hot in China in the last two years, with a popular saying that consumer escalation is about spending more money on better things, and that is not the case. Consumer escalation is more about lifestyles and consumer attitudes Change is not simple to analyze, the following Glanz use a microwave oven to resolve what is the 'consumer upgrade'.
Some home appliance circle analysis pointed out that the appliance industry in the past due to uneven development, many high-end technology concentrated in the hands of a few home appliances and foreign brands, the monopoly of technology led to expensive, for the average consumer, the pursuit of the ideal home environment and home appliances In other words, consumer upgrades should be supported by manufacturing and upgrading. Instead of asking producers to make things more expensive, the elite products should be sold to the general public with more sincerity.
A microwave oven, used to be a symbol of the luxury of Chinese consumers. In 1992, Chinese brand Galanz stepped into the microwave oven industry with the simple concept of 'We do not have the ability to make consumers prosperous, but will do our utmost to make every penny spent more valuable' and opened the microwave oven in China The popularity of the road from 10,000 units in 1993 to 10 million units in 2001, just a few years, Galanz while large-scale production through large-scale international brands of microwave ovens have been pulled down the altar of luxury, while the core technology innovation breakthrough Supply more value for money products, from the 'microwave synonymous' to 'Made in China' card.
Galanz focus on smart microwave oven for 25 years, the past mission is to make products, universal consumption, the focus of the work now is to do fine products, upgrade consumption. "Galanz microwave R & D center, said the relevant responsible person, from the traditional subversive white goods' black King Kong 'to create a light-wave oven, invented to open the circular microwave oven UOVO, i double-conversion microwave oven, continue to subvert the traditional, better ourselves, through another round of microwave technology revolution continues to lead the microwave oven consumption upgrade.
Industry observers believe that, despite the appliance industry in recent years has gradually entered a new stage of development, the problem of insufficient development imbalances still exist.At present stage, 'consumer upgrade' is the core of product upgrades, product connotation and design optimization, to With the consumer 'shines' products to stimulate the upgrading of new needs.
Now a microwave oven, is a modern family necessities, is the fashion of the green kitchen, is a symbol of low-carbon life. In 2016, Galanz pioneered the micro-steaming machine Q6 to pay tribute to the 70th anniversary of the invention of microwave ovens, which revolutionized the professional micro-steaming and baking process. The original intention of the micro-steaming machine was to promote the consumption upgrade in the Chinese market: Is to reduce the burden on the Chinese kitchen, saving kitchen space limited; Second, hope that advocating energy-saving low-carbon consumers easily achieve 'do not eat fireworks, only delicious' life dream, and truly meet today's consumers for health, fast, convenient And many other needs.
Consumer escalation into the resonance of businesses and consumers need a run-in process, on the one hand companies will gradually eliminate the traditional model, and constantly try new products and content in order to seize a new window of opportunity, and consumers will continue to be specific to the new demand In the process, adhere to the 'hard work, so that customers move' Galanz, through hard work and innovation, constantly subversive and constantly breaking through the branding, health and intelligent upgrades, industry Structural optimization, product layout development.
Liangzhao Xian, president of Galanz Group, once said: Whether it is the building of an intelligent manufacturing system, the development of new smart appliances, or the construction of the G + smart home ecosystem, the core is to fully respond to consumer upgrades, do a good user experience and exceed user needs, making home appliances become modern Family irreplaceable partner and family, 'Let a good household appliances grow into a good family, the future is still a long way to go'.
Galanz
