Double eleven shopping carnival finally ended, for each e-commerce, is a year-end battle! Efforts throughout the year to pay, in exchange for this day .Magic's friends are even more Mou Full of energy and hardworking for the goal of double this year's double 11. 'double 11', reviewing the past 24 hours of the double eleven, in their own unique way, expressed their pride as a Manchurian! The hard work brought the harvest has made every one of us millionaire excited.
As of 24 Nov. at 11 am, the total sales of Macquarie's e-commerce platform doubled from the same period of previous year, and the sales volume hit a new high! In the battle of the largest e-commerce company of the year, a beautiful transcript was delivered.
Innovative products, favored by the market
As the founders and promoters of domestic gas appliance industry in China, Macro's market share of kitchen and bathroom products are all in the leading position in the industry, making Macromedia seize the high ground in the market because of its energy saving, environmental protection, smart convenience and novel fashion features. , As people's living standards continue to improve, more and more people in the choice of appliances, are more inclined to high-end, intelligent, personalized, especially with high-tech content of high-quality home appliances, so this year 'double 11 ', Macro can create success, it is also expected.
This year's '11, attention from the point of view, 'X7 home central hot water' and S6 'no-wash' electric water heater attention, of which 30 years of science and technology into the 'X7 home central hot water' solution Ordinary gas water heater 'waiting time is too long' and the process of water 'hot water suddenly hot and cold' pain points two major problems, so that ordinary families can enjoy the hotel-class central hot water experience. 'No washing S6' breakthrough electric Industry to prevent leakage of the traditional safety technology limitations, to ensure the absolute safety of bathing, to achieve a real 'plug unplugged'.
E-commerce layout, help transform and upgrade
With the development of a new round of information technologies such as Internet of Things and Big Data, Machargan realized that in the Internet era, it should not stick to conventions and transform itself into an era enterprise with Internet thinking.
As early as 2011, Macro launched the e-commerce sales model exploration and set up its own e-commerce sales team in 2012. In the same year, Macro entered the Tmall, Jingdong and Suning Tesco, with products covering water heaters, , Small appliances, purifiers and other categories category, in one fell swoop Lynx burning market champion, and this breakthrough not only proved that consumers are highly acclaimed Macro brands and products, also announced a strong marketer Omnicom strategy to enter Subsequently, on the basis of the original e-commerce platform, it settled down on platforms such as No. 1 Mall, Amazon, and Yi Xun and opened nine stores and two flagship stores in Tmall. It is estimated that the total sales of this platform will be Up to 600 million yuan.
MACRO believes that e-commerce is not just a sales channel, but also through a good service system to support, based on user experience-oriented approach, MACRO creatively launched the first experience after the purchase of services, the hot water community service Station, created a new sales channels in line with consumer spending habits, is the history of the domestic gas appliance industry has never been a service innovation, but also conform to the national supply-side structural reform of major initiatives, but also to meet the needs of the market to upgrade consumption.
In addition, Macro also established a national system of centralized warehouse and unification, setting up six branch warehouses in Beijing, Shunde, Wuxi, Wuhan, Chongqing and Xi'an and promoting the supply chain of the industry through a systematic, data-based, large-scale and modern warehouse system The integration and upgrading, the basic realization of the national orders within 3 days served, the best experience for innovative users.
Good logistics system, a complete supply chain is crucial to the enterprise, and technology is the cornerstone supporting logistics and supply chain.In this regard, MACRO spent 700 million yuan to be in Shunde District of Foshan City, Shunde Science and Technology Industrial Park to build a new plant, To create a future-oriented modern manufacturing capacity of the MACRO hot water kitchen technology park, will rely on big data for product development, more scientific application of technology into the product, and the establishment of advanced production systems to achieve intelligent production, positive transformation of intelligent manufacturing , Promote industrial network, data, intelligence and service development.
In 2017, Macro also focused on supply chain finance to build a platform for e-commerce supply chain finance, providing supply chain financial services to e-commerce distributors, easing pressure on dealers' funds brought by the rapid growth of e-commerce and boosting sales capabilities.
With its strong product advantages and professional marketing capabilities, Macro won the market's extensive trust, but also won the recognition of the industry, won several times, '2013 China Light Industry E-commerce advanced enterprises - 100 business channels to expand the capacity of advanced enterprises' , '2014 Internet Marketing Brand', '2015-2016 Guangdong Province E-commerce Demonstration Enterprise' and other honors.
Experiential sales, to meet the 'new retail' era
In the future, Macro will stand on a new starting point, change and develop, re-start to user needs as the starting point, continuing to provide users with 'exciting products'; to promote service upgrades and enhance the capacity of service teams to build a sound e-commerce services Quality system, to provide consumers continued to 'move the user's service'.
Relevant spokesman also said: 'In the future, the scale of online sales of Macro will further expand until it is integrated with online experience and sales. Enterprises adhering to the purpose of' greatly satisfying consumer demand ', inject Internet genes into the corporate structure and seize Opportunities to meet the 'new retail' era.
