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Abstract: Building a dream voyage, forging ahead, Wan Jiale handed over a satisfactory answer
National standards makers, involved in nearly 50 countries, industries, local standards formulation, preparation of China "condensing domestic gas fast water heaters," is the world's first energy-saving water heater industry standards;
The core technology leader, with the East constant hot core system, electroless washing technology, Zhibo cooking system, automatic cooking system and other subversive industries innovative technologies;
The forerunner of industrial design services, award-winning IF Design Award, Red Dot Design Award and other authoritative industrial design awards at home and abroad;
Social responsibility practitioners continue to provide exciting products and impressed users with services that bring comfort, health and quality hot water and kitchen life to every home.
In the past five years, leading the home appliances industry, MACRO clamoring forward, forge ahead, with the guidance of the 18th CPC National Congress, the home appliances industry ushered in the leapfrog development Astonishing courage and hard work to write a brilliant chapter.
This is a five-year period that has not forgotten the initial development of innovation
In this era of technology as the king, 'leading technology' is the core philosophy that Macro has consistently adhered to from beginning to end, and it is also a solid guarantee that Macro keeps standing at the forefront of the industry. For the first 5 years of this pioneering work, Generations of exciting technology and products to the whole community to interpret the spirit of pioneering.
In 2012, MACRO independently developed MAC1.0 intelligent operating system, and joint international industrial design master Kito Jun, introduced Q6 smart bath water heater, not only in the appearance of leading the international trend, but also to create a precedent for smart bathing era; 2014, MACRO launched A key explosion of the net wind smoke technology to solve the problem of kitchen cooking fume; 2016, Macro coherent 'black technology', launched heavyweight 'East constant heat core' innovation industry technology, 'non-wash core patented technology' Define safe bathing in the industry, 'Zhilian cooking system' to improve the cooking environment of ordinary people's kitchen, easy and happy cooking, bringing a new kitchen and living experience.
In 2017 China International Kitchen Exposition, Macro again issued four new technology: X7 pro home central hot water, MATE 7 automatic cooking system, S7 non-electric washing water heaters, BX7 heating π gas-fired heating water heaters, and ingenuity The new components will be reassembled into a piece of equipment with stylish beauty and temperature of the device, showing the steady MACRO but no lack of fashion, young heart.
This is a radical transformation and upgrading of five years
The turmoil in the global economy, profound changes in marketing channels and marketing models, the home appliance industry is experiencing the most abundant baptism in a few years, and in the five years of its pioneering work, Macro is moving forward with its transformation and upgrading Avenue 2012. In 2010, Macro developed a transformation plan, put forward five major industries of water heater, heat energy, kitchen electricity, new energy and living appliances as their future strategic development direction in conformity with the general trend of energy saving and emission reduction in society. 'Chef Wei industry development planning' as the core strategic layout, have set up MACRO heat energy technology companies, MACRO kitchen technology company and MACRO Air Energy Technology Co., Ltd., opened a new era of the home appliance industry.
Standing on the goal of a century brand, MACRO invested 700 million yuan and covers an area of 80258.03 square meters. It plans to build a new factory in Shunde Science and Technology Industrial Park, Shunde District, Foshan City, to build a MACRO industrial park for hot water. Here, The future of modern manufacturing capacity, to achieve 2.6 million gas water heaters, gas stoves 1 million units of production capacity, a benchmark for upgrading the traditional manufacturing enterprises.
Faced with the tide of the Internet era, Macro again highlights the strong Internet thinking and innovative spirit to explore a product development by market-oriented thinking to change the user experience thinking, marketing model from the traditional channels of sales to the O2O 's road to change, And launched a series of smart appliances equipped with WiFi capabilities and developed more intelligent functions such as human-computer interaction, machine interconnection and self-learning modes.
This is the courage to play for five years to forge ahead
In the tender feelings of love, doing good to grace; in humble heart, practicing practice. 'In the first five years of tempering, MACRO heart of responsibility, will own development and social and state development are closely linked to actively participate in public welfare undertakings, In the areas of safety and environmental protection, poverty alleviation, teaching assistance, humanistic care and local construction, he has been enthusiastic about various aspects such as organizing and sponsoring public welfare activities, donating donations and donations, building industry benchmark for zealous public welfare undertakings, driving more enterprises and social forces to participate in public welfare Come in.
As the founder and promoter of China's gas appliance industry, China Vanke Association Gas Appliances Branch chairman unit, Macro to 'do Chinese benchmarking business' as the vision, and actively promote the development of national standards. 2014 enacted kitchen and toilet users Experience standards, and as a representative of Chinese enterprises to participate in the ISO / TC291 standard.In 2015, participated in the National Hardware Standardization Technical Committee launched the "national kitchen equipment national standards" and was awarded the "domestic kitchen equipment," the drafting of national standards 'In 2017, as a participating enterprise of the ISO / TC291 standard Chinese delegation, Macro Electronics symbolizes that China has entered the international advanced technology in the field of kitchen and electric appliances.
Five years of journey, five years of trek; Five years of growth, five years across, these five years, both a milestone, but also a new starting point, Wanjia musicians will be engraved in mind, constantly standing on the new starting line, and constantly better ourselves.
Man Xiong Guan Road, move from scratch. The future of Macro, will be under the guidance of the spirit of the 19th, continue to do things steadily technology, be conscientious and do the product posture, with more vigorous pace, a new journey, open new Era!
