The architects switch to clothes, style is always labeled as minimalist, because they habitually focus on the material itself and clothes in the function of people.
That was the case with Jeff Johnson, founder of The Arrivals, a minimalist fashion brand founded in New York in 2014.
The Arrivals There is a warmth index for every piece of clothing on the Internet, telling you what zone the garment will fit in. Johnson patented the Heat Retention Index (HRI).
A warm-up index next to the clothes need to emphasize the function, for example, a $ 685 Parker coat will give you some information: wind, water; detachable hat; 3-in-1 modular design; fluff and feather lined; For temperatures below 30 degrees Fahrenheit, designed for extreme weather.
The Arrivals is positioning itself as a architectural inspiration for the brand of outerwear and accessories, and at a reasonable price. Johnson loves the likes of Alexander Wang and Acne, but a 2,000-dollar leather jacket is too high for him, so he Use the same factories and fabrics when making a brand, but reduce the cost of clothes through direct online sales.
Johnson's architectural thinking extends beyond just clothes, to the fantastic blockbusters and flash stores that The Arrivals finally showed up.
Recent branded flash stores opened in New York, Los Angeles and San Francisco, designed by Bower and Lotte Van Velzen.
Flash store design emphasis on materials and colors with the application, the overall effect looks like adjusting the color mode of the camera.
In the more than 270-square-meter space in New York Flash Store, the autumn-winter 2017 flag of Mars, auburn, is highlighted on a black-and-white background, looking at you as if you saw only the auburn parka hanging in the air. Metal plates, wavy aluminum plates and concrete columns were concealed in the background with a gray-black jacket.
Clothes are beautiful straight lines or flowing lines, displayed on the auburn volcanic rock, coupled with a reflective texture of the mirror, in minimalist space to join the feeling of outer space, will not let the minimal reduced to boring.
'In designing the three store concepts, we wanted to create a minimalist but somewhat alien environment in which materials, finishes, and colors were in stark contrast to one another,' and Bower's alliance Director Jeffrey Renz explains design concepts to Dezeen, especially volcanic lava.
The same concept was used in stores in Los Angeles and San Francisco, but highlighted the other main colors for autumn-winter 2017: a dark green like oil that smeared Petrol.