New Products, New Teams, New Fields ... When the new general manager of Soe appliances Liu Jun appeared in the opening session and picked up the microphone from the very moment, Sochi in 2017 low-key and profound change to the audience 300 A number of agents to expose one by one.
Liu Jun, general manager of Societe Generale
The new air-cooled refrigerators, high-end freezers, cold chain into a series of new products show, new sales, technical team unveiled ...... After the 2017 "reborn" style transformation, the Soi 2018 opening meeting highlights are frequent dry full However, these are just the beginning. Liu Jun, calling himself a "new Soeid," hopes that by further deepening the reform, Sooy will achieve substantial growth in sales of Soe in the same period in 2018, double its sales in 2019 and usher in 'quality' in 2020 'Quantitative' upgrade.
Soi refrigerator new products
Reborn not change thinking do not give up
After the era of home appliances to the countryside, with the opening up of the national industrial policy and the overall restructuring, the refrigerator industry into the consolidation period.Encouraging increasingly competitive industry environment, the development of Soe appliances also encountered challenges, this, Liu Jun, no Denied, and said that it is in the face of industry dilemmas and the reality of the enterprise situation, Soi Electric chairman Wang Qiongfeng depth thinking about the future development of Sochi strategic direction, determined to build higher quality, higher level and higher requirements of the talent team , To achieve the Iraq's 'second take-off'.
In 2017, SUI adjusted a large number of internal management staff and introduced talents in management, technology, research and development, production, quality and after-sale from the industry, accounting for more than 80% of the existing management staff. At the opening meeting, in addition to the new refrigerator and freezer , New cold chain debut, a new sales team headed by Liu Jun, and a new production technology team headed by So Chuanwei, General Manager of Soi Electric Production, have embarked on the stage of "changing both the old and the new" Strength, depth, which shows that.
meeting venue
Relying on the multi-dimensional changes in 2017, Liu Jun also interpreted the new business strategy of Soys in the conference.In the aspect of product quality, in view of the trend of consumption upgrade, Soyle will formulate the appearance, performance, function and smart technology of the product Higher standards, products have a level of high, medium and low-end layout, so that high-end lead, mid-range profit, low-end impulse.
In order to strictly control product quality, Liu Jun voluntarily applied for production and after-sales service, set up a special group of market service, escort for quality, and committed to the batch of accidents, manufacturers caused by the issue of unconditional return.
In terms of channels, Societe Generale will adopt a multi-channel coexistence approach and explore new channel models - introducing innovative core crowdfunding development mechanisms in traditional retail, e-commerce, supermarkets and traditional channels to enable customers to participate in new corporate ventures Product set-up and review, and jointly develop new products, enjoy the crowd raise prices.
Upgrade Huanxin air-cooled cross-eye dazzling eyes
Seeking a long way to go, SOI Electric understands this, 2018 on the traditional refrigerator, freezer product line for a comprehensive lineup upgrade, introduced Long Run, Long Yue, Long Yu, Long Cheung four series of new products.
Especially in the air permeability continued to rise, the cross four highly respected present, SOY launch high-end positioning Long series, which contains a wind-cooled cross on the refrigerator, taking into account the health awareness of many users and gradually Improve the refrigerator is also equipped with a sterilization device, which can achieve food sterilization, clean the net. Long Yuli also introduced a wind-cooled on the refrigerator, enabling independent refrigeration system, to ensure that no odor, no ice blocking all of these new Function of carrying, with the current trend of the refrigerator industry coincide.
Agents to experience new products in Iraq
It is revealed that in 2018, the proportion of air-cooled refrigerators in SOI new products will further increase and occupy a leading position. In the next step of product planning for refrigerators, the SUI refrigerators will also cover the full range of air-cooled products.
In the traditional freezer, Soy Electric also conducted a product division, respectively, launched a high-end positioning of the diamond series, the noble series, the positioning of the nobility of conventional series, and positioning specials Jazz series, Knight series, five series covers 115 liters -1080 liters of conventional capacity.
Homeopathic and dynamic cold chain future can be
According to the national refrigeration and distribution associations, national data centers and other authoritative bodies combined with the past decade the scale of social development and demand growth index upward trend of comprehensive judgments, the scale of the cold chain market forecast in 2018 will reach 170 billion, by 2030 the overall industry cold in China The scale will exceed 3 trillion yuan, the Chinese cold chain into the 4.0 era.And the cold chain industry accounted for only 10% of the top 10, the industry sufficient space.
Sooy cold chain new products
Cold chain blue ocean market, in recent years to attract a lot of businesses to join the fighters refrigerator, but this time the layout of the Soe, more with the transformation and upgrading of enterprises to extend the industrial chain.Soy Electric cold chain official stressed that Soi Appliances will continue to maintain the existing advantages in the field of traditional home refrigeration under the premise of Leyi white electrical appliances in the R & D, technology, channels and other aspects of the deep foundation, and strive to expand commercial refrigeration products in the field of multiple commercial refrigeration products more diverse It plans to take a year to make the project take shape and establish and improve most of the cold chain product lineup in three years to form the brand competitiveness and to enter the ranks of well-known Chinese cold chain enterprises in five years.
Soi cold chain combination Island counters, showcases and so on
Visit the new base of cold chain, is the first trip to open the series Soi appliances event, as a new product layout, cold chain occupy in the position of Soi Electric is self-evident. It is reported that the second phase of Soi Electric 350 Mu, on the 1st plant as a major production workshop Soi cold chain, an area of 46,000 square meters, was delivered on May 31 this year, officially put into operation on June 1, will maximize to meet the various categories, the mainstream model segment standards, non-standard Cold-chain product mass production.
Engaged in white refrigeration appliances more than 10 years, throughout the country in-depth rural marketing network and after-sales service system, a solid foundation for domestic refrigerators and strong support of major industries ...... All these make SOY appliances from domestic refrigeration to commercial refrigeration that is cold At the same time, Sooy in the traditional refrigerator, freezer, business management and other comprehensive turn around change, so that this has a certain history of Soe brand, once again glow new machine.
