According to the data released by the State Information Center, the low-end refrigerator market has long been plunged into the Red Sea under the multiple drive of consumer upgrades, product upgrades and market competition upgrades, with the homogenization of competition intensified and the high-end market still has a big rise Space, especially in the external structure of multi-door, the wisdom of the inherent wisdom of the background, this will be the main battlefield of future competition in the industry.
Latest statistics from Industry Online show that in the first three quarters of 2017, sales of home air conditioners increased by 36% YoY and washing machines increased 8.1% YoY, with only the refrigerator slightly up 1.3% YoY, while in the refrigerator market, the high-end market maintained up to 2 This also shows from one side, belongs to the high-end refrigerator consumer market is not only the wind, but also become the main force in the development of the industry.
No one will doubt the development of high-end refrigerator market space and business opportunities, and no one will doubt the next high-end market, Meiling refrigerator performance because of the main long-term preservation technology November 1 Meiling M Xian fresh series of refrigerators, Officially kicked off a new battle for the high-end consumer market of refrigerators.It can be said that a leading commercial-oriented high-end refrigerator business battle started in late 2017 and will be fully detonated in 2018.
Just before the strategy of long-term preservation Meiling High-end Meiling landed, it has successfully leveraged the frequency conversion technology to leveraging the popularity of the inverter refrigerator industry.Industry online monitoring data show that in recent years the inverter refrigerator market all the way higher, in 2017 the first three Quarterly refrigerator sales reached 8.51 million units, an increase of 51% over the year exceeded 10 million no suspense In the refrigerator market after heavy volume rose behind, in addition to the promotion of national policies and energy efficiency standards, there are from Meiling as the industry popularizer And promoters have detonated in the past few years.
Wu Dinggang, president of Meiling, revealed that Meiling has launched a new attack on the high-end refrigerator market from the activation of fresh water molecules to M fresh-keeping refrigerators that bring long-term preservation. Next, we will also join hands with major commercial players in the first-line market The giants started a campaign to upgrade the high-end refrigerators Iteration, from technology, products, to the brand, marketing a comprehensive detonation, to expand the high-end refrigerator market cake '.
It is reported that Meiling will be launched in the country an accurate introduction of fresh M refrigerator, all consumers buy this product within six months, the effect is not satisfied with the preservation of fresh return .This shows Meiling's confidence and self-confidence, it also In release of its intended to quickly promote the market of M fresh refrigerator detonated, truly innovative technology products and user needs get through.
There is no doubt that the turning point of the refrigerator industry in 2018, especially in the high-end refrigerator market is becoming a new growth point after the air-conditioning, washing machines, new industries.Next, who can win the high-end market, not only to fight the scale and strength , But also more than technology, more than the product than the brand.With the success of new products M refrigerator, come to Meiling a series of actions can be seen, a new high-end refrigerator battle is the beginning.