On November 14, the reporter of Securities Daily was exclusively informed by LeTV that its major shareholder Sunac China had informed its branches that it would give priority to the LeTV brand if it wanted to deploy a new television.
In this regard, LeTV insiders said in an interview with "Securities Daily" that "the two sides signed a strategic cooperation framework agreement in March, Sunac has also plans to introduce LeTV TV into their own projects to speed up its efforts in Smart Hardware, Smart Home, Smart Community Layout. '
Securities Daily reporter also learned that, including residential, apartment and travel real estate and other projects under construction, will also be introduced LeTV.
Previously, Sun Hongbin has established the development of new music as the idea that the company's business focus will focus on the big screen ecology, from extensive study into a focus on depth.Levvision video industry will be upgraded to the main media as the IP media companies operating IP , Including tailor-made for the super-TV business for large-screen home-based family of movies and TV shows; and music video also turned to the main screen.It is reported that the music as the TV end has a stable user base, every day millions of Of the boot users, each year to create hundreds of millions of revenue.While the LeTV big screen into their own real estate, but also reflects Sun Hongbin optimistic about the music screen business.
It is understood that Sunac China's real estate projects are mainly focused on high-end boutique areas, real estate projects covering Beijing, Tianjin, Shanghai, Chongqing, Hangzhou and other major one or two core cities. According to its latest sales briefing shows that in October the company achieved sales 439 billion yuan in the first 10 months total sales amount of 248.3 billion yuan, closely following Country Garden, Vanke, Evergrande, especially in the past three years, Sunac China in the top ten sales of real estate rankings showed a continuous upward trend.
Insiders pointed out that with the continuous expansion of sales, financial innovation China, the amount of music TV purchases will be more substantial, contribute to the recovery of music and television performance. 'Music TV quality is still very good, and is said to create Get the price is very favorable, for the two companies should be considered a win-win '.
In fact, Sunac and LeTV reached strategic cooperation framework agreement as early as March of this year, at the time, the contents of the two parties' cooperation include integrating some hardcover high-end real estate projects in China and introducing LeTV as a big screen, meanwhile LeTV will help Rongrong Creating high-end property sales in China and helping Sunac China to accelerate its strategy of "Internet + Real Estate." However, after the change in music capital at the music level, LeTV's head of business changed from Jia Youting to Sun Hongbin, Television and other business cooperation, but also after the notice issued only substantive progress.
Recently, Sun Hongbin said in an interview with the media, the new music as the business has just begun, the relevant business will soon start.People in the industry believe that the music as the introduction of the TV into the real estate projects, Sun Hongbin restart the music business as the first step.