Jingdong's earnings report was surprising in the third quarter, with the previous double-11 after the '18. 'In the evening of November 13, Jingdong issued its third quarterly report showing that the Group achieved net income of 83.7 billion yuan, an increase of 39.2% over the same period of last year. More noteworthy, non-US GAAP, the group net profit of 2,200,000,000 yuan, setting a record high single-quarter earnings despite the brisk earnings, but also need to pay attention to, Jingdong third quarter earnings consolidated Switch to the industry caliber of the total amount of transactions in the industry view, it seems Jingdong, Ali game between the two giants on the strategic layout, down to the PR story, all the more fierce performance.
Ability to make money outside of retail to enhance
Jingdong Securities reported that the third quarter of 2017, the group under non-US GAAP net profit of 2.2 billion yuan, a substantial increase of 359%, a record high; in accordance with US GAAP net profit of 1 billion yuan Net income, Jingdong third quarter net income reached 83.7 billion yuan, an increase of 39.2%.
Jingdong said the growth in performance during the reporting period was mainly due to the growth of self-operated businesses driven by smart supply chain and logistics technology as well as the revenue growth of service businesses that helped brands achieve precision marketing. Jingdong also said that in group three While quarterly net income continued its high growth of 39.2%, net income in the first three quarters of this year was also close to that of last year.
At the same time, Jingdong said that as of September 30, the Group operated a total of 405 large warehouses nationwide with a total area of about 9 million square meters and the status of retail infrastructure continued to be consolidated.In the future, as these logistics infrastructures continue to be offered to third-party merchants Open, will also have considerable marginal revenue for Jingdong According to the three quarterly shows, Jingdong non-US GAAP gross profit in the third quarter of 128 billion yuan, an increase of 51.9% over the same period last year; gross profit for the first three quarters of 358 100 million yuan, an increase of 50.1% over the same period of last year.
Statistics adjust to their peers?
In the third quarter of this year, Jingdong chose to issue transaction data through 'industry caliber', according to Jingdong Securities Daily News, in the past three quarters, the total transaction volume of Jingdong Group in the first three quarters has accumulated to nearly 900 billion yuan , Of which the total volume of transactions in the third quarter was 302.5 billion yuan, a year-on-year revenue of 228.6 billion yuan, an increase of 32.3% over the same period of last year.
However, Beijing Business Daily reporter learned that Jingdong announced in the third quarter of last year, total transaction statistics include two statistical methods, one is Jingdong own statistical methods, the total transaction volume of 155.6 billion yuan, the other interpretation of statistical methods as 'Industry caliber' to achieve a total transaction of 228.6 billion yuan in the third quarter earnings release of this release, only shows the latter figures.
According to Jingdong's instructions on supplementary financial information and business indicators, the total amount of the transaction is explained by the total value of all orders placed on the company's online direct selling business and online trading market, regardless of whether the goods are sold or delivered or whether the goods are returned, including those placed on the platform website and Mobile applications, as well as third-party websites and mobile applications, are fulfilled by third party merchants of JD.com or JD.com The total transaction volume includes the cost of shipping paid by the buyer to the seller, but does not include overweight fees, is a more open parameter definition, It is also the statistical method of major industry peers.
An industry analyst who asked not to be named said that compared with the original statistical size of Jingdong, the use of industry caliber is even more helpful for comparison between Jingdong and its peers. In fact, during the "double 11" period, Day - the 11th of the transaction data, it has caused rival Ali ridicule, which also led to a debate about who math is good, the analyst believes that this is actually the two major electricity giants in the The more intense competition reflects.
According to Cao Lei, director of China E-Commerce Research Center, the adjustment of the total volume of transactions is due to the change of measurement methods, which is more conducive to data monitoring of Jingdong. On the other hand, Jingdong also facilitates comparison with peers in order to facilitate the long-term growth of consumers and shareholders Compare
Allies increase traffic costs
In fact, the reason why Jingdong was able to achieve the explosive growth of revenue was not unrelated to the series of actions taken after Liu Qudong, Chairman and CEO of the Group, put forward the 'Fourth Retail Revolution.' Jingdong said that in the third quarter In line with the unbounded retail strategy, the Group further opened its retail infrastructure to partners and moved from 'integration' to 'integrated opening up'. This not only boosted revenue growth but also brought more brands to cooperate.
It is reported that in the past three months, Jingdong Group has reached a "Beijing degree plan" with Baidu, a "Jingqi Plan" with Qihoo 360, a "Jingyi Plan" with NetEase, a "Jingyu Plan" with Sogou, a " Fantastic Art to reach 'Beijing love program.' In addition, previously with Tencent, today's headlines and other major domestic Internet platform reached a cooperation, 'Beijing X plan' coverage of the increasingly wide range of users.This also means that with the big data of cooperative enterprises Resources, user volume and AI algorithms, Jingdong can further enhance its cooperation with its partners in precision marketing, user portal and content marketing.
In addition, in empowering traditional businesses, JD.com said the group is accelerating its transformation from a retail platform to a retail infrastructure service provider serving the whole society. It is reported that as of October 31, JD.com's JV joint venture, Home Mart supermarket, Yonghui Supermarket 301. In addition, Jingdong in October also joined hands with Sam's Club to launch 'dual membership debut' activities.
According to Ye Zhirong, Chief Commercial Officer of Internet Business Consulting and Billion Power Network, the rapid growth of Jingdong's net profit benefited from the total volume of transactions, both in the '6.18 'and' Double 11 'promotion nodes, or In daily sales, Jingdong's total annual transaction volume is on the rise, while logistics, cloud computing and other infrastructure are accelerating the opening up, the Jingdong investment in the infrastructure costs have been shared, and these open infrastructure has become Jingdong new In addition, Ye Zhirong said Jingdong and Baidu, Qihoo 360, Netease, Sogou and Iqiyi, such as the cooperation of the later advantages will become increasingly apparent, although the profit growth of these cooperation will not necessarily be concentrated in large Promote the node, but always reflected in the earnings report.