Double Eleven curtain slowly falling, a hundred years of Sharp brand to overwhelming the trend of another successful 'bright sword'. According to @ Sharp TV official microblogging released battlefield report, the official opening double-11 only 8 minutes, Sharp Lynx official flagship Shop sales surpassed 100 million yuan Yikeshi mark, just 16 minutes that swept the trend to take all-day sales in 2016. As of November 11, 24 points, Sharp dual-channel total sales of 25 channels broken 25 According to statistics, the event Sharp TV won the day Lynx, Jingdong, Suning, Gome black multi-platform sales crown, which Suning platform 60 inches , 70-inch large-screen TV continued to break billion, accounting for more than 90% sales, to achieve another miracle screen tyrants.
From last year's Double XI to this year 618, 818, to not long ago 919, Sharp made the first glance of sales volume frequently. The double eleven worked hard and once again refresh Sharp's highest single-day sales record. One year's time, the successful completion of the N-level jump, Pa screen day 'summer' counterattack trend so that the industry was shocked.For Sharp, the strong return, dazzling results can not be separated from Foxconn's support and dedication to quality hold fast.
Craftsman forever: Sharp proud of the unique secrets
For consumers, to measure the value of a television is not worth buying, the most important factor to consider is the quality.As a hundred years of brand, since the age of Hayakawa Sharp has been pursuing the exquisite, ultimate, the pursuit of a perfect brand spirit brought to the market Reputable quality products.After being energized by Foxconn Sharp, a consistent, based on the continuation of a good gene, adhering to the pursuit of the ultimate quality of experience, at the same time strictly control the quality.
It is reported that within the Foxconn to establish a completely independent third-party laboratory testing center in South China, equipped with more than 1,000 people involved in the test management system is to follow the ISO17025 international standards and has been accredited by the China National Accreditation Board for accreditation CNAS Certification.In the test center, Sharp TV after TV packaging test, EMS products, electromagnetic interference resistance test, mechanical impact test and vibration test and other tests to fully guarantee the quality of Sharp TV before leaving factory.And such a test center, a total of Foxconn There are 12, Sharp TV test center in the nearest test.
In addition, Sharp has built a comprehensive set of nine quality safety testing systems over the years, each Sharp TV experiencing nine comprehensive safety features such as high temperature, low temperature, high humidity, vibration, durability, drop and lightning before leaving the factory Quality testing, to ensure harsh conditions, Sharp TV accessories, the stability of the performance.
Foxconn empowerment: the strong backing of Sharp Albatron
After global manufacturing giant Foxconn Powers Sharp, Foxconn's genes are run through to the entire manufacturing process of Sharp. Vertical supply chain integration and control of production costs are obvious. Sharp is also able to win the war on the battlefield.
Analysis of the industry pointed out that in the past ten months, Sharp internal logic of color TV returns more and more clear, that is: parity + high quality.This thanks to the strong integration of Foxconn Sharp Sharp resources and complement each other to achieve production efficiency Optimal, production optimization, so that the past 'sleep' Sharp freshmen.
In the production process, Foxconn as the world's leading manufacturing giant, its superb manufacturing technology, the advantages of mature industry chain integration, more reasonable and optimized management mode of operation, providing a great support for the continuation of Sharp noble ancestry to ensure that its It is worth noting that Foxconn Technology Group Vice President Chen Zhenguo said in an interview before that Foxconn purchases a huge amount of electronic components each year, and these components are common in many products, Let Sharp on the cost control of raw materials already far ahead of other color TV brands.
From product development and design to user relationship management, Foxconn has an integrated 'IIDMSM' system, specifically from the vertical integration in the supply chain to the innovation, the design of fashion technology, to manufacturing Manufacturing, Sales, and Marketing combined with Sharp's strengths to work together to create an effective work management model that enables them to work together.
'Three' strategy to work: Sharp into the dynamic king of the market
As one of the largest consumer markets in the world, China has a decisive influence on any home appliance business, and anyone who understands the Chinese consumers can seize the initiative of the fourth retail revolution. China has a strong foundation of consumer recognition, but in the past he played more than a meager research and development alone.And in the process of promoting Sharp China's marketability, rejuvenation, localization, Internet as a Sharp brand marketing and marketing Basis point, gradually toward the market.
Sharp said the younger, not only reflected in product design into more fashion elements, but also reflected in the brand openness and inclusive tolerance.In addition to the high-end middle class, Sharp hopes to embrace those young consumers, broaden the product line structure, to meet the diverse consumer Demand.Whether it is Sharp sponsor "singer" "Run it" "Seventy-two floor odd" "Beautiful house", the brand value and image into the entertainment marketing formation of the spread effect; or to live broadcast this young consumer groups favorite Marketing, Sharp has helped to complete the re-shaping of the brand.This undoubtedly shows that Sharp in addition to technological superiority, also has strong marketing capabilities.But the Internet in Sharp, mainly in the product design port optimization, optimization allows Sharp Television is more open in application and more personal.
City tone agencies to provide color TV weekly sales show that the first ten months of this year, including online, offline, Sharp TV sales remained basically the top three positions; most of the time, Sharp color TV online sales volume first or second . The Sharp dual 11 channel sales exceeded 2.5 billion yuan, Lynx Jingdong multi-platform Black Power sales & sales won the first prize.Advanced market performance is the best against the quality of the goldsmith Sharp, on behalf of the consumer Sharp's recognition of quality and love.
