The annual double-11, chopsticks who hoarding a year of shopping desire was finally released at this moment suddenly.But for so many years double 11, choppers who suddenly discovered this year: 'Why buy more than the exam also Difficult 'After reading the rules of activity, I was anxious.' 'It is said that this year's double 11 is the hardest year.' This year's 'Double 11' carnival, doubled with the instantaneous volume There are consumers on the e-commerce platform 'burn brain discount' crazy Tucao.
In fact, the dual-11 marketing game is not a "New World," but the brands that have been successfully applied have been few and far between since none of these communications really incorporated 'points of interest' and 'insight' into marketing. Double eleven marketing army, Mu Seasons song seems to have found a new way to break this embarrassing situation.
Curiosity is the carrier, exposure and drainage is the purpose
The launch of the Double Eleven, Southern Metropolis Daily published a big "blackout notice", the whole version such as the red document general 'blackout notice' four characters, and only placed a two-dimensional code. Four Seasons Mu song success Aroused everyone's curiosity, preheating for a double eleven 'WOW water purifier' made a creative ad!
Subsequently, the Four Seasons Mu song again in the microblogging # Nothing or No # topic discussion successfully attracted more than a hundred brands of attention, Hisense Air Conditioning, Shuaikang and so on more than a hundred blue V, yellow V sound together, but also hot Proposed to the line.
Not only that, four seasons Mu song also around this topic for a fun street visit.In the case of ambiguous brand information, the four seasons mu song deep into the consumer side, listening to the voice of the consumer: 'Nothing do not have money!' 'Nothing Do not have electricity! '
Break the propagation deadlock with insight
All along, the dual eleven are e-commerce platform home.In the full burn brain discount double eleven activities, the user too much attention to the dual eleven activities itself, easy to ignore the brand you want to pass the information , Which is really a headache.How to make the brand stand out in the fierce competition? Only from the pain points in finding new consumer needs to get out of the woods.
As a new energy and environment protection enterprise, Four Seasons Mu Song has a unique advantage in interpreting this demand for consumers.
Nothing do not have electricity? The same is reverse osmosis water purifier, the four seasons Mu song WOW water purifier does not actually need electricity, you can achieve the level of pure drinking water effect, and general products can only rely on electric pump pressure to achieve water purification In addition, WOW is a water purifier with American ancestry, design, technology has reached a very high standard.
Four Seasons Mu song C series double cabin electric water heater, not only to ensure adequate water, but also can be used both light and electricity heating; the same time, C Series double cabin electric water heater is a fully automatic product, with a lot of Intelligent features, user-friendly Jane to the extreme.
By closely fitting "blackout notification" incident, # # Do not bother # # microblogging topic, four seasons Mu song will WOW water purifier and C series of double-cabin photovoltaic solar successfully pushed a large audience, triggering a wave of good communication effect.
Create atmosphere in the rhythm
Content enough to have enough material, but for the four seasons Mu song double eleven seems to be something worse.How to make the audience directly and clearly accept the brand activity information and are willing to participate in this point, creating a brand atmosphere is very active important.
Brands need to find a way that consumers love to get them immersed and at the same time, simply and straightforwardly understand the real message they want to know, rather than going into the rhythm of the brand around the bend. With a straightforward purpose, the four seasons Mu songs in good faith the discount price, simple and clear promotional information: booking + discount + lottery, so that consumers can be clear at a glance, without having to spend a lot of energy to count 'Mathematical Olympiad'.
Today's increasingly competitive double 11 seasons, Four Seasons Mu song double eleven activities successfully break through to achieve double-yi sales growth of 57.2% year-on-year, refresh previous years records, ranking the industry TOP 1! And all this, and Four Seasons Mu song on the depth of insight into consumers, as well as targeted precise action has an indivisible relationship, worthy of brand learning.