November 11, Lynx released double 11 statistical report, Haier gas water heater sales increased 147.7%, to achieve the greatest subversion, behind the black technology and globalization contributed.
In addition, the double 11 activities, Haier gas water heaters also made a series of achievements in the whole network: Haier gas water heater sales rose 168% of the entire network; Haier new generation of carbon monoxide gas water heater 350% increase, the growth rate of the whole network .
Star to help out: the pre-sale period won the first
November 9, Haier water heater invited Renzhong as a guest, Haier Lynx official flagship store to 'Zhao adults through to teach you to choose the water heater' as the theme for an hour and a half live broadcast lively, recommended to fans With a variable speed heat, high temperature antibacterial technology, a new generation of MT3 electric water heaters, and with the active carbon protection technology, a new generation of carbon monoxide WD6 gas water heaters, while the star flow effects, Haier electric water heater in the 22-day pre-sale cycle Within the sales share reached 42%, accounting for almost half of the entire network.
Technology detonated: release a new generation of gas water heater
Behind the double 11 activity data is Haier water heater leading science and technology support this year, Haier water heater Honeywell, Massachusetts Institute of Technology, Qualcomm, the Chinese Academy of Sciences, including domestic and foreign well-known research institutions to develop six black technology, Five black technology from space science and technology.Haier water heater based on black technology to provide users with healthy water solutions.
Life, the tragedy caused by carbon monoxide poisoning is often seen in newspapers.People use daily natural gas in the incomplete combustion will produce carbon monoxide, to the user dangerous.For this security risk, Haier water heater for the needs of users in Lynx Launched a carbon monoxide active security system WD6 gas water heater.It can detect the home of carbon monoxide concentration 24 hours, once found in the air carbon monoxide content immediately alarm, and cut off the valve, open the exhaust fan, to protect the user's gas safety.
In addition, some users reflect the use of gas water heaters appear in the process of hot and cold water bath, especially when someone kitchen water, the water temperature will suddenly cool.Haier water heater according to the user to reflect this issue, this year, double 11 launched on Tmall WD5 gas water heater, the water heater with dual temperature thermostat system, there are six core technologies to accurately control the water temperature, so that the bath water is no longer hot and cold.
Service Leading: Bring users a full range of after-sale protection
According to the "2017" Double-Eleven Consumer Expectancy Survey released by the third-party research institutes, "the survey shows that as compared with previous years, people have not been able to obtain the full trust of users. The attitude toward 'Double 11' has changed. Consumers are becoming more rational at low prices and pay more attention to the business services in the consumption process.
In this year's double 11 event, Haier water heater brings users from installation to use a full service program, Haier United Tmall launched installation of cap ceiling activities, electric 200 yuan / set, 300 ceiling heat, excess free , Illegal charges that exempt single.This solves the industry installation material charges high industry problems.On this basis, Haier is also launched heavy lifting 7 Tmall service, the purchase of high-end products in the user's purchase and use of water heaters in the process , Free of charge of basic materials, free design and installation, free replacement of magnesium rods, free home delivery, free of labor costs, free testing of water quality, free testing circuit, allowing users to rest assured that you do not have to worry about the additional costs incurred during use.
Brand Impression: Global Strategy Casting World NO.1
In recent years, Haier water heater with a new technology and services began to the international market.In the first three quarters of this year, Haier water heater sales in overseas markets increased by 121%, results behind the product technology, brand, resource system, and many other aspects In May this year, Haier acquired the world's largest flat-panel solar manufacturer GREENOneTEC, becoming the world's largest solar energy manufacturing and suppliers.November 16, Haier water heater in India's first overseas plant officially put into production next year, the North American GEA The project will also be officially launched, Haier water heater is expanding its international brand influence.
Double 11 e-commerce activities, is the quality of each brand product, service quality and brand strength test.Haier gas water heater in the Tmall platform to achieve subversion, the black technology behind its global layout and contribution.