With the promotion of all kinds of manufacturers and the bustle of buying and buying, Double 11 also came to a close this year.According to the statistics of the third party, the double-11 war this year is still very hot with the total net sales exceeding 250 billion yuan and generating more than 1.3 billion A package.As a "father of LCD" reputation of Sharp, after the return to China this important marketing node, also gained quite good results.By virtue of excellent product quality, Sharp once again grasp the real needs of consumers, Hand over the full answer.
Speak with the strength Sharp black electric channel sales exceeded 2.5 billion!
In this year's double 11, re-return to China, Sharp, all-channel sales exceeded 2.5 billion, an increase of 406% over the same period, including Tmall, Jingdong, Suning Tesco, Gome Online and other platforms, have captured the Black Power sales ranking Forefront.
In Tmall Black Power category, Sharp has won the total sales champion, the single-power sales champion, sales exceeded 1 billion! Meanwhile, Sharp also won the Lynx double 11 total merchants list seventh, single-category store ranking champion ' Results. "In the Jingdong platform, Sharp TV total sales up 1119% over the same period, which is also the official flagship store opened in Beijing for the first time in 5 months to obtain the No. 1 store in Suning all channels, the United States all channels and the rich Network platform, have demonstrated extraordinary combat effectiveness.Among them, Sharp's big-screen TV has won the praise of consumers, three 60 to 70 inches of Sharp's large-screen TV sales break billion, refresh 60 ~ 70 inches big screen TV's new standard.
Sharp into the mainstream mainstream Sharp take the initiative
With the rise of the middle class and the increasing level of national consumption, the development trend of quality, personalization and health care of household electrical appliances has become clear.For TV products, the low price is no longer affecting consumers to buy products The primary factor in Sharp dual 11 victory behind, in fact, also showed the advantages of high-end appliances in this year's double 11, Sharp big screen TV performance is quite good, a total of three 60-inch and 70-inch TV sales billion breaking Sharp With the product itself, excellent quality and a number of strategies, publicity, product reputation rooted in the hearts of consumers.
In fact, Sharp for large screen as early as before the layout began.As consumers demand for personalized, quality of the more intense, PC, mobile phones and other small screen devices can not fully meet the needs of consumers, the TV's big screen Provide the best viewing experience, which is what Sharp has. Sharp Japan's original LCD screen has become the symbol of the quality of many consumers mind, and the new bright color technology Sharp exclusive image quality adjustment technology, the quality of vision to achieve visual The peak of such extreme big screen experience, it is Sharp in double 11 large screen sales accounted for more than 90% of the 'gas' with the advantage of large-screen TVs, Sharp has achieved contrarian growth in color TV cold market.According to Chen Zhenguo Dr. analysis, in 2018, 60, 70-inch large-screen TV will become the mainstream of the market, apparently Sharp has made the first move.
At the same time, under the help of Foxconn, Sharp has opened up the 'breakpoint' in the industrial chain, ensuring the quality of the panel in all aspects, while increasing the production efficiency and the finished product rate, reducing the overall cost of the product. For this reason , Sharp adopted the 'noble and inexpensive' strategy in terms of price to enable more consumers to experience the powerful audio-visual experience brought Sharp TV, and establish a brand of Sharp's trust, but also to Sharp's brand more ' Charm '.
Insight market opportunities Sharp leads the wave of television technology
In the previous 618, National Day and other promotional nodes, Sharp has been 'fruitful,' won the champion of large-size TV sales to achieve this result, nothing more than Sharp to explore the needs of users and the tireless pursuit of television technology This year, Sharp has released the world's first consumer-grade 8K television and artificial intelligence television, just as Sharp had previously perceived market opportunities, boosted the promotion of large-screen TVs, and different technologies such as 8K and artificial intelligence For the advent of big-screen era of the 'preparation'.
The advent of consumer-grade 8K further shortens the distance between the user and the television, providing the user with an eye-catching display effect at a short distance and providing the user with the possibility of interacting with the television at a very short distance. Smart home layout continues to ferment at the same time, users can produce more fun and interesting 'chemical reaction' with the TV. With the arrival of the 5G era, 8K transmission problems will be further overcome .NHK has now been identified in 2020 8K content in the Tokyo Olympic Games in trial and broadcast 8K.With the improvement of Sharp 8K industry chain and the rise of 5G + 8K, the arrival of 8K is no longer a distant future, but a tentacle to the near future.
In this year's double 11, Sharp once again proved itself with strength, access to consumer recognition, and handed over the full test paper.Based on the excellent quality of television, top quality and price policy in the 'noble and inexpensive' Sharp has brought more possibilities to many consumers to create TV products that really satisfy the pain points consumers are using.Just double 11 is over, but for Sharp this is just the beginning, I believe in the future, Sharp will create more miracles.
