Recently, Japanese camera maker Nikon announced on its China official website the cessation of the operation of its subsidiary Nikon Optical Instrument Co., Ltd. Nikon's position as a photographer is self-evident, but it is not a surprise that this sudden news is regrettable outer.
According to Nikon officials, the reason for the suspension of operation is that the market for card-type digital cameras is rapidly shrinking due to the popularization of smartphones. The operating rate of Nikon's factory located in Wuxi City, Jiangsu Province also dropped significantly and the operation became very difficult. Indeed, the camera industry has undergone tremendous changes.From the Japan International Camera Imaging Industry Association (CIPA) data released recently, 2014, 2015, 2016, three years, camera and lens production and shipments in turn Declining, video industry into a difficult time.
The other hand, camera phones are one of the vitality, the major mobile phone manufacturers you sing me on the stage, again and again subvert the phone camera technology, continue to squeeze the traditional camera market Today Xiaobian take everyone to see ' Doing business "mobile phone manufacturers are how to counter the traditional camera manufacturing giants.
In 2000, Sharp unveiled the J-SH04, the world's first built-in camera phone, in conjunction with the then Japanese mobile operator j-phone. Although the phone did not cause much sensation at the time, it opened the curtain of the camera phone .
With the evolution of iOS, Android and Windows Phone mobile operating systems, camera phones have made a qualitative leap. The advent of smart operating systems has made the camera more powerful and the camera has evolved to the megapixel level. Hardware Upgrades, Imaging The quality is good, such as Samsung has taken the lead in the digital camera sensor and lens ported to the phone, so that the phone has a higher pixel and optical zoom capabilities.
Since then, the mobile phone manufacturers on the camera technology launched a comprehensive catch-up.From the hardware specifications, the field of smart card camera than the smart phone is mainly CMOS size and optical zoom, which used to be a serious shortcomings of smart phone camera, but now two Neither is the problem.
CMOS size, usually consumer-level digital camera CMOS size 1 / 2.3 inch more, a small number of professional-level camera will be larger, while the vast majority of the early years of the smartphone CMOS size is 1 / 3. However, in 2012 Nokia introduced A monster camera phone - Nokia 808, 1 / 1.2-inch CMOS size leading the vast majority of card machines at that time.Nokia 808 more up to 4100 megapixel Carl Zeiss camera, shocked the photography circle, to know at the time, Even the top SLR camera can only reach 36 million pixels.It can be said that the Nokia 808 opened a new era of smart phone images.
Optical zoom was once the trump card smartphone card ace, smart phones usually only supports digital zoom, and digital zoom forcibly stretched pixels determines the feature almost useless, but the smart phone soon achieved in the optical zoom Breakthrough, the Samsung Galaxy K zoom, Asus ZenFone Zoom so that the optical zoom is no longer a patented card camera.At the MWC2017 in Barcelona, Spain show, OPPO released '5x lossless zoom technology', the first time on the phone Periscope-style zoom and dual camera combination '5x lossless zoom' technology to improve the phone photo optical image stabilization more than doubled, while reducing the thickness of about 10%, while anti-shake performance but also increased 40%.
At the same time, the phone is the winner in the computing performance of the processor, even if the most powerful computing now the camera, the processor is only dual-core A53 level, and now the top handset processor is not the same. Processor, mobile phone camera has been able to achieve HDR algorithm, so that the phone camera picture sharpness, contrast, color balance, white balance, tolerance are greatly improved, ordinary camera without post-processing photos can not be Comparable to.
In addition to the hardware performance, mobile phone manufacturers, compared to the traditional camera giant, one of the biggest advantages of the user needs a deep understanding of camera and tirelessly improve the camera experience.Photographic camera camera developed to a certain stage, the shooting function and pixels have been able to meet most users The daily needs of users, the user is more concerned about how to shoot 'beauty' of the photos.With OPPO as the representative of the mobile phone brand focused on photography time and time again subvert the expectations for self-timer.In June 2012, OPPO released the world's first The smart phone U701 with 'beauty camera' function, the superior beauty effect is the user affectionately called 'will automatically PS mobile phone' while the OPPO Ulike 2 for the first time the phone's front camera raised to 500W pixels, while carrying the United States Color 2.0, creating a mobile phone beauty self-timer precedent.The latest release of the OPPO R11s more to achieve a new AI wisdom and beauty, to create just the right beauty effect.In order to study the best portraits, OPPO is to build a new ideal Portrait Laboratory, please go to professional fashion cameraman, make-up artist, repair figure division, together to define what is a beautiful photo.
Recently, Japanese camera maker Nikon announced on its China official website the cessation of its subsidiary Nikon Optical Instruments (China) Co., Ltd. Nikon's position as a photographer in the heart is self-evident, but the sudden news is regrettable, but also Not unexpected.
According to Nikon officials, the reason for the suspension of operation is that the market for card-type digital cameras is rapidly shrinking due to the popularization of smartphones. The operating rate of Nikon's factory located in Wuxi City, Jiangsu Province, also dropped significantly and the operation became very difficult. Indeed, the camera industry has undergone tremendous changes.From the Japan International Camera Imaging Industry Association (CIPA) data released recently, 2014, 2015, 2016, three years, camera and lens production and shipments in turn Declining, video industry into a difficult time.
The other hand, camera phones are one of the vitality, the major mobile phone manufacturers you sing me on the stage, again and again subvert the phone camera technology, continue to squeeze the traditional camera market Today Xiaobian take everyone to see ' Doing business "mobile phone manufacturers are how to counter the traditional camera manufacturing giants.
In 2000, Sharp unveiled the J-SH04, the world's first built-in camera phone, in conjunction with the then Japanese mobile operator j-phone. Although the phone did not cause much sensation at the time, it opened the curtain of the camera phone .
With the evolution of iOS, Android and Windows Phone mobile operating systems, camera phones have made a qualitative leap. The advent of smart operating systems has made the camera more powerful and the camera has evolved to the megapixel level. Hardware Upgrades, Imaging The quality is good, such as Samsung has taken the lead in the digital camera sensor and lens ported to the phone, so that the phone has a higher pixel and optical zoom capabilities.
Since then, the mobile phone manufacturers on the camera technology launched a comprehensive catch-up.From the hardware specifications, the field of smart card camera than the smart phone is mainly CMOS size and optical zoom, which used to be a serious shortcomings of smart phone camera, but now two Neither is the problem.
CMOS size, usually consumer-level digital camera CMOS size 1 / 2.3 inch more, a small number of professional-level camera will be larger, while the vast majority of the early years of the smartphone CMOS size is 1 / 3. However, in 2012 Nokia introduced A monster camera phone - Nokia 808, 1 / 1.2-inch CMOS size leading the vast majority of card machines at that time.Nokia 808 more up to 4100 megapixel Carl Zeiss camera, shocked the photography circle, to know at the time, Even the top SLR camera can only reach 36 million pixels.It can be said that the Nokia 808 opened a new era of smart phone images.
Optical zoom was once the trump card smartphone card ace, smart phones usually only supports digital zoom, and digital zoom forcibly stretched pixels determines the feature almost useless, but the smart phone soon achieved in the optical zoom Breakthrough, the Samsung Galaxy K zoom, Asus ZenFone Zoom so that the optical zoom is no longer a patented card camera.At the MWC2017 in Barcelona, Spain show, OPPO released '5x lossless zoom technology', the first time on the phone Periscope-style zoom and dual camera combination '5x lossless zoom' technology to improve the phone photo optical image stabilization more than doubled, while reducing the thickness of about 10%, while anti-shake performance but also increased 40%.
At the same time, the phone is the winner in the computing performance of the processor, even if the most powerful computing now the camera, the processor is only dual-core A53 level, and now the top handset processor is not the same. Processor, mobile phone camera has been able to achieve HDR algorithm, so that mobile phone camera picture sharpness, contrast, color balance, white balance, tolerance have greatly improved, ordinary camera without post-processing photos can not be Comparable to.
In addition to the hardware performance, mobile phone manufacturers, compared to the traditional camera giant, one of the biggest advantages of the user needs a deep understanding of camera and tirelessly improve the camera experience.Photographic camera camera developed to a certain stage, the shooting function and pixels have been able to meet most users The daily needs of users, the user is more concerned about how to shoot 'beauty' of the photos.With OPPO as the representative of the mobile phone brand focused on photography time and time again subvert the expectations for self-timer.In June 2012, OPPO released the world's first The smart phone U701 with 'beauty camera' function, the superior beauty effect is the user affectionately called 'will automatically PS mobile phone' while the OPPO Ulike 2 for the first time the phone's front camera raised to 500W pixels, while carrying the United States Color 2.0, creating a mobile phone beauty self-timer precedent.The latest release of the OPPO R11s more to achieve a new AI wisdom and beauty, to create just the right beauty effect.In order to study the best portraits, OPPO is to build a new ideal Portrait Laboratory, please go to professional fashion cameraman, make-up artist, repair figure division, together to define what is a beautiful photo.
