Faced with the ever-changing home appliance market, e-commerce can fought offline from the line, looking for new market growth momentum; However, many home appliance dealers, especially rural distributors, it is clearly impossible to march from the line On the market cake, the future of living space in the end where?
Do you know? Several towns around my market, this year JD.com has fully launched a double 11 big promotion? Can you imagine? Double 11 has not satisfied grab users online, now grab orders from the line directly In the past, when we met with these rural household electrical appliance distributors, we would always say that the electricity supplier 'soldier under the city' had come to the wolf. Now that the electricity supplier 'soldier to the door' has launched a positive market grab, the wolf started to blow up. Mouth to say, my heart hurry, but do not know what to do.
Double 11 World War II day, watching the Jingdong, Lynx two platforms continue to refresh the turnover, although many home appliances dealers mouth continue to complain about the 'electricity supplier is a single', 'electricity supplier there are many fake' and other rhetoric , But the heart is very anxiety and anxiety because many rural appliance dealers called the e-commerce of the two or three years the 'wolf' has now gone from outside the city into the city 'and stood The same street in their own store, began to grab a positive cake.
In the double 11 detonated the same day, there are many rural appliance dealers to the circle of home appliances, said the market situation is really terrible now, it has reached an imperative stage, the traditional rural home appliance sales model has fallen into danger, can be described as crisis. It is impossible to solve the problem alone with the power of our individual businesses. Either hug thighs or 'donuts' or else just like the coming weather, the wind blew and the things bleak. Looking forward and hope.
The reality is that the electricity supplier double 11 apparently just the deepest window of a home appliance dealer in the township experienced a quantitative change in the past few years to the qualitative change process, especially in the last 10 months, Jingdong, Suning, Gome, five-star Whether it is the country, or large businesses in the region, have entered the town shop to build networks, and some self-built, and some are attracted to join.
These big businesses to the countryside, their brand awareness and appeal is self-evident.And corresponding to this, it is in the distribution of home appliances brands and retail prices, a large number of the traditional sense of the advantages of the couple appliances wife wife are Loss of Yi do, do not have the ability to compete positively with the electricity supplier giants, defeat is only a matter of time.
Put aside this year's e-commerce giant in double 11 to create more than 100 billion sales, regardless of volume, TV alone, air conditioners, washing machines have been among the top 11 pairs of 11 pairs of 11 seats, which have been very clear to tell all appliances Enterprises, home appliance distributors, e-commerce dominant era has come, but definitely not satisfied with online hegemony, must be from the online to the line of the three-dimensional coverage, in order to meet their platform continued large-scale expansion.
More importantly, as the platform's "siphon effect" of e-commerce is formed, it will bring together the entire appliance brands, products, promotions and promotional resources, which will accelerate the impact on rural home appliance dealers. It can be said, did not give the market to the weak opponents to stay, that is, to force the upstream appliance manufacturers help you eliminate the inferior.
It can be said that this year double 11 has become a watershed, before the electricity supplier for the rural household appliances dealers is just a wolf, after which directly become hungry Tiger, naked eating food. Township appliance dealers do not change, no longer in transition Moving really, it really wants to be completely eradicated by the times.
However, where the road, it becomes the biggest problem confusing all the rural appliance dealers.In addition to the manufacturer's thighs, become well-known brands of home appliances to the rural strategic partners, or close to the electricity supplier this big help to become their township franchise, their own How to 'unique' to do large-scale and strength?