Millet Q3 retention rate rebounded | thousand machine accounting for more than 75%

Millet recently can be described as happy event after another.According to the latest official information, millet smartphone sales in India in a single month has been exceeded 4 million, causing no small pressure to Samsung.Subsequently, Lei Jun announced that millet has been completed ahead of schedule in October 7,000Million units of the annual shipment tasks, and this year's target raised to 9, 000 million units.

For a time, it seems that 'happy like' millet seems already gone, replaced by the immediate high-spirited millet.Even in the relatively high saturation of the domestic market, millet has also gained a firm foothold in the third quarter, the market The rate of ownership has even picked up.

Aurora Big Data released the "Q3 2017 Smartphone Industry Research Report" showing that the market retention rate of millet picked up after Q2. As of September this year, millet's market share of 8.2%, ranked among all brands Five.

We can also see from the reported sales figures that the share of millet in domestic sales rebounded in the third quarter of this year.According to the monitoring results of Aurora Big Data, millet's share of sales in the third quarter of this year was 8.9 %. Although it still lags behind the share of 12.5% ​​in the previous year, it rose 0.7% from the previous quarter and set the highest record for this year.

Since its inception, millet's brand positioning and the 'cost' closely linked even for such a higher price models such as millet 6, the price is still a core selling point .Brand sales price distribution Data show that the price of less than a thousand dollars in the third quarter of Xiaomi total sales volume reached 76.7%, significantly higher than the other several mainstream brands.

Compared with the previous quarter, millet user loyalty increased significantly in the third quarter of this year, reaching 25.6% .From the figure can be found, millet users in the third quarter of this year's loyalty performance has almost the same period last year , Which may indicate that the new millet models have a higher appeal to users.

From the market response to the two new models millet 6 and mix 2 seems millet mobile phone heat still has not subsided.According to Lei Jun's vision, millet will be in the country before the end of the year to open 200 millet home, the next three years The target is 1,000. Under the dual protection of new models and offline channels, millet mobile phone sales growth in the country can be continued? Let us wait and see.

Millet recently can be described as happy event after another.According to the latest official information, millet smartphone sales in India in a single month has been exceeded 4 million, causing no small pressure to Samsung.Subsequently, Lei Jun announced that millet has been completed ahead of schedule in October 7,000Million units of the annual shipment tasks, and this year's target raised to 9, 000 million units.

For a time, it seems that 'happy like' millet seems already gone, replaced by the immediate high-spirited millet.Even in the relatively high degree of saturation of the domestic market, millet has also gained a firm foothold in the third quarter, the market The rate of ownership has even picked up.

Aurora Big Data released the "Q3 2017 Smartphone Industry Research Report" showing that the market retention rate of millet picked up after Q2. As of September this year, millet's market share of 8.2%, ranked among all brands Five.

We can also see from the reported sales figures that the share of millet in domestic sales rebounded in the third quarter of this year.According to the monitoring results of Aurora Big Data, millet's share of sales in the third quarter of this year was 8.9 %. Although it still lags behind the share of 12.5% ​​in the previous year, it rose 0.7% from the previous quarter and set the highest record for this year.

Since its inception, millet's brand positioning and the 'cost' closely linked even for such a higher price models such as millet 6, the price is still a core selling point .Brand sales price distribution Data show that the price of less than a thousand dollars in the third quarter of Xiaomi total sales volume reached 76.7%, significantly higher than the other several mainstream brands.

Compared with the previous quarter, millet user loyalty increased significantly in the third quarter of this year, reaching 25.6% .From the figure can be found, millet users in the third quarter of this year's loyalty performance has almost the same period last year , Which may indicate that the new millet models have a higher appeal to users.

From the market response to the two new models millet 6 and mix 2 seems millet mobile phone heat still has not subsided.According to Lei Jun's vision, millet will be in the country before the end of the year to open 200 millet home, the next three years The target is 1,000. Under the dual protection of new models and offline channels, millet mobile phone sales growth in the country can be continued? Let us wait and see.