On November 9, 2017, Skyworth held a new peak season 2017 product review and Guangdong strategy conference with the theme of 'Work together to create win-win results and see the future'. Skyworth Digital Holdings Co., Ltd. Executive Director / CEO, Skyworth Group Co., Ltd. President , Liu Bangzhi, president of Shenzhen Skyworth-RGB Electronics Co., Ltd., executive vice president of Skyworth Group's color TV business unit, Sun Wei Zhong, general manager of Global Marketing Center, Xu Mengcao, vice president of marketing department of Skyworth Group, and Xiao Yongli, general manager of Guangdong branch of Skyworth Group's marketing headquarters. Hu Yuan Gong, general manager of Group Marketing Headquarters in Shenzhen, as well as many dealers in Skyworth Guangdong region attended the conference.
At the conference, Liu Tongzhi, the president, summarized the development trend of the current color TV products. As a standard, the smart card became a standard device with 4K universal coverage. The larger size continued to advance and the largest 55-inch tablet accounted for the highest percentage of display technologies entering the application period. Times into the era of artificial intelligence; introduced Skyworth OLED TV during the promotion of the National Day results, 'China sold two OLED each, there is a from Skyworth'; third is the introduction of Skyworth ice washing development goals, to do the second camp Leading brand, 3 million units in 2018, entering the industry's top 6 in 2020; air-conditioning 2018 target: 2 million units; also mentioned Skyworth new glory listed on the water purifier, annual growth rate of 39.5% growth within 5 years The formation of one hundred billion market.Liu President also for all channels introduced the Skyworth Group strategy, in 2020 reached 100 billion in sales and become the world's leading smart home business.
Skyworth Digital Holdings Limited Executive Director / CEO, Skyworth Group Co., Ltd. President, Shenzhen Skyworth-RGB Electronics Co., Ltd. President Liu Tang Branch
Guangdong is the headquarters of Skyworth, Skyworth this conference focused on the strategy of Guangdong headquarters introduced Liu Tongzhang president, to 'create Skyworth Group headquarters, a leading brand in Guangdong TV industry', 2018 sales exceeded 2 billion for 3 consecutive years to enhance 3% of the market share, reaching 25% to become the absolute strong brand in Guangdong, 2018 OLED sales target of 30,000 units, so national benchmark.
Skyworth Group's color TV division executive vice president, general manager of global marketing center Sun Wei
Sun Wei, general manager of Global Marketing Center, introduced Skyworth's plan of deepening its Guangdong operation and eventually hit the market share of Guangdong's base camp by implementing measures such as 4P, O2O, dual-brand strategy, hard skills training, brand and terminal investment 30% .This is a very challenging goal. However, the plan of deep plowing given by General Manager Sun should be complete from the concrete measures to the schedule goals, demonstrating a high degree of enforceability and giving confidence to the participants at the scene.
Unveiling ceremony
Light to give the target is not enough, but also must be able to actually implement the job, in order to understand the actual idea of dealers, the scene held a 'face to face high-end forum', Skyworth senior leaders and dealers representatives from all over the face to face exchanges, strategic support, E-commerce and other issues made a detailed answer to lift their worries.
President face to face high-end forum
Conference site with the 2017 season new experience area, showing some of Skyworth's key products this year, such as Wallpaper TV W9 / W8, called the price killer OLED TV Black Knight S8, 100-inch Canopy G9, etc., has attracted many dealers on-site The eyes.
Live product experience area
Skyworth Wallpaper TV has attracted a lot of attention
This year, the entire appliance industry is facing the current situation is very serious, in the face of market challenges, Skyworth put forward a new strategic new goal of new products. Skyworth deliberately organized a channel conference extraordinary, from the group president to the points The general manager of the company and a number of top leaders attended the meeting and gave their goals and measures. From this we can see that Skyworth's emphasis on Guangdong's strategy is a must-win for this regional market.
At the strategic conference, distributors from all over the world enthusiastically offered quotations to sign the cooperation. The atmosphere was quite warm and the atmosphere was soothing. I believe Skyworth's plowing strategy in Guangdong will be vigorously implemented in the next peak season, turning Guangdong into an unshakable headquarters of Skyworth.
