Double 11 popular data Secret | NO1 socket category actually TA

Double 11 in 2017 has now come to an end, the data released from the third party chart shows that in 2017 double the same day the whole network sales reached 253.97 billion yuan, an increase of 43.5%, of which net sales of home appliances up to 51.3 billion Yuan, accounting for 20.2% of the total network sales, up 42% from 2016; while the mobile consumer accounted for 92.2%, we can see that the enthusiasm of users to buy 3C products online appliances year after year, which also led to Power outlets such as sockets to enhance online trading volume.

Compared to fast disappear, mobile phones and other areas appear multiple brands competing e-commerce sales champion situation, this year's double 11 NO1 socket industry seems to have no suspense.I recently in the Bulls official Weibo found that this year double eleven , Bulls outlet has made the Lynx, Jingdong dual platform outlet total sales of the first, the total sales of the first result, which is the Bulls after last year, once again won the 'double crown' in the user attention higher USB socket Field, according to the bull battlefield data show that the bull magic cube USB socket single product sales across the board single-day break 72,000, won the whole network USB socket category single product sales crown.

The Bulls have been able to obtain NO1 for Double Jack socket sales for two consecutive years. This reflects the current emphasis on product quality and brand reputation of online purchased goods under the current trend of consumer upgrade. According to the latest e-commerce research report Shows that nearly 70% of users put quality considerations first, and nearly 50% of users are willing to pay 10% more for high-quality goods and services.Nowadays are trying hard to fade the price competition, gradually with the brand Business and service chain integration, to the quality of consumption, service consumption changes in the new format.Even if the outlet is such a breakdown of categories, is no exception, I found that this won the USB socket category sales of the first single Bulls Rubik's Cube USB socket, in fact, as early as last year already Lynx, Jingdong on the red product, in the design, this product uses a three-dimensional integrated structure, 3 USB port +3 standard jack configuration for home, office and travel Such as different use of the scene, while Bulls over the years set a good reputation in product quality, but also make users have a sense of trust for product quality.

In addition to the product itself solves the user's pain points, the author also learned from the Bulls, in this double 11 activities, the Bulls step on the potential of Lynx pre-sale, preheating, outbreak and other marketing rhythm to station promotion, station Public relations, external diversion, short video marketing, KOL (opinion leaders) and other communications to enhance the sense of participation of users, hoping to use a variety of younger marketing tools to change the user's inherent impressions of the Bulls socket .For example, in the double eleven, Short video content providers canned video, launched a series of "Kaka left", "folder brain plan" and a series of viral video, the entire network video playback volume up to 30 million times, rapid radiation coverage of young user groups, effectively promote the young consumer During the double eleven bulls digital products continued attention.

During double eleven, the Bulls socket is launched 'playing 6 is a cow, the bull is a cow USB socket' product interesting video, the video with real shot plus two yuan special effects, in an easy and fun fast paced way, profound reduction The work, entertainment and life of young people after 90. In addition, the Bulls Outlet also combined 'Microblogging funny list', 'I was shocked' at that time and other large V mainly to young users of the video to promote the spread of the media to expand In the younger user community.This video reinforces the communication between the Bulls and the younger groups and further deepens the consumer awareness of the Bulls brand rejuvenation.

The relevant person in charge of the Bulls socket said that Double 11 has now become a festival for all e-commerce and brand parties. With the rise of middle-class consumer groups, blind obedience and low prices have gradually become the main theme of e-commerce, and the "quality consumption" As always, the socket insists on user orientation, providing high quality and personalized products to meet the growing consumer demand for quality products. Meanwhile, it continues to implement the brand rejuvenation strategy and drives the brand consumption capability further.

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