When the art of collision technology - BOE 'screen' ecology unveiled

November 14, 2017 BOE Global Innovation Partners Conference was grandly held in Wuhan, Jiangcheng City, 'Art for the Public - BOE Draw Night' has become one of the most watched highlights in this year's IPC Conference. BOE Technology Group Chief Executive Officer Yao Xiangjun, Vice President of BOE Technology Group and Chief Operating Officer of Smart Retail Business Group Xiao Junfeng and General Manager of Digital Art Division Lv Jigang jointly announced 'BOE Drawscreen Ecology', China Contemporary art experts such as Leng Jun and Zhao Li, professors of the Central Academy of Fine Arts, as well as representatives from strategic partners from all over the country attended the gala as the guests of the conference.

Photo: Welcome Speech by Co-Chief Operating Officer of BOE Technology Group and Yao Xiangjun, CEO of Smart Systems Business Group

Art collision technology, screen night reproduction art classics

Paint screen night site set up digital art museum, home painting exhibition area and other product experience area, hanging in the experiencing area exquisite imitation works of art BOE screen, in the mortise and tenon structure of wooden 'picture frame', the show is from The United States Metropolitan Museum of Art, the Russian Hermitage, the National Museum of the Netherlands, the Central Academy of Fine Arts, the National Art Museum of China and many other art institutions cooperation painting.Whether it is thick canvas or ink elegant, BOE screen lossless gamma protection technology, The maximum degree of reduction of the original authentic color and texture.Beijing Oriental wisdom system business group general manager of Digital Arts Division Lujig Gang introduced: 'digital reproduction is the art of the most efficient way to enjoy and display, and BOE screen is the digital art Internet of Things, to pass Intelligent hardware, cloud platform, art content and other multi-dimensional art to create contemporary art appreciation and display solutions. '

Figure: attractive painting screen product display area

At present, the public has limited access to the art of fine arts because of the rare characteristics of the art, the public wants to see a unique art exhibition, especially the world-class classic works of art, often encounter.

The vitality of art lies in sharing.In the time when science and technology and the internet of things are increasingly developed, how to make use of science and technology to enable more people to have access to the art of fine arts is an issue that artists and enterprises are discussing.Large Chinese contemporary surrealist oil painter, Said: 'BOE screen as a carrier of digital art shows Despite its electronic products, but from the color, the perception of the art itself is highly similar, fully meet the needs of the public to appreciate, perhaps this is one of the best s solution. '

Zhao Li, a professor at the Central Academy of Fine Arts, focuses more and more on outstanding young artists. He said that in fact there are many outstanding young artists every year. However, in the case of complicated market information and a single channel of artistic output, Most of them can not get the ideal income and the opportunity to maintain their artistic life with difficulties. BOE screen ecology provides a platform for artists to showcase their products and make more excellent new artworks available to the general public It is a win-win situation for the general public and young artists.

Figure: BOE relevant person in charge with the Cold Army, Zhao Li and other famous artists to talk about 'how science makes art into life'

Products blend ecology, BOE screen open a new digital art era

BOE screen behind the high degree of art painting restore, relying on the BOE Group accumulated over the years under the strong technical strength and research and development capabilities.Whether it is close to the paper display optimization, or let the contrast and true color reproduction lossless gamma technology , Or the intelligent light perception technology that brings comfortable viewing experience according to the light adjustment backlight, requires a lot of accumulation and experience, so that every painting in the BOE painting screen can be completed in every stroke so that it can completely replace the conventional High-end works of art as a decoration, so that the content of the show more visualization.

With its innovative design concept, strong technical support and good user experience, BOE screen won the Gold Award of Display Technology Innovation at the IFA Berlin 2017, Innovative Product of CITE 2017 Application Prize, 2016-2017 Product Innovation Application Award, etc. In this year's Simultaneous Exhibition of Chinese Crafts and the Simultaneous Exhibition of Princess Qilu's Beauty in Qatar, the BOE draw screen is of high quality, making it Become the world's first digital art system solution.

BOE screen is certainly not just an excellent display terminal, behind the products, BOE has established a set of digital art display and appreciation platform, through cooperation with museums and artists, access to high-quality content library and constantly updated, and in the content library, users , Collectors and uploaders in four dimensions to build a screen-painting ecology, from the acquisition of art to appreciate, to collect, and even spread such an ecological loop so that art can walk into the public, into the life, at the same time, for the artist To display the work, access to the platform for the platform after the first batch of 6000+ works on the line critically acclaimed, so far has been BOE screen exclusive APP online millions of works of art, including the world masterpiece, classic Chinese painting, youth art Wait.

The appearance of BOE drawscreen ecology has firmly grasped the current mode of art dissemination under the current trend of digitization and Internet of Things, the speed of art spread through the Internet, the high-tech display of energy to art, and the ecosystem of art giving a steady flow of vitality. Then wait for a few seconds for a glimpse of the famous paintings by simply waiting for a few seconds. Simply open the BOE screen exclusive app and browse the works of art and pictures of famous artists and select your favorite works of art , A key push to the display terminal.Home has a miniature art museum, you can not go out to visit major art exhibitions, which in the past is unthinkable, but now it all benefits from the BOE draw screen ecological frame The bridge between art and the public.

Figure: BOE draw screen in the content library, users, collectors and uploaders four dimensions to build draw screen ecology

From Forbidden Palace to the public, draw screen ecology to create more scenes portable body art museum

BOE painting screen art promotion, many cases received a high degree of recognition.Especially the "China Craftsman" synchronous exhibition and Qatar Princess "Silk Road Beauty" synchronous exhibition, BOE draw screen world-renowned, became the world's first digital Art system solutions, but as General Secretary Xi Jinping pointed out, the work of art needs to come out from the Forbidden Palace and come to the masses.In this era of rapid development of science and technology, is it possible to use the power of science and technology to speed up the aesthetic standards of the general public Enhance the speed and make this process more convenient and efficient. The Internet of Things art eco-platform constructed by BOE drawing screen is just the answer that BOE makes to this question.

BOE screen through technical research and development capabilities to achieve consistent under different scenes under the extraordinary expression, so that screen can become people around the Museum of Art, to provide a new mode of appreciation of works of art.This new art appreciation mode not only serves the museum , Galleries, wineries and other traditional high-end art scene, and more into people's homes, kindergartens, training institutions, wedding photo studio and other life scenes in all aspects, to attract more ordinary people to understand the art, into art, from the subtle Cultivate the next generation know how to appreciate the arts.

Figure: BOE signed a strategic partnership

Behind the success of art promotion, BOE draw screen to create the world's most influential digital art ecosystem, while the establishment of the Digital Art Alliance, the establishment of digital art museums in key national schools, the dissemination of Chinese classical culture.In addition with the United States metropolis Museums, the Russian Hermitage, the Netherlands National Museum of Art, the China National Art Museum, the University of Chicago East Asian Art Research Center, Youth Art 100, Amy Lee Gallery, Platform China, Wen Qi Art and other arts institutions to establish a strategic cooperation.

Xiao Junfeng, chief operating officer of BOE, the vice president of BOE Group and chief operating officer of smart retail unit SBU, said BOE screens will also build BOE digital art experience museums in more than 20 cities in the future and create more art experience stores in public places , Promote and disseminate works of art and artists, and ultimately create a platform for young artists to realize more value through the digital art platform.

Figure: BOE smart retail business group COO Xiao Junfeng 2018 painted screen strategy planning

In recent years, with the abundance of material life, people from the simple pursuit of the material level to the spiritual level of the increasingly enjoyment, hoping to enrich the quality of life through a wealth of spiritual activities as a business sense of responsibility and sense of responsibility as a business, BOE will To promote art aesthetic education as its corporate social responsibility, to vigorously respond to the country's support for the development of digital art exhibition industry, to build an ecological platform integrating art exhibition, appreciation, dissemination and trading with the original concept of art digital ecology to promote digital art The development of the industry, science and technology will bring the arts into the tens of thousands of households, so that the light of science and technology and art into the public.

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