2017 '11 'shopping carnival has come to a close, whether it is Taobao or Jingdong, have set a record high volume of billions.
This year's paint industry sales charts, the morning sun paint, the Oriental Yuhong, the United States Tuoshi won the top 3. Top 20 also includes three trees, Nippon, Dulux, Bauhinia, Carpoly, blue dolphin And other famous brands.
According to statistics, morning sun paint sales to 26.5 million yuan this year to win, from 2015 to this year, Chen Yang water paint has been three consecutive years, no doubt became the winner in recent years, the electricity supplier. According to the Survey Report on Consumption of Chinese Lacquer in 2017 published by China Water Paint Research Institute, nearly 60% of the respondents said that in the " Home paint will tend to paint products.As people's material life is greatly enriched, the pursuit of quality of life continues to improve, environmental protection and safety of water-based paint become the best selling paint products business.
It is not difficult to see from the sales volume in recent years that water-borne coatings are becoming more and more popular, which shows that the trend of the market is gradually changing, which is hard for those who have not succeeded in converting oil to water.
Looking at the development of coatings business in recent years, the overall growth rate is more optimistic, but compared with other areas, it seems the existence of a slightly lower sense of home improvement, furniture, mattresses, wooden doors, custom home, flooring and other fields far Ultra-coating .There are data show that TATA wooden door 619 million, Sofia whole house custom 547 million, PINGO international home improvement 483 million, 440 million Nobel tiles, Aopu ceiling 316 million, Wrigley bathroom 310 million, most of the brands are more than last year 'Double eleven' results.
After knowing, the paint industry realized the value of e-commerce and began to start, the other industries have been whipping away .. In addition to the paint industry itself lag, most paint do not understand the great prospects of the field of electricity.In addition to Some major brands have been up, most of the paint companies, either have quit or not set foot in the field of electricity providers. Years down, escape, low-key low-key, long ago no longer seen high-profile electricity supplier to enter the scene. Most of the area is also failed to obtain sufficient profits, and ultimately often only get the brand promotion effect.
In fact, the paint electricity supplier model has some limitations in terms of sales, packaging, logistics, after-sales, etc. Because of the virtual nature of the network, consumers can not see the physical effect, coupled with its industrial consumer product attributes, once there The problem is likely to be tricky on the issue of return.
Many coatings industry explained that, after all, the coating is not FMCG, but also inconvenient logistics and distribution, 'double eleven' does not matter to the coating products, just take a form, over the field, revealing a face like.
Seemingly indifferent, in fact, full of helplessness, for the vast e-commerce market, who do not want to take a share of it? But in the e-commerce market, so far there is no broken billion paint brands.Some paint providers that the most fundamental reason There is no online traffic resources.Although even such as Nippon, Dulux such a big brand also failed to 'play', from 2011 to participate in 'double eleven' to sell products into the current selling refresh service, did not break the Flow of the extremely desire, and this is the paint industry needs deep thought.