Based on the local community and expanding overseas, it is an important development direction for Brilliance Auto in recent years. Under this strategy, Brilliance Auto is stepping up the market in countries along the Belt and Road.
On November 7, a delegation of Brilliance Auto's Iranian delegation started a five-day visit to the Brilliance Group in order to get a detailed and in-depth understanding of the actual situation of the Chinese automaker whose sales volume in Iran's auto market has been rapidly rising. Happening.
In fact, for the layout of the Iranian market, Brilliance has already started as early as September 2013. In May 2015, Brilliance Auto officially went offline in Iran and sold 38,800 units in 2016, an increase of 236.5% over the same period of last year. During the year, it rose to the second place in Iran's sales volume of Chinese brands.
In 2016, Brilliance Automotive's market share in passenger cars in Iran reached 2.5%, accounting for 22.9% of China's brand sales. In addition, Brilliance Automotive's annual production base in Iran's layout will reach 100,000 units in 2016 and is expected to accumulate in 2020 Achieve production of 300,000 Chinese cars.
The Iran PK Group visit to Brilliance, more concerned about Brilliance in the future strategic path of new energy sources such as Xing Brocade, vice president of Brilliance Automotive Holdings Ltd. In response to the above questions, said that in accordance with the current plan, all by 2020 Brilliance vehicles have pure electricity and hybrid technology solutions in the future, Brilliance Automotive will also continue to focus on product development, technology accumulation, the next few years for our domestic and Iranian market to provide more competitive products.
After China's auto industry experienced a joint venture with technology for the market, independent brand companies represented by Brilliance and Geely are looking for a 'going out' strategy of exporting their technology in overseas markets in order to gain market share in the region.
Not only is going out, Brilliance also hopes to 'go in', for the local market, the most advanced products and technologies and local consumption habits organically, in order to obtain local consumer recognition.
Currently, Brilliance Group already has sales networks in over 100 countries and regions and established overseas KT factories in 6 countries including Iran, Egypt, Russia, North Korea, Malaysia and the Philippines.
In the future long-term planning of Industry 4.0, Brilliance has carried out a large number of product preparations in electrification. At present, Brilliance not only possesses abundant products such as the Chinese H230 pure electric sedan, BMW X1 hybrid, 5 Series hybrid, and the Gennou 1E pure electric sedan New energy passenger car models, but also has garbage trucks, road sweeping cars, buses, commuter cars, tourist buses and many other new energy logistics and coach products.
In the future, these advanced new energy products will be introduced to Iran as the representative of the overseas markets, Brilliance's overseas market will also be further expanded, and Brilliance Group to achieve the 13th Five-Year period to enter the world top 500 ranks Important motivation and strong support.