The 9th Lynx double 11 total turnover of the final freeze at 168.2 billion yuan, once again set a record.
Tmall's handset category also surpassed the record with a solid position as the No. 1 platform in the mobile handset industry. Ultimately, double-11 T-Mobile sales rose 66% YoY, surpassing the industry's second place by 16% or more Industry MVP.
(Lynx double 11, President Zhao Ming glory made a special trip to Hangzhou supervise)
Since 2015, Glory has stationed a 'Front Forces' near Alibaba Xixi Park. This year, more than 11,110 elite staff from Glory Sales and Operations Team flew from Hangzhou, the headquarters of Glory Shenzhen, to Zhao Mingren, President of Glory Is personally come to supervise the battle.Double 11 the same day, glory 7X sold 570,000 units, won Android mobile phone sales champion.
(Lynx double 11 after winning, millet founder Lei Jun jumped to the table to express his comments)
Lynx double 11 ended an hour later, millet sun drying out on the microblogging report, 'millet Lynx flagship store to pay the amount of 2.464 billion broken historical records; mobile phone sales before the 10-meter exclusive 4 seats.' After winning the millet insider drying out Lei Jun, the founder who jumped onto the table, said in a lecture: "We are delighted with this best double 11 transcript in history."
Not only millet and glory, double 11 the same day, Apple, Huawei, Samsung, vivo, OPPO, Mito and other eight major brands are stationed Lynx headquarters, the establishment of war room.
(Double 11, Huawei set up war room in Tmall headquarters)
In the double-11 mobile phone deal TOP10 brand, Apple in just 1 hour over the previous year's day, all-day turnover up 100%; Huawei 13 minutes to break last year's turnover record, TOP10 brand growth rate ranked first In addition, vivo, Mito are also 1 hour later, breaking last year 's all day deal
(Double 11, Samsung set up war room in Lynx headquarters)
In the Lynx dual 11 day all-day mobile phone brand turnover amount list, Apple ranked first, followed by millet, glory, Huawei, vivo, OPPO, Meizu, Samsung, Mito, Nubian. Millet ranked first, followed by glory, Apple, Huawei, Meizu, vivo, OPPO, Newman, Mito, Samsung.
More than 3,000 yuan mobile phone sales rankings, iPhone exclusive four seats, respectively, iPhone 8 and 8Plus, iPhone7 and iPhone 6sPlus, domestic brands are Huawei Mate 10. The price of 2,000 yuan to 2999 yuan, domestic brands are outstanding, Millet 6 ranked first, followed by glory 9, iPhone 6, millet note 3 and vivo X9.
In the first half of this year, Lynx released the 'Ten Billion Supernova Program', which will incubate 10 'Supernova' mobile phone brands with an annual sales volume of 1 billion and the results will be fully displayed in Double 11. The number of mobile phone brands hit 8888 First, followed by SONY, peppers, an increase of over 200% over the same period.
From the trend of sales of Lynx dual-11 mobile phones, high-end mobile phones accounted for a higher proportion of consumer upgrades obviously, Lynx handset customers over 3200 yuan, an increase of 30% .Consumers are more concentrated in first-tier cities, from Shanghai, Beijing, Shenzhen , Guangzhou, Hangzhou, consumers contributed the most sales.
More interesting is that a good man to buy mobile phones in Lynx, Lynx double 11 mobile phone category 62% of sales contributed by men, not only to buy, but also to buy a girlfriend and family. 18-25-year-old consumers to buy mobile phones The highest proportion, and in all colors, black and gold phones the most popular.
Looking at the transaction of Lynx dual-11 handsets, not only Apple, millet, glory and other big names in the expansion, Mito, 8848 and other segments, personalized mobile phones are also rising.As Lynx in the new retail infrastructure improvements , Together with the cooperation of Lynx online and offline, is providing fertile soil for the healthy and rapid development of the mobile phone brand.
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