AWE2018 helps SMEs | Core Advantage Annotation Super Platform

Under the influence of the combination of consumption upgrade, channel change, international trade change and technology iteration upgrade, the market structure of home appliances and consumer electronics has undergone tremendous changes. How SMEs sounded the breakthrough horn, as in the past simply relying on ' Channel is king 'and other single methods have been unable to adapt to the need for multi-pronged approach.For many small and medium enterprises in the field of home appliances and consumer electronics, the global mainstream brands all settled, brought together more than 200 million professional audiences at home and abroad, including the mainstream channels Merchants, distributors and purchasers in various fields will hold 2018 China Household Electrical Appliances and Consumer Electronics Fair (AWE2018) in March next year.

Cross-cutting, integration of online and offline channel ecology

At present, the concept of 'new retail' has long been deeply rooted in the consumer electronics industry, the channel situation, in some ways, is no less than a subversive change in home appliances. "Home Appliances Online Shopping in 2017 Analysis Report" shows , In the first half of 2017, China B2C home appliance online shopping market reached 216 billion yuan, an increase of 16.9% .In the ice washed empty four major home appliances online average price increased significantly, the high-end online shopping market upgrade.All brands are especially vulnerable to change in the face of change SMEs, how to seek new growth in the context of channel changes has become the immediate problem.

AWE this super-platform every year through the brand focus on the show, truly brand to go out, so that customers come in, not only to meet the exhibitors exhibitors, but also facilitate the visit of channel operators and buyers.According to Understand, AWE2018 both exhibition size, professionalism will have more breakthroughs. AWE2018 exhibition scale will be more than 130,000 square meters, gathered nearly a thousand brands exhibiting.With AWE scale is getting bigger and bigger, attracting more and more The channel, buyers and other professional visitors come to view the show.

Channel for the role of China's home appliance and consumer electronics industry goes without saying. With the rapid development of Internet technology, the channel also ushered in the era of inclusive. Under the influence of the Internet, regardless of e-commerce platform, or traditional channel business has entered a new ecology. 'Targeted relative' online channels and offline channels organically combine to achieve a win-win situation of online ordering, offline experience, which has profound practical significance for the circulation reform of the industry

Home appliances and consumer electronics channels are showing the trend of integration of online and offline organic integration of the industry inside and outside the collaboration between industry formats between the industry.This trend has been demonstrated on the AWE2018, it is learned that the current mainstream e-commerce platform, the traditional large Chain, regional chain, agents and many other elite channels have been confirmed to participate in AWE2018, such as Jingdong Mall, Suning Tesco, Tmall City, Gome, Zhejiang City, Five Star, Owen Electric, Top 100 Electric, Jinan Ginza, Canton Department of electrical appliances, electrical appliances North, Golden Eagle appliances.

AWE2018 will also have from the real estate, building materials and other areas of the mainstream buyers.At the same time, in order to promote the real estate business and appliance enterprises both online and offline information exchange, transaction linkage, sharing and win-win, AWE2018 will also hold China real estate fine decoration Frontier Forum. From the Green, Xu Hui, contemporary, Minmetals, Jinke shares, Tung Lung Properties, and Chang estate, Metro Holdings, Agile, Wharf and other nearly a hundred top 100 real estate purchasing, cost, hardcover design leader, In addition to conducting ideological confrontations with home appliances and consumer electronics brands, AWE + 'Intelligence Advances', AWE + 'Precision Fuyou' and 'Shuangyou Strategies' will deepen the AWE platform's value from AWE to AWE +, and supply chain reform Produce will have a profound impact.These real estate, building materials from the field of home improvement buyers, small and beautiful SME B2B business will be greatly facilitated.

Global 200,000 + professional audience help industrial development

According to the person in charge of AWE, AWE2017 display area of ​​110,000 square meters, in the three days of the exhibition period, the site visitors reached 220,000, an increase of 22%, of which more than 8% of the overseas audience accounted for. About 2018 As of December 8, 2008, the AWE2018 opening in Shanghai will continue to maintain its overall rapid growth. It is estimated that there will be 200,000 + professional visitors from all over the world come to visit, negotiate and purchase.

AWE is not only proud of the number of other similar exhibitions in the country, but also attracts many professional visitors each year from the field of business management, technology and procurement, and many high-income, highly educated and high-spending high-quality people who are exhibiting Especially small and medium-sized exhibitors.Analysis of the audience information of AWE shows that there are 36.22% professional visitors in the management department, 34.24% in the sales department, 20.24% in the technical department, ; The rest are services, procurement and other sectors.

According to the person in charge of AWE introduction, AWE2018 through the accumulation of more than a dozen, there are about 450,000 domestic channel business data, this AWE2018 professional audience invite a good foundation .Exhibitors from around the world brands, distributors and buyers Representatives will gather to find cooperation opportunities to discuss the direction of development.According to many exhibitors to participate in the past SME feedback, AWE for the growth of enterprises is a great help in the AWE can have direct access to the industry's top resources, tight With the development of the industry context, to expand the sales of goods, etc. have given companies a tonic.

Among them, the AWE overseas audience is particularly strong, AWE2017 overseas visitors to the scene came from 62 countries and regions in six continents.In the more than 17600 overseas audiences, Asian audience accounted for 49.01%, Hong Kong, Macao and Taiwan viewers accounted for 28.71% European audience accounted for 11.09% .Annual AWE on the international brands will invite their partners around the world to visit, according to a rough observation of the site, only one Haier family has nearly 100 buses to take exclusive overseas invited audience.These other brands The international audiences coming here are just some of the opportunities that SMEs to participate in.

It is reported that, AWE has attracted from China, the United States, Germany, Japan, South Korea, India, Britain, Italy and other major global home appliance manufacturers distributors, suppliers, investors, consumers come together in this global arena. For the majority of channel operators, manufacturers and purchasers set up between the best exchange and communication platform, foreign trade turnover during the exhibition is the forefront of the industry show.In addition, AWE presents the content, not only got more than 500 domestic The mass media coverage, but also harvested German radio, Nihon Keizai Shimbun, Seoul Times, Financial Times, the Associated Press, Bloomberg and other nearly 20 countries and regions in more than 30 overseas mainstream media coverage.

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