Double eleven just over, the price war once fiery iPhone 8 quickly cooled down.
From the current Apple's official website and major mainstream e-commerce platform price point of view, the minimum with 64GB version of the iPhone 8 has been pre-holiday minimum 4,500 yuan rebounded to about 5,000 yuan.
iPhone 8 currently in Jingdong, Lynx Suning and other mainstream e-commerce platform prices have been warmer, are more than 5,000 yuan
Inventory is almost the same!
October 27, iPhone X start pre-sale, which is in this stalls, Apple iPhone 8 began stumble, all the way down trend.People on the iPhone X's enthusiasm for iPhone 8 was a chill, Apple third party Dealers, Jingdong e-commerce platforms and even cattle, the 'hoarding' of the iPhone 8 completely disappointed, began to inventory mode.
Such as Jingdong, Suning Tesco, Vipshop and other platforms are introduced substantial price cuts iPhone 8. Among them, Jingdong straight + back to the lowest hit Beijing 4566 yuan, while the Suning Tesco Lynx flagship store iPhone 8 is down To 4588 yuan, can be said to have dropped to freezing point.
iPhone mainframe just listed more than January January reached more than 1,000 yuan decline, which is very rare in the history of Apple, and so to force the price cuts naturally stimulated the previous users (after all, the price advantage than the iPhone 7) Change the demand, sales finally came up.
Of course, finished inventory, Apple no longer need to sell their own new low-cost iPhone phone, iPhone 6 price cuts the most fiercely before usher in the warmer.
iPhone 8 / 8P, iPhone X production adjustment
Judging from the Q3 data given by Canalys, the iPhone 8 / 8P shipped 11.8 million units since its launch on Sept. 13, with the iPhone 8 shipments at 5.4 million and the 8P at 6.3 million. Contrast iPhone 6S series first week of high sales (iPhone 6S series first week sales of 13 million).
Also worth mentioning is that in a single quarter, iPhone 8 Plus is the first Plus sales of more than 4.7-inch version of the model, the screen bigger, stronger camera iPhone 8 plus popularity than Apple expected, and enhance the most Obvious iPhone 8 can be said that Apple's worst generation of iPhone models.
Apple iPhone 8 and iPhone X
Of course, the highlight is the iPhone X. The phone has a popular full-screen design, which packs a bigger screen into a smaller body, resulting in a better visual experience and a more user-friendly grip In addition, iPhone X also joined Face Recognition (Face ID), AR and other features, the group ridicule 'former Liu Hai children' also let iPhone X has a high degree of natural identity, in contrast is undoubtedly more Can stimulate fruit replacement.Whether it is from the market demand or profit margins, the iPhone X are Apple's most push models.
Based on these market reactions and product conditions, Apple is actively adjusting the iPhone 8, iPhone 8 plus and iPhone X production of these three machines: the increase, the cut!
Cook Supply Chain Management Capability Reproduction
At present, from the industry chain news, due to lower than expected sales of iPhone 8, Apple will cut some of the iPhone 8 production line, and its orders by 50% to 60%, and additional iPhone 8 plus and iPhone X orders , And both additional orders are above 30%, strong demand for iPhone X production will increase 35% -45% quarter to deal with the upcoming Christmas season, New Year's Day New Year, the strong demand for the Spring Festival.
Apple iPhone X
Earlier, it was reported that Cook was a 'supply chain expert' and praised Cook for his' supply chain capability of Apple, saying that it could control Apple's inventory turnover within 6 days. From this timely response and adjust the Apple iPhone 8, iPhone 8 plus and iPhone X relationship between supply and demand point of view, can be said to be veritable.All relaxation, Apple and regain control of the market initiative.
However, despite the fact that Apple's small abacus plays very loudly, the market is still full of variables.With the close gap between domestic brands and Apple, Chinese users are also increasingly favored by domestic brands.
For example, Huawei launched this year more gimmick AI, full screen, dual camera in one phone - Huawei Mate 10, Mate 10 Pro, domestic brands of another pair of fried chicken - OPPO, vivo also follow up Full screen, and has been more Chinese young users love the beautiful shape and beauty features, in addition, Jin Li, millet, glory of these lower-level positioning of the mid-tier brands also have their own star models, for consumers, The choice is quite small, it will inevitably be divided into the new iPhone three brothers in the high-end mobile phone market share.
On the other hand, as a new generation of iPhone, iPhone X big stride innovation also implied hidden.As the weather turns cold, has always been 'delicate' iPhone can not be guaranteed without problems, such as recently exposed its In sub-zero severe weather there will be automatic shutdown, the phone stops working situation, iPhone X OLED screen used has also been exposed there are green lines, burn screen, etc. Therefore, Apple this year despite having three main models, but Want to dominate the high-end market again long way to go.
