In the entire electric car market, such as intelligent, technology, fashion as a selling point of the product, Ben consistent, committed to serving consumers.
For the electric car industry, 2017 can be described as 'Aspect', 'Opera' full.
Since the beginning of the year after another electric vehicle plant closure began, the electric car industry has entered a rapid reshuffle period.
By environmental protection, forced by product profits, hurried among the price war has been out of the competitive arena.
End product market competition more appalling, more sophisticated market differentiation, terminal competition, shouting is the price, ignoring the brand.
In the electric car industry, there is such a brand that has focused on the female consumer market for over a decade, and has consistently promoted itself as a selling point in the entire electric car market with its commitment to providing consumers with services that are smarter, more tech-savvy.
Ben with the details of the interpretation of quality
The comfort level of an electric car depends on many factors, such as the proportion of the whole car, the damping, the softness of the cushion, etc. Ben always firmly believes in the concept of 'character = product and product = future' 'Product' as the first, to do high-quality products, natural products in the areas of excellence, let off any details, and strive to achieve the perfect ride experience.
The cushion of all the models in Ben ran through 70,000 vibration tests to ensure the comfort of bicyclists. The power of Ben electric car was the safest select.
In the process of escalating market demand, Ben focuses on the product itself, accelerating innovation and change, eliminating the old models, updating new models, and always in line with the accurate market demand, so that consumers continue to see new products, new technologies and new positioning.
Ben focused on creating a female electric car brand
Electric car industry has become more and more difficult to become an indisputable fact that not only to solve the raw material prices, rising labor costs and a series of issues ... In the terminal market, consumers are increasingly critical of the eyes, how the fierce market The competition stands out from the competition, which requires your products must have a selling point. Since its inception, the original intention of Ben's development is to focus on the female consumer market, through the means of market segments, into the female consumer groups and enhance product competitiveness .
Studies have shown that women are born with a strong aesthetic talent and aesthetic psychology.They are more likely to be attracted by the appearance of things than men.It is not difficult to find that the overall design of Ben's electric car is small and exquisite and fresh and the vehicle lines are also quite soft as water, Body plastic parts of the gloss is also very high, in line with the aesthetic psychology of the female audience.
Today, the electric car industry focus on vertical segments is the trend of the times, because of a field of expertise, Ben better control of risk and reduce business costs and enhance the core competitiveness of the product. Ben will continue to create suitable for women Consumer products, the product more humane, fashion, fit the aesthetic of female consumers.
As a green travel products, the future of the electric car market still has great potential for development, although the market power will no longer be as before as enough, but the future of electric vehicles is bound to be divided into the direction of the future development of the situation Depends on the specific performance of each product.
As a pioneer of Chinese women's electric vehicles, Ben insists on the use of high-performance product technology, commitment to high-quality products in the face of transformation of the electric car industry, Ben's charismatic electric car to stick not only to run the car industry The development of the road, it will be the future direction of the industry toward detailed division of the guide.
