On November 14, Hisense Electric Co., Ltd., a publicly traded company of Hisense Group, and Toshiba Corporation jointly announced in Tokyo that a 95% formal transfer of ownership of Toshiba Visual Solutions Corporation (TVS) was made to Hisense. Upon completion of the transfer, Hisense Electric will enjoy a package business of Toshiba's TV products, brands and operation services, as well as Toshiba Television's 40-year global brand license, which is tentatively scheduled for 12.9 billion yen and is expected to be completed by the end of February 18.
Toshiba, Toshiba, a new era of Toshiba !, Many Chinese are still familiar with this. Toshiba has 142 years of history in the field of display technology led Japan and the world trend of science and technology, the global science and technology brand value ranking in the forefront. , Toshiba TV sales still ranked first in the Japanese market (IHS).
TVS company's main Toshiba TV and various peripheral products (including commercial displays and advertising displays), and in Japan have excellent R & D team, in the television quality, chips, audio, etc. has accumulated a profound technical knowledge. Hisense TV share For the 13th consecutive year, the market in China ranks the first in the United States and Europe, with rapid growth in the United States and Europe. In recent years, it ranks first in the market in South Africa and Australia. In 2015 and 2016, it ranked the third in the world. At the same time, Hisense TV's Internet operation As the strategic deployment to accelerate the global market layout: Hisense hosted Sharp's North American TV business in 2015, and continuously sponsored the world's top sports events such as the 2016 European Cup and the 2018 World Cup. international tactics.
At the ceremony, Liu Hongxin, president of Hisense Group and chairman of Hisense Electric, said: After the acquisition, Hisense will integrate its R & D, supply chain and global channel resources to speed up the market and speed up its internationalization.
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