- 2017 30 million microwave oven off the assembly line and cumulative global sales exceeded 300 million units held
Annual 30 million microwave oven products off the assembly line, the global total of 300 million units! November 2, 2017 at 2:00 pm, the United States Department of Kitchen Appliances in Guangdong Shunde Marlon Microwave Industrial Park, held the 2017 30 million microwave oven Off-line ceremony cum Midea microwave oven global total sales exceeded 300 million units celebration.
From 2000, the first microwave oven off the assembly line to today's cumulative 300 million consumer families worldwide, the United States with 18 years microwave oven set up its position in the microwave industry, but also cast a microwave oven industry in the history of a brilliant.
This is undoubtedly a memorable moment, the United States all the kitchen appliances all the members of the CMC scene to witness the history of the United States and even the history of the development of the world's microwave oven industry has a historic moment in the history of microwave ovens.
Ou Junhui, general manager of Microwave Appliance Company, a division of Midea Kitchen Appliances Division, said Midea has experienced a lot of microwave ovens from startup to development and industry leader. "For more than a decade, with a firm industry spirit and a customer-oriented culture, Today's achievements have been achieved through continuous strategic upgrading and perseverance, and the development of Midea's microwave oven industry brings together the efforts of thousands of employees, suppliers, distributors and partners. "Of course, such outstanding results The acquisition, but also inseparable from the United States in recent years, microwave ovens to adapt to the transformation and upgrading of domestic consumption, promote national intelligence to create 2025 strategy, which in product development and technological innovation efforts.
In recent years, with 80, 90 after the group has gradually become the main force of consumption and the rise of the middle class caused by consumption escalation, kitchen appliances consumption has also begun to high-end, packaged, personalized direction.In specific to the microwave level, people are right Microwave oven requirements have not only satisfied with the heating of food, perfect interactive experience, personalized scene service, convenient food cooking, consumers increasingly become the focus of the purchase of microwave ovens.
In view of this trend of development, Midea microwave oven to understand the needs of users as the direction, with technological innovation as the core motivation in the promotion of high-end products made many breakthroughs, especially the United States 'Stevioside' series of products launched, opened the United States microwave oven Become a leader in the industry.
The picture shows the United States steamed cubic microwave X7-321D
Steamed Cube is a high-end product line from Midea microwave oven introduced in 2012. It brings together the most advanced technologies in the microwave oven industry and not only leads the trend of the industry but also gives more cooking forms to the microwave products. Of intelligent frequency steamed cubic microwave X7-321D, for example, this product uses the fourth generation of intelligent frequency conversion technology, integration of high temperature steam degreasing 300 ℃ and 250 ℃ stone kiln barbecue advanced technology, has been continuously optimized user research operating logic As well as the menu settings to give consumers a more humane, more intimate experience, but also for the industry set a new benchmark for technology with outstanding design and leading technology, this product won the 2017 German Red Dot Award (Product Design 2017) and was awarded the 'Product Innovation of the Year' award at the 13th China Household Electrical Appliances Innovation 2017 Promotion.
The cumulative global sales of 300 million units, this figure is sufficient to prove that in the innovative conditions to meet consumer demand, the United States and microwave oven has been widely recognized by the market, access to millions of households around the world. 'From 2000 into the microwave industry in the United States to Today, we have accumulated 300 million units from 0 in 18 years. Next, Midea Microwave will sprint 300 million units in six years. "Zhu Fengtao, general manager of Midea Group's Kitchen Appliance Division, said .
Such emboldened from the United States kitchen powerful brand strength and strength of the product.On the day before the celebration, the US kitchen again selected 2018 CCTV national brand TOP brand, on behalf of China's outstanding home appliance business, work together with state media platform; in this year's On the 14th of September, Midea Microwave was successfully selected as one of China's smart manufacturing pilot projects in 2017. In the future, Midea Microwave will stand on the new starting point of 300 million sets to open a new journey!
