Double eleven smoke dispersed, all appliances brands have surrendered a beautiful record, TCL air conditioners in the same eleven during the same fast news in the double eleven morning, TCL air conditioners 10 minutes sales break 50 million yuan, double eleven Sales were 100 times the average daily sales in October, an increase of 32%, while its high frequency energy conversion efficiency has always been advocated, has also been recognized by consumers, of which over 40% of the TCL air-conditioning users choose the high frequency conversion Energy-efficient air conditioning; Liu Liu Shun series of products is more than 10,000 sets of sales.
The development of China's home appliance market has entered into a new normal and escalating consumer spending. Product innovation, quality upgrades and shopping experience are the key factors in the competition of home appliance brands. In this double 11, prices are no longer the only means of competition, and all appliance manufacturers upgrade their products The war flames to the line, smart home appliances brand competition is the key words, high-end inverter air conditioner plate is a hot word.
TCL understands the needs of users. At the fierce competition mark, it successfully breaks through and lands on the beach. The joint high-quality spokesperson continuously builds high-quality boutique contents. Combining the brand, the spokesperson, the online platform and the products in the marketing, User reputation or the actual sales of the conversion, all on a new level.
TCL this year, double eleven stormed 'pick T Festival' theme, the marketing operation will be run through the online and offline. Among them, the star with a significant effect of stocking, TCL brand to enjoy the official horse Tianyu Jingdong shopping circle drying list, direct drive nearly 650 million sales. So, TCL special build 'Ma Tianyu food lying' live is a record 45.63 million total viewing volume and 36.87 million interactive amazing amount of performance.According to the official battlefield data shows that # does not meet the love of T # topic reading volume has reached 130 million TCL through a series of integrated marketing activities, passing quality of life attitude, achieved the brand exposure, reputation, sales force of the three major enhancements. TCL air conditioning frequently appeared in the live broadcast, angry brush wave of goodwill for the double eleven gather waves Popularity, but also enhance the visibility of TCL air-conditioning in the eyes of young consumers.
In response, TCL Air Conditioner integrates innovations, high-end and smart elements into its products to enhance the user experience to cater to the needs of the consumer market while TCL air conditioners are solidly based on products. In the past two years, TCL air- Launched one after another including F1, 66 and other best-selling models, but also open up the road to differentiated products, released including music air conditioners, the elderly air-conditioning, security air conditioners and other products. TCL air conditioning in April to start 'air conditioning +' strategy is based on industry products Structure upgrade and consumption upgrade. It is devoted to meeting the individual needs of air conditioning products of different ages and habits through smart +, function +, scene +, audience +, etc., with the user experience as the center. TCL Air Conditioner released King of Safety, King of Health, Hey King, Dehumidifier Wang, wifi to enhance the past, a single product intelligence to intelligent products, application scenarios upgrade, rooted in user needs, continuing to promote product upgrades, strong sound in the empty net market. King, kitchen air conditioners and other six new products, with intelligent, energy efficient, environmentally friendly and comfortable, high-end technology design, giving users more practical premium.
In July this year, TCL air-conditioning 'freeze section', clearly put forward the goal of upgrading the product structure, 2018 cold year -2020 cold year, TCL air-conditioning by frequency conversion energy efficiency advocate gradually, popularization, leader step by step. Double eleven into a test TCL air conditioner product structure upgrade an iconic event, from the data point of view, TCL air conditioner in the product structure upgrade is getting better and yours.
