In 2017 the first second in the war 11 opener, Oaks air conditioning orders equivalent to the evacuation of a 3000 ㎡ warehouse; art has not had time to create posters, sales have been properly broken billion; 58 minutes turnover of 358 million yuan , And finally 800 million yuan of the entire network sales ranked this double 11 air conditioning list forefront and successfully defends the Ningbo area brand double eleven sales champion; at the same time, Zhejiang Zhang order 9 hours after the Oaks team Deliver to home and install is complete, refresh 'Oaks speed' again.
As early as October 27, the theme of "First on the Times", we saw that Oaks took 15 months to bring a large-scale intelligent factory into production and the delivery time will be shortened by 30%. For 12 consecutive hours , To complete four large-scale activities; 2017 cold domestic sales Oaks increased by 85%, exceeding the industry 25%, breaking the air-conditioning industry for many years the pattern of solid and double 11 sales of speed and height further enrich the 'Oaks phenomenon' in the competition The field of intense e-commerce to continue to consolidate the status of the actual sales data to fully highlight the spirit of the Internet and innovation forces, brand and user interaction between significantly enhance the user experience, for the brand to accumulate rich data.High-end e-commerce platform catwalks double 11 sales report pointed out that 25 to 30-year-old users to occupy the largest share of China's high-end consumer main force. Oaks air-conditioning to performance, design, experience to win users, the depth of penetration of the pursuit of quality life young people.
The data released from Oaks Air Conditioning show that the classic scroll appearance captured the public Allure series and the rapid cooling system known as the Golden Fair became the best Double CP this year; a total of more than 10 million Austrian participation in pre-sale Austrian powder, Oaks The average brand for each Austrian powder save 150 yuan; a Mr. Lee from Guangdong, a one-time purchase of 15 air conditioners, become the day the most ground-breaking Austrian powder; female users account for 68% of the share, more than 50% Austrian powder choice Inverter air conditioner, Oaks energy efficiency accounted for 53% of sales.
A group of sales data for us to depict a vivid Austrian pink portrait: Night owl, 90, the beautiful girl, decorate the home, desperately Shirakawa and so on.
Through the basic subsistence needs of subsistence, the demand for self-service centered on identity and respect has become a major consumer trend driven by the demand for services represented by security and entertainment. Driven by technological advancements (including the Internet, artificial intelligence, Digital supply chain, etc.), the industry level launched an industrial upgrade.Oxis represented by the appliance business, with a keen sense of smell to seize the market opportunities, through continuous improvement of product quality, rapid change of product system, the trend of culture into industrial products, products And users, brands and users to achieve zero-distance communication.Data, is the most obvious and most direct description.
Double 11 carnival is the climax after another of the drama, behind the scenes of the major brands in the brand strength, execution, product strength, marketing power and more real shots are more attractive .On the eve of the double 11, Oaks air conditioning joint Pai Pai Collar guest, super laboratory, for Chi new products in simulated volcanic eruptions, minus 52 ℃ cold and cold environment for real machine measured get Oaks chief product art officer, cellist, after 00 generation goddess Ouyang Nana Chi-month series show extraordinary strength, passed the test of the layers of professional evaluation personnel, strength and value both to win high marks.
Currently, Oaks air conditioner sales growth, the proportion of electricity to discuss the proportion of high energy efficiency, turnover, praise rate, fan growth index rose to the top two indicators of the industry. Oaks air conditioning thinking through the Internet not only built its own advantages, to find Consumer insight, more importantly, to promote full-channel restructuring.Double 11 online war ended, emphasizing dual-core drive strategy Oaks air conditioners, in December in the form of brand day will set off a new round of online shopping boom.
