With the progress of the times, people gradually mature the concept of coatings, consumer awareness of consumption is also rising, in the decoration, the demand for diatom mud began to change from practical to practical and personalized coexistence.However, diatoms The prevalence of plagiarism in the mud industry exposes the industry as a whole lack of design capacity, the lack of innovation fundamental issues.
Innovation should not be a bottleneck
Diatom mud repeated plagiarism on the market, imitation phenomenon, the proliferation of cottage to insist on the original business was hurt.Homogenization derived from a series of problems can not be ignored.
So far, the real estate market in the future will not explode or explode, the vacancy rate will be high, and the decoration period will be longer, so the diatom mud market will have more vicious homogeneity competition in the short term, and most enterprises rely on diatom mud enterprises Equipment, plant, size and other hard power as the core competitiveness of enterprises with weaker strength may face bankruptcy and insolvency. Therefore, the only reformers, the only innovators strong, only the reform and innovation win.
Intellectual property can guarantee the uniqueness and legality of product competition.Protection of intellectual property rights and branding, culture, marketing, etc. can form a powerful soft power that will not go bankrupt and provide a solid backing for enterprises of diatom mud. Continuous development, the market more and more challenges, in the face of this situation, diatom enterprises only continue to innovate in order to gain a firm foothold in the market. Innovation can not be a bottleneck, but should become a driving force, This issue is worth diatom mud enterprises active thinking and tireless efforts.
Enterprises need to protect their own rights
As the industry for plagiarism is not clear enough boundaries, the corresponding legal norms are not perfect, therefore, diatom mud enterprises on the one hand need to be self-discipline, on the other hand need to step up maintenance efforts to safeguard the rights and interests of enterprises.
First of all, companies should be strict with their own law, to reject plagiarism 'In addition to copying can give businesses access to short-term interests, but not conducive to the long-term development of enterprises. Diatom mud enterprises only strict law has refused to plagiarism in order to become industrious silicon Algae mud brand, to dominate.
Second, companies need to use appropriate means to safeguard their own rights and interests. Now the industry's legal norms are not perfect, there are loopholes available.Therefore, companies can not rely on legal norms to restrict the plagiarism of the situation, companies should take the initiative on the original Product registration, patent applications, etc., to protect their own interests.
Finally, companies can make good use of word of mouth to help the development.Window refers to the evaluation of consumers on the business, is the brand awareness of consumers after contact with the brand.Cognitive brand is only for the brand, so word of mouth can not be Plagiarism.