For the first time in 2009, Singles' Day double 11 activities in the formal appearance in people's lives .9 years, double eleven unabated, has become the default shopping carnival .From the first 27 Brand, to participate in major brands, the industry focused on the clothing, home textiles and footwear expanded to paint, home, food, home appliances, digital and other industries out attack, from Ali exclusive market to Jingdong, Dangdang and other major e-commerce platform with Promotions, Double XI become the annual creation festival.
Lynx double eleven turnover 3 minutes to break 10 billion
At 0:00 on the 11th, 'double eleven' global carnival officially entered its ninth year.Alibaba Group disclosed data that only took 3 minutes 1 second, Alibaba platform, the transaction volume exceeded 10 billion yuan, Among them, the wireless transaction volume accounted for more than 90%, and reached the transaction amount in 6 minutes and 58 seconds in 2016. As 2:15:50, 2017 Lynx double-11 turnover exceeded 80 billion!
At 11:09 am on November 11, 2017 Lynx double 11 global carnival turnover of over 100 billion yuan last year, Lynx double 11 transaction volume of more than 100 billion with 18 hours 55 minutes and 36 seconds at this rate, Last year's turnover of 120.7 billion transactions should soon be exceeded.
Unlimited transactions accounted for more than 90%
It is worth noting that this year's wireless transaction volume accounted for more than 90%, last year this share has reached more than 85% .A related personage said that the mobile terminal has become the mainstream of online shopping consumption, providing the necessary for the development of new retail formats Support.Payment peak appeared at 0:52:22 on the 11th, reaching 256,000 per second, an increase of 1.1 times over the previous year, refreshing the global record database processing peak reached 42 million times per second.
Diatom mud gradually settled in e-commerce platform
With the rapid development and expansion of e-commerce, three e-commerce platforms such as Tmall, Jingdong and Suning Tesco began to be settled successively with diatom mud brands. This explosive growth in sales has made diatom mud enterprises look To the surprise of network marketing, aware of the great power of e-commerce, so the development of online sales is the only way to diatom mud industry.
As the diatom mud industry belongs to the traditional industries, many diatom mud enterprises in the electricity supplier transformation often think that online and offline in the price, delivery is a conflict, especially the low line, seriously affecting the offline sales In fact, on the online and offline, diatom mud companies need to break the inherent thinking, co - ordinate online and offline, with a 'win - win' thinking to promote diatom mud electricity supplier transformation and development.
Traditional diatom mud enterprises to play electricity supplier, do not blindly follow, find the right entry point is the key to winning the victory of the revolution in this industry is the so-called plan and then move, knowing and worthy of Today's traditional diatom mud Enterprises to enter the electricity business is still more of a test of water, the specific business strategy of e-commerce has not been clarified. So it seems that experience so many frustrations do not fold, take the more detours strange .Only clear their own positioning , Focusing on the actual needs of consumers, training their own internal strength, to walk in the future, rather than looking beautiful.
In general, in the tide of development, the development of electricity suppliers in diatom mud enterprises must have a clear direction of development. Only by changing the inherent thinking can we truly stand on the electricity supplier business and gain development.
Who is the next dark mud industry mud
On November 4, the Standing Committee of the National People's Congress voted to pass the newly revised Anti-Unfair Competition Law to punish false propaganda and there will be a law to follow. According to Qiu Baochang, president of the E-Commerce Research Association of Beijing Law Society, this regulation can effectively help consumers Understand the real sales situation and user evaluation of purchased products, and more regulate the online shopping.At the same time, the subject of punishment is not limited to false promotion of individual business, but also operators, that is, e-commerce or proprietary platform.
This regulation was officially released on the 11th of October, which can play a warning role to major businesses and platforms, and can effectively avoid the false propaganda phenomenon of diatom mud enterprises. In the circumstance of avoiding the false propaganda phenomenon, Mud enterprise can hold high sales in the double eleven activities gratifying results worth watching.
Who will be the next dark horse mud industry, we will wait and see!