In the context of accelerating supply-side structural reforms, the manufacturing market environment in China has undergone unprecedented changes, and the transformation and upgrading have become the consensus of traditional diatom enterprises seeking sustainable development.However, with increasingly fierce competition in channels, traditional diatom mud enterprises Many bottlenecks that exist in itself cause the development of the current industry dilemma.
How to transform and upgrade, in the author's opinion, in the era of serious homogenization of the product to break the trend, it is necessary to switch from the quick money thinking to brand thinking.
In the past, branding was 'luxury' for the traditional diatom mud industry, and businesses were even more likely to find ways to market diatom mud than to spend money on brands they did not value, but in a competitive market In the stand out, have their own unique degree of recognition and influence of the brand is crucial.
At present, the traditional Chinese diatom mud industry brand awareness is generally weak, but also the lack of the ability to operate the brand.It is certain that to build the brand, companies should first find their own brand positioning, the implementation of competitive differentiation strategy, which requires enterprises to have the industry market Full understanding and unique understanding.
Of course, marketing is only a means, the core of the brand is still the product.Good brand needs a good product to do the support, to achieve sustainable development of enterprises, we must make the product quality is good.Only improve product added value and product quality , In order to improve brand influence.
So, what kind of product is a good product? At present, the product-driven development model that is considered from within the enterprise development model has ended, the consumer era has come.
In the past, traditional diatom enterprises generally did not have accurate market information, no customer-oriented feedback channels, no market research, production and supply systems, long period of capital investment and high risk. Time bomb, a fatal move may at any time.
Whether brand positioning, product manufacturing or after-sales service, consumers should be the starting point for their strategic thinking, from the perspective of consumers to think about the problem, to meet the needs of consumers, consumers pay attention to consumers will pay for it.
Therefore, on the basis of doing a good job of products, diatom mud enterprises should also be in-depth market, keep abreast of market trends, product innovation to meet the changing needs of the market. Traditional diatom mud industry is the tone of the transformation and upgrading, but the transformation of the old The mode of production and management is not easy, which requires enterprises to have the courage and courage to break.