Despite Amazon's dominance in the global cloud computing services market, Amazon Web services; AWS, which created up to $4.6 billion in revenue in the latest quarter and maintained a leading edge through continuous rollout of new features and products, is not unassailable, thanks to the self-service nature of the AWS Platform and its retail business, which relies on software services, Microsoft, Google believes that these will be Amazon's weaknesses, and recently locked the doors of the full attack, in an attempt to break the Amazon landscape alone situation. Amazon's AWS executive Andy Jassy points out that AWS's business is several times that of the other 14, and that the second-largest sales of Microsoft's infrastructure services are less than 5 per 1 of Amazon, while the third-highest google, despite the world's second-largest market capitalisation, But cloud service revenue is only 15 of Amazon's 1. But for both Microsoft and Google, the self-help nature of the Amazon's AWS Platform, and its retail business still reliant on software services, may be Amazon's Achilles ' heel. Recently, Microsoft Azure has won many customers, including Bank of America, Chevron, and so on, mainly by virtue of Microsoft's business development capabilities, as well as providing more yuan options. Microsoft CEO Satya Nadella believes that Microsoft has caught up in the cloud technology field, and a few years ago Microsoft's situation was really worrying when Microsoft, in order to catch up with competitors, conduct a business team reshuffle, adjust to research labs and management consulting company, customers can work with Microsoft's business team, To help promote its app on Azure, Microsoft helps customers create additional revenue through some inherently internal software. At present, Microsoft's business team contains 3,000 specialized software engineers, who can directly assist customers to create apps on the phone, or to assist customers on site, Microsoft is not only sent to the client to do briefings, as long as the client signed cooperation, Microsoft engineers will be able to reach the client to provide assistance the next day. Chevron Information chief Bill Braun points out that Microsoft's machine learning software is impressive, by which the software can help customers analyze various data, such as mastering the effects of temperature changes and vibrations on drilling tools, or detecting equipment failures in advance. Microsoft also uses a hybrid real-world device, HoloLens, to launch a service with cloud software that allows customers to see software technicians installing devices around the globe. In addition, Microsoft maintains partnerships with many customers in Windows and office, and uses these relationships to expand its cloud business, such as the Candy maker Mars, which chooses to collaborate with Microsoft in the hope of deeper cooperation with existing partners. Google also sees the value of the business team for the cloud business, Google not only to find VMware co-founder Diane Greene to operate the cloud business, but also set up a cloud business team, recently Google and Salesforce to establish a cooperative relationship, hoping to draw on the strength of the Salesforce cloud supplier expansion business. Recently Google and Microsoft have also coincidentally attacked Amazon's other weakness, because Amazon's retail business, in fact, with many potential cloud customers in a competitive relationship, including Wal-Mart (Walmart) and Flipkart and other companies, do not want to give their own payment system to competitors, Flipkart decided to sign a deal with Microsoft in February, and Wal-Mart asked its suppliers not to use the AWS platform.
