China Textile City is located in Shaoxing, Zhejiang. Since the establishment of the market, the market area has been expanded to 3.9 million square meters with over 26,000 operating rooms, more than 40,000 varieties, more than 29,000 operating households, Habitat) outside the buyers nearly 5,500 people, is currently the world's largest and most diversified textile distribution center. Textile and professional market is the traditional industries in Shaoxing Keqiao District, the world every year a quarter of the fabric in this transaction , With nearly half of the country's textile industry to establish sales and marketing relations, firmly occupy the leading position in the domestic industry.
On October 15, 2016, the Keqiao Fashion Week 2016 with the theme of "new fashion and new highland" officially kicked off. At the kick-off ceremony of the fashion week, entrusted by the government of Keqiao District in Shaoxing, CPC, Federation, Keqiao District, China Textile City Construction and Management Committee under the guidance of the Hangzhou Digital Technology Co., Ltd. completed the preparation of the "China? Keqiao Fashion Index" was officially released, so far, Keqiao fashion textile industry into a new stage.
As the first textile fashion index in China, the "China · Keqiao Fashion Index" reflects the achievements made in the transformation and upgrading policies more comprehensively from the perspectives of input and output in the fashion industry and the production and sales structure, and promotes the transformation and upgrading Goal, for the textile industry in the field of fashion set a barometer and barometer.Currently, Keqiao index has covered all aspects of textile R & D, production, marketing, sales and promotion of all aspects of the industrial chain, and establish a map of the national and global textile and textile industry development status quo A three-dimensional, multi-dimensional, comprehensive index system.
The "China · Keqiao Fashion Index" is a soft indicator. Apart from fashion elements, it also covers many elements such as research and development and branding. It integrates many aspects such as cultural creativity, technological innovation and internet big data. It has far-reaching prospects for development. For China Textile City, whether it is the current trading center or the future goal of becoming a fashion branch in China, it is of great significance.
At present, Keqiao textile industry is in the critical period of transformation and upgrading. The holding of Keqiao Fashion Week 2016 will make Keqiao more fashionable and the fashion pattern clearer. Of Keqiao local enterprises, industrial clusters have mushroomed continue to emerge and promote the development of urban economy and fashion industry, Keqiao in the fashion industry and the industry's right to speak, is on the rise.
Basic articles: China · Keqiao fashion index overview "China · Keqiao Fashion Index" is to follow the scientific principles of modern statistical indices, index preparation methods and comprehensive evaluation theory, combined with the current situation of Keqiao textile fashion development, based on the Keqiao fashion index-related indicators of a reasonable choice based on the scientific determination of categories Weight, design, including Keqiao fashion index system, data acquisition system, index calculation model, index preparation process, organizational structure and staffing and other content development index.
Keqiao fashion index each kind of weight proportion
The "China • Keqiao Fashion Index" includes four major parts: Fashion Index, Fashion Activity Index, Fashion Promotion Index and Fashion Evaluation Index, taking the fourth quarter of 2015 as the base period of the index. Among them, the fashion index, the fashion activity The index and fashion promotion index are released quarterly and the fashion evaluation index is released in half a year. In the third quarter of 2017, the Keqiao Fashion Index closed at 137.03 points, up by 12.52% month on month and up by 9.85% on a year-on-year basis.
China · Keqiao fashion index trend
(A) fashion creative index extended gains
Fashion creative index each category weight ratio
Fashionable fashion index by the number of fashion design, the number of new flowers introduced, the number of creative products deal and the number of creative industries to obtain a comprehensive weighted average, people intuitively understand the status quo of creative enterprises Keqiao. Keqiao fashion creative industries with High creativeness, high market control, high value-added features, a new industry format that can lead consumer trends, and an important breakthrough in the three pioneering ventures of China Textile City, accompanied by the blueprint of the top-level design and fashion creative industries. Quarterly Keqiao Fashion Index continued the trend of the second quarter is still rising, the third quarter Keqiao Fashion Index was 129.1 points, up about 6.45% in the second quarter, affecting the overall Keqiao Fashion Index rose 2.38 percentage points. Compared with the third quarter of 2016, it increased by 11.83% or 10.09% from the same period of last year.
Fashion creative index trend
Fashion design talent index smooth operation
In recent years, Keqiao held all kinds of fairs and fashion shows, which attracted a large number of independent designers at home and abroad, while continuing to train and promote local designers, more and more designers to join and hatch, making Keqiao fashion more atmosphere In the third quarter of 2017. The fashion design talent index for the third quarter of 2017 was 114.74 points, up by about 1.4% from the third quarter of 2016. Compared with the third quarter of 2016, the fashion design talent index increased by 10.87% over the same period last year.
Fashion design talent index trend
In the third quarter of 2017, the number of fashion design practitioners in Keqiao District was 3,549, with an index value of 114.74 points, up 1.58 percentage points from the second quarter of 2017. In July 2017, the second Fabrics China cutting-edge designer fashion design competition And 2017 August, 2017 Keqiao Fashion Week · FabricsChina cutting-edge designers and Keqiao fabric business matchmaking have attracted many cutting-edge designers come to participate in. China Textile City Creative Industry Base, F5 Creative Park and other professional platform As well as the innovative concept of Keqiao Fashion, attracting designers to Keqiao, Phoenix Zhuang, Rainbow Zhuang, Barut, Ji Ma Liang Si and other well-known local textile enterprises are also continuously from Hong Kong, China and Taiwan, South Korea, Italy introduced excellent Design talent.
2The number of new flowers launched a record high index
In the third quarter of 2017, the index of new flower types launched a record high of 170.79 points, a record high of 29.57%, up by 20.94% as compared with the second quarter, affecting an increase of 8.87% in the total index of fashion creativity. - 8th, 2017 Shenzhen International Textile Fabrics & Accessories Fair was grandly held in Shenzhen Convention & Exhibition Center with more than 700 exhibitors from China, Hong Kong, China Taiwan, India, Japan, Korea and other countries and regions covering various categories Textile, knitting, silk, cotton, linen, wool, function, lace embroidery fabrics, yarn fibers and accessories and other quality products organized by the China Textile City Construction Management Committee 'full of global pavilions once again' Fashion Keqiao 'the overall appearance of the debut exhibition, further set off China's textile city's international reputation.
New flower number index trend
In the third quarter of 2017, the copyrighted copyright index was reported at 170.79 points, up 40.06 percentage points from the same period of last year. In the third quarter, 953 pieces of copyrighted copyrights were added to Keqiao Textile City and the copyright protection in the fashion creative industry was fruitful. China Fashion Fabric Design Competition & Fabrics China cutting-edge designer Fashion Design Invitational held, attracted hundreds of domestic excellent fabric enterprises and hundreds of cutting-edge designers on the same stage, and ultimately decided to award.In 'China Fashion Fabric Design Competition ', the participating fabric products to women's fashion-based fabrics, style and fancy variety of materials used in the promotion of technology at the same time with more fashion elements, the overall product development reflects the market demand for fabrics, consumer trends And fashion trends to enhance the intensity and improve.
2017 China Fashion Fabric Design Competition gold medal
Award-winning fabrics : Three-dimensional cut flower printing
Expert perspective : Fabric design using different double density structure on the ramp wave pattern jacquard, double-woven fabric connection, after cutting the flowers to form elegant and three-dimensional cut flowers, and in the fabric surface digital printing composite processing technology, The bamboo sticks, lotus leaf, peony with ink blooming together, with the texture of the hand-cut flowers effect, reflecting the multi-element fusion of ethnic.
3Creative products turnover index down
In the third quarter of 2017, the turnover index of creative products reached 106.47 points, down by 12.06 percentage points from the previous month, affecting a decrease of 2.41 points in the total fashion creative index and a decrease of approximately 13.94% as compared with the same period in 2007. Keqiao Textile Expo, as a gathering fashion trend, showed the latest textile enterprises The effective platform for products become the biggest window for the production of creative products.Franklin Autumn Textile Fair in 2017 a total of 1610 booths, 596 exhibitors, the exhibition area of 38,000 square meters, the scale of the previous most of the transformation and upgrading Innovation, has become an important part of this autumn Textile Fair, many exhibitors through years of adjustment, in-depth demand side, the market as a guide, starting from the internal management optimization, technological innovation, category adjustment, fashion exploration, bring The most proud of the products of the enterprise.Creative products turnover index less than the second quarter may be because the focus of the third quarter of work is to do for the Keqiao Fashion Week in October preparatory work for part of the intensity of creative products has eased .
Creative products turnover index trend
4Creative business index rose steadily
In the third quarter of 2017, the index of creative enterprises reached 110.65 points, up by 4.92 percentage points month on month, affecting an increase of 1.48 percentage points in the total index of fashion and fashion, down 4.07 percentage points on the morning of August 30. In the morning of August 30, the second batch of major investment promotions A total of 18 projects were signed and a total investment of 47.895 billion yuan was signed on the spot. A series of major projects closely related to the transformation and upgrading of China Textile City include the project of modern logistics city of China Textile City with an investment of 5 billion yuan, One city, three ports and five districts'. Upon completion, it will greatly enhance the overall image and logistics service capability of China Textile City. After investing 300 million yuan in the Central European Fashion DreamWorks project, it plans to introduce a batch of fashionable industrial enterprises and fashion design Entrepreneurial talent, give play to the advantages of industry-university-research integration, and create a hub for the development of fashion industry Keqiao, Keqiao District establish a fashionable position at home and abroad, a "China's fashion aircraft carrier."
The number of creative enterprises index trend
(1) The number of settled enterprises increased steadily
In the third quarter of 2017, the index of settled enterprises reached 122.88 points, up by 0.77% from the previous month. Taking F5 Creative Park, Science and Technology Park and China Light & Textile Industry City Creative Park's "Three Major Parks" as the vehicles, 386 enterprises were recruited, 3000 people ... Right now, Jiangnan Water Town, economic center Keqiao are all efforts to develop fashion and creative industries, and strive to achieve future 100 billion fashion industry cluster.
(2) The number of imported enterprises still needs to be improved
The index for the introduction of Q3 of 2017 was 98.41 points, up by 3.17 percentage points from the third quarter of 2016. Compared with the third quarter of 2016, the index of corporate introduction decreased by 16.22% from the same period of last year. Keqiao District Creative Park is based on the economic restructuring and upgrading and the overall deployment of creative industries , Focusing on upgrading the traditional textile industry in the region and focusing on original design and R & D as its core and cultural connotation as the key element of R & D. With the fierce international competition, the advantages of the creative industries park in Keqiao District are affected to a certain extent. At present, F5 Creative Park and Science Park have been completed. China Textile City Creative Park has completed 85% of the total investment. The volume of park construction and the number of talents are gradually expanding: 386 enterprises are settled, of which 159 are industrial design enterprises, The concentration of employees 3093. At the same time, the park introduced the city '330 plan' 23 people, 'Provincial Thousands Plan' 3 people, 'National Thousands Plan' 5. The base has also been identified as the first provincial-level industrial design model base, China Industrial Design Alliance member units, the provincial high-level talent innovation and entrepreneurship base, Shaoxing City Cultural Construction Demonstration Point.
Creative Park business classification index trend
(B) fashion activity index continued to grow
Fashion activity index each category weight ratio
Fashion activity is to maintain a regional fashion vitality and product innovation base, fashion activity index focus on the brand's market performance, from the number of electricity supplier to run, fashion platform to expand the number of new product sales accounted for, the proportion of business cooperation and The five dimensions of brand communication costs reflect the creativity and creative thinking of the textile industry in creating brand identity, innovative operation mode, etc. The third quarter of 2017, the Keqiao fashion activity index continued to grow and closed at 137.98 points , Up 14.11 percentage points month-on-month, up 6.11% over the same period of last year.
Fashion activity index trend
1Electricity business index rose rapidly
In the era of 'Internet +', new business models emerge in an endless stream, and the development of e-commerce has entered a stage of rapid expansion. It is increasingly becoming an important engine for stimulating consumer demand, promoting the upgrading of traditional industries and developing modern service industries. Business performance index was strong, to close at 237.61 points, up about 47.61%, affecting the fashion activity index rose about 15.33 percentage points; up 23.06 percentage points. Keqiao e-commerce industry is rapidly growing to promote Keqiao economic restructuring of the new New Format for Engine and Fashion Keqiao.
It is reported that up to now, Keqiao District Park opened a new business park (gathering area) accumulated a total of 11, settled in nearly 200. And China Light Textile City Cross-border E-commerce Industrial Park is accelerating the second phase of construction.
E-commerce operation index trend
From the breakdown of indicators, the number of e-commerce businesses has increased compared to the second quarter, in the third quarter of 2017 e-commerce business index has maintained steady growth steadily since 2017, to close at 114.74 points, compared with the same period in 2016 An increase of 4.26 percentage points.Electricity sales index rose rapidly in the third quarter of 2017 as high as 346.58 points, an increase of 70.78%. Keqiao full promotion of e-commerce with remarkable results. Keqiao District Bureau of Commerce official said In a step, we will foster a group of entrepreneurship and innovation groups based on the advantageous industries such as apparel home textiles, curtain screens and wallpaper wallcoverings, and introduce comprehensive e-commerce service agencies to promote the development of large-scale, diversified and ecologically-friendly e-commerce groups across the region Change
Number of e-commerce & e-commerce sales index trend
2Fashion platform expansion index fell slightly
In the third quarter of 2017, the Keqiao Fashion Platform Outward Index was reported at 101.43 points, down from the second quarter, down 2.29% from the previous quarter and up 22.86% from the same period of previous year, representing a large increase over the same period of last year. To further expand the fashion platform, Can promote and perfect Keqiao fashion creative industry chain and build a fashionable creative industry ecosystem. In order to realize the magnificent blueprint of 'Fashion Keqiao, Impression Keqiao and Happy Keqiao', we can help Keqiao truly become the fashion leader in creative design Industry Creation Center and the global textile industry's fashion source.
Fashion platform to expand the index trend
3Sales of new products accounted for a slight decline
New product sales accounted for the proportion of Keqiao reflect the innovation and development of textile products is to reflect Keqiao fashion activity key indicators.New product sales accounted for the third quarter of 2017 index was 105.24 points, the chain fell 5.57 percentage points , Affecting the overall fashion activity index fell about 1.11 percentage points, although a year-on-year drop of 11.15 percentage points, but still above the baseline, indicating that new products in the market is relatively high or relatively high, Keqiao fashion creative industries are still in Flourish.
New product sales accounted for the trend comparison
4The proportion of cooperation between enterprises dropped slightly
The proportion of enterprise cooperation index includes the proportion index of brand enterprises and the proportion of sales of branded products, which is used to reflect the recognition degree of brand products by the enterprises in Keqiao. The index value of the proportion of enterprise cooperation in the third quarter of 2017 is 108.03 points, a decrease of 1.83% compared with the previous month. The share of brand enterprises in the third quarter of 2017 was 110.36 points, up 1.38% from the second quarter. The sales of branded products in the third quarter was 105.06 points, Fell by 6.33 percentage points, accounting for about 2.79 percentage points decline in the share of corporate cooperation.
The proportion of brand enterprises rose less than that of branded products, which led to a slight decline in the proportion of business cooperation index. In the process of creating a national product quality improvement demonstration area, Keqiao will further enhance the industry level And quality level, improve the competitiveness of products, and create a modern textile printing and dyeing industry cluster with international competitiveness. With the specialization of new, green and intelligent directions, the Company will implement the three major strategies of intellectual property, brand and standardization, and encourage textile printing and dyeing enterprises Strengthen the brand, do fine professional, and actively promote the upgrading of product quality and industrial restructuring and upgrading, through three years of efforts to further enhance the industry cluster brand awareness and reputation at home and abroad.
Comparison of the proportion of business cooperation between the various indexes
5Brand communication cost index steady upward
Under the prerequisite of strengthening the hardware and software construction in the market, Keqiao Textile City has formed a textile industrial cluster with large scale, spatial agglomeration and well-developed market network. Follow-up should actively open domestic and international markets, devote itself to building regional brands, City brand promotion, to further expand the visibility and influence of brand communication costs from the point of view, the third quarter of 2017 index record high of 131.93 points, up 1.3 percentage points, an increase of about 7.35% year on year by the October ' Keqiao Fashion Week 'preparations for a series of activities held as well as the impact of the exhibition, brand communication costs in the third quarter at a high running status.
Brand spread costs index trend
(C) fashion promotion index hit a new high
Fashion promotion index index weight of each category
Keqiao Fashion Promotion Index reflects the efforts of Keqiao government and enterprises to promote the fashion industry from the aspects of international exchange and cooperation, enterprises participating in the exhibition, foreign presence, etc. In the third quarter of 2017, the fashion promotion index was 150.36 points and the promotion of Keqiao Fashion The index reached a new high, up by 28.70% from the previous month, affecting the Total Keqiao Bridge Fashion Index by 10.06 percentage points. Compared with the same period of last year, the fashion promotion increased significantly, up 23.2 percentage points from the same period of last year.
Fashion promotion index trend
International Exchange and Cooperation Index soared
The index for international exchange and cooperation in the third quarter of 2017 was 183.33 points, up by 66.66 percentage points from the first quarter of 2016. The figure was 57.14% higher than that in the second quarter of 2016. The number of international exchanges and cooperation in the third quarter was much higher than that in the second quarter, indicating The third quarter of Keqiao and international exchanges and cooperation is very close.
July 'Full of World' 2017 Shenzhen International Textile Fabrics and Accessories Fair and Hong Kong Fashion Industry; August 2017 China Keqiao International Textile Fair (Autumn) and other activities, docking high-end forums such as China and South Korea forums, forums and so on, to learn fashion Nutrients, promote the development of high-end textile industry, help Keqiao accelerate to become a gathering place in the domestic fashion field.
International exchange and cooperation index trend
2Enterprise exhibitors index occupy a high position
The number of exhibitors for the enterprise index includes the number of local exhibitors and the number of exhibitors going out. The exhibitor index for the third quarter of 2017 was 133.33 points, up 14.28% from the second quarter of 2014 as shown in Figure 17 below. The third quarter of 2017 The indices of local exhibitors and outbound exhibitors showed an upward trend. The index of local exhibitors reached 116.67 in the third quarter, up 16.67% month-on-month. The number of outbound exhibitors showed a high and volatile upward trend. The index in the third quarter was 150.00. Up by 16.67 percentage points from the second quarter, both of the local exhibitors' index and the number of exhibitors on the going out business index increased by 8.34 percentage points.
The Keqiao government has always encouraged local enterprises to actively participate in well-known domestic and international exhibitions, speed up the opening up of the textile industry, and support local professional exhibition enterprises with high service standards, large scale of operation and strong core competitiveness, and to strengthen the international promotion of China Textile City Marketing, started 'Textile Keqiao' overall brand.
The number of enterprises participating in various types of index movements contrast
3Foreign stagnation index increased steadily
The foreign resident index reflects the situation of foreign investors entering Keqiao through the number of offices, number of registered companies and number of visitors, etc. The value of this index is 118.48 points, up 1% compared with the third quarter of 2017. This shows that foreign investors prefer Keqiao Fashion market, which also laid the foundation for Keqiao Fashion going abroad and going international.
Foreign stagnation index trend
The number of offices in Q3 2017 was 115.28 points, slightly up 0.17% from the second quarter. The number of registered companies in the third quarter was 132.41 points, up 2.78% from the previous quarter, and up from the same period of last year About 14.4%. Although the person-time index dropped by 0.68 percentage point, it had little effect on the total foreign-resident index and the total foreign resident stagnation index showed a steady upward trend.
Foreign resident number of the various index trends
Foreign Service Center of Keqiao District Bureau of Commerce Encourages Foreign Investors to Invest in Keqiao, Actively Promote, Promote Relevant Business Policies in Foreign Trade Areas, Strengthen Guidance of Foreign Investment and Enhance Foreign Investment Confidence. Keqiao Launches' Handled, Once Commissioned, Of the one-stop service mechanism to implement more than 10 procedures required to handle the business professionals to help foreign investors streamline the approval process.Further foreign policy has attracted a large number of foreign businessmen settled in the growing number of foreign investors in. Keqiao District, for the transformation and upgrading of the textile industry has been In constant efforts, many new attempts have been made. Now, a series of challenges actually implies new opportunities for further development. Then, to the city, district level unity, more with these rich resources Platform and carrier cooperation.
Textile industry is the pillar industry of Keqiao, under the background of vigorously building 'fashion Keqiao', the textile industry has been gradually transformed and upgraded to fashion textile.Kuqiao attaches great importance to the introduction of talents and the large number of foreign fashion talents, they are also Keqiao China Textile City Attracted by the fame, in Keqiao pursuit of new opportunities for development.
(D) fashion evaluation index fell significantly
Keqiao fashion evaluation index questionnaire survey for the exhibitors, buyers, market operators, designers and consumers, through the investigation of the survey questionnaire for all statistics, and by setting the weight, the final draw Keqiao Fashion evaluation index.
Note: the fashion evaluation index value between 0-100, the higher the score the more stylish. 80-100 for the very fashion, 60-80 for more fashion, 50-60 for the general, less than 50 is not fashion.
The fashion appraisal index closed at 117.93 points in the third quarter of 2017, a decrease of 10.54% from the second quarter, affecting the Keqiao Fashion Index down 1.39 percentage points. Although the fashion appraisal index has continued to decline since 2017, it is still far higher In the baseline 100, indicating the market operators for the Keqiao fashion evaluation still feel more satisfied.
Fashion evaluation index trend
