According to Lynx's latest double 11 men's pre-sale list shows the top10 were GXG, Aape, Levi's / Levi's, Uniqlo / UNIQLO, Jack Jones / Jack Jones, Semir / Semir, PEACEBIRD / Waxwing, Meters Bonwe / the United States Tesbonwe, HLA / Hailan House, and Gap.
Reporters statistics of the top 5 men's brand The double 11 of the specific gameplay:
No.1 GXG
GXG is No. 1 for the men's category last year, the group's performance exceeded 380 million.
GXG currently ranked first in order to make it more convenient for consumers this year, to make it a clearer understanding of GXG's double 11 gameplay, launched 'over 4 off 50% off', 'IPHONE X free to send', ' 'And other six major' saving secrets'.
No.2 Aape
It has opened the double 11 'advance notice' status from October 20. From October 20 to 22:00 on November 10, a deposit will be paid and the balance will be paid out on the same day as November 11. To know its down payment Can be regarded as double the amount of use.At the same time, Aape said the pre-sale balance support the use of coupons, store coupons and other concessions.
At the same time, AAPE X DRAGON BALL Unionpay also enjoy 50% discount on the Lynx official flagship store.Other daily will be issued 20 yuan, 50 yuan, 100 yuan coupons, including the threshold of 20 yuan and 50 yuan coupons .
Of course, 'full delivery' is also one of the highlights: over 599 yuan to send AAPE headphones, a total of 13,000), over 999 yuan to send AAPE slippers (a total of 2500 pairs), full 1499 yuan to send AAPE blankets (a total of 2000) Yuan send AAPE X Dragon Ball pillow (a total of 100).
No.3 Levi 's / Levi' s
Similar to Aape, Levi's / Levi's also opened the pre-sale of Double 11 on October 20, as long as the deposit was paid before 22:00 on November 10 and the double 11 was paid the balance, so you can enjoy the ' Double deduction ', or even' designated models limited 3 times the deposit inflated 'concessions.
No.4 Uniqlo / UNIQLO
This year UNIQLO in addition to none other than the consumer, it will focus on product quality and consumer experience. 'Online orders, the country more than 500 stores the fastest speed within 24 hours to mention', 'Free to change, free of charge Such as personalized service 'and' cross-regional off-site quick pick-up 'and other services, not only allows consumers the choice of whether to pick up stores across the country, but also provide a more personalized caring service, consumers can try on the experience, replacement products Size, color, you can also modify the pants length free of charge.At the same time, UNIQLO also supports inter-provincial pick-up.It is known that even cross-provincial cross-regional can achieve the fastest 24 hours of off-site stocking.
It is worth noting that, from November 10 to November 15, during the double 11 during the delivery to the store customers, UNIQLO also provides the value of 10 yuan to buy coupons .It is easy to see that UNIQLO drainage line under the good intentions .
No.5 Jack Jones / Jack Jones
Similar to GXG, Jack Jones / Jack Jones this year also introduced a 'save money secret':
At the same time, coupled with 'full reduction' and 'double 11 shopping allowance' activities, the promotion will once again be expanded.
It is not difficult to find out that 'pre-sale + big discount + lottery' has become the dominant tactic for most brands to fight double 11, and the 'deposit multiple deduction' is also used more this year, more methods, after all, Change the way to engage in sales promotion.