Tencent, Knowing and other companies jointly set up content copyright alliance

On November 8, 2017, in order to ensure the healthy development of the digital content industry, Tencent Consortium, Vision China, China Unicom and other partners jointly set up a Content Copyright Alliance, which will be held at Tencent's Global Partner Conference 2017. Content 'Theme forum launched the launch ceremony, Tencent open platform and general manager of the content platform Hou Xiaonan, know almost founder and CEO Zhou Yuan, China Copyright Association, Sun Yue, general manager of Tencent Group Legal Affairs Jiang Bo, Vision China Senior Vice President Wang Gang , China Unicom's own mobile video (Wo video) base in charge of Lee Han and other common debut launching ceremony.

As an important initiator of Content Copyright Alliance, Zhou Yuan also delivered a keynote speech on content copyright and shared the copyright protection system with the three strategies of knowing, defending and empowering.

'Content Copyright Alliance' ecological significance

Zhou Yuan said that knowing and even the entire industry are facing copyright challenges, such as knowledge of online knowledge paid product line, resulting in a large number of high-quality content, but for a short period of time these elements were infringers through the e-commerce platform to low Price packaged for sale.In addition to such individual behavior, some more direct copying or handling of the station known content of high quality content, high praise content.

'No matter how many seemingly minor infringements, it is a devastating impact on the entire Internet.' In his keynote address, Zhou Yuan talked about the importance of copyright protection. 'When I was young, I went to swimming and someone asked me if you were Is it urine in the swimming pool? My first reaction was not whether I had done it myself, but the thought of urinating in others.

Internet content is the ecology of the pool, as more and more people or organizations hold the knowingly mentality of copyright protection, it means that copyright infringement behavior in the 'others are doing' psychology is rationalized. With the partners to set up a 'content copyright alliance', is to purify the Internet content and ecology, and cut from the industry level, and gradually form the platform between the 'attitude, rules and mechanisms' many aspects of unity, eliminate knowingly, and then through the platform to influence users So that everyone becomes a watchdog and beneficiary of copyright law, and in the future, Tomorrow and other partners will explore more copyright cooperation through the Content Copyright Alliance to step up their fight against infringement.

Know a few pieces of 'little things'

Zhou Yuan introduced: 'Around copyright protection, we know that we have done a lot of' little things', although the difference between doing and not doing is quite obvious. Authorize the three levels to carry out, hoping to protect the rights and interests of creators from the source.

Confirmation, that is, a clear platform for the user's copyright ownership, the establishment of infringement of the red line. Know almost and the China Copyright Protection Center to help authors quickly complete the copyright registration, to achieve the administrative confirmation and prevention in advance after the possible copyright disputes so far, known Already, more than 1,500 paid titles have been registered for copyright registration, and in the future, it is almost certain that we will explore the commercialization of copyright registrations and ultimately enable users to complete copyright registrations while outputting content.

Rights protection is through a series of measures to protect the copyright of original creators, mainly for stop loss and accountability of these two different stages of development.The key to stop-loss is timeliness, so in addition to the internal establishment of rapid infringement channel, know almost and Netease, Sina, ZAKER and other platforms have also established a 'green channel outside the station', users can 'infringement' feedback through the two channels of 'report' and the copyright mailbox; at the same time know also cooperate with Tencent on the 'WeChat public account infringement complaint' function, at Confirm the situation of infringement can be deleted within 24 hours.

Individual litigants often feel powerless to defend their own rights and interests. "In litigation, individuals encounter many practical problems in court litigation, including evidence of hard evidence of a fraudulent network infringement, Clear, litigation process takes time. "Zhou Yuan said.

Therefore, in chasing responsibility, Zhou Yuan said: 'The platform should timely help original creators to defend their rights through legal means, know almost all the hope to spare no effort to do so. To know about the new media big' know God 'case of tort litigation as an example The evidence in this case can fill up a 10 - square - meter room and take more than a year before it can be taken down.

Authorization is to provide more support for the grant and development of the original copyright.On the one hand, knowing almost for the content creators launched a 'no reprint' option to completely eliminate the copy and paste, to improve the difficulty of the implementation of infringement.On the other hand, knowledge Almost launched a 'paid reproduced' products, to promote the originator of the normal revenue generation and circulation of copyright.

Clear rights and interests, safeguarding their rights and interests, actively safeguarding their rights and expanding their powers of consent, have made a lot of exploration on copyright protection, but for the Internet in China that has experienced a unique 'free age', both in terms of copyright awareness and its corresponding mechanism On a single platform, efforts have always been limited and more Internet companies are required to join the copyright protection cohort. Concerted efforts will be made with partners to build a healthy and sustainable copyright ecology through the Copyright Alliance Maximize the copyright of every creator.

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