November 10, "First Financial Weekly" released in Shanghai '2017 Golden Sign' consumer voting results and list the list of the brand, Sony TV for eight consecutive years ranked first in the category of television sets, and once again honor crowned this year 'gold Signs "as the most influential business magazine," Financial News "its 'signature' is also regarded as one of the gold content in China's consumer list, which covers the food, the United States, living, In the six life scenes, entertainment, consumption and sixty sub-sectors, after a big data analysis and questionnaire survey by 4,953 consumers, only 15 powerful brands were finally named as "Chevron".
'Golden Signboard' is the first Financial Week lasted 9 years of consumer survey project, intended to more truly witness the ups and downs of the brand to find those with lasting influence and market share of the brand, and record people's brand of this era Loyalty and changes in consumption.In order to further enhance the scientific and impartial nature of the list, this year's 'Cheongsam' survey has also made important changes in the selection method.For the first time, big data technology has been introduced to capture and analyze nearly 8 Month-long media data and filtered out 10 to 20 head brands for each category, combined with brand preference surveys of 18-35-year-old consumers in first-, second- and second-tier cities In the category of "living room entertainment core," the TV category, Sony with 10.7% of the brand favorably hold the first.Sony (China), vice president of home display products, said in a statement made in recognition of award-winning, Originally, Sony TV always hopes that through innovative products, establish a deeper emotional connection between the brand and consumers, and lead the TV industry to return to the origin of the product.
"First Financial Week" consumer survey results also confirmed the 'arrival of the era of product supremacy' As the gradual deepening of consumer escalation, more and more consumers are more concerned about the product itself, are willing to pay for more pleasant experience more In terms of high value-added and differentiated competitive advantage of Sony TV, the LCD TV Z9D and OLED TV A1 two flagship products under the leadership of the industry has become the high-end, high-quality representatives, by the more More and more consumers who are demanding better quality of life are attracted by celebrities like 'Weibo Reds' Wang Sicong, Angel Investor Xu Xiaoping, Panda TV Zhuang Minghao and Good Sister Bands, etc. Their own experience as Sony Corporation President Takahashi said, Sony is committed to promoting high value-added products, and hope that through real word of mouth, the moving experience will continue to spread to more people.
Tracing the source, impressive market performance and brand favorability behind, on the one hand is based on Sony TV powerful audio-visual technology and innovative strength, such as the new 4K HDR OLED TV A1 series, equipped with X1 advanced version of the image processing chip, you can Fully release the advantages of OLED display technology to bring more light and shadow performance over the past; through the original screen sound field technology, bringing the past, any one TV is difficult to achieve 'picture and sound combination' experience; and 'minimalist' Aesthetics broke the design tradition of traditional TV and won the Best of best 2017 best award.
On the other hand is based on Sony TV adapt to changes in the times, continue to tap consumer demand, innovation and business strategy.In addition to the brand proud of black technology and product power, Sony TV also actively expand the Internet era consumer living room Entertainment options, and the number of Chinese TV, QQ music and many other leading content providers to establish a depth of cooperation and with the leading online video media platform Tencent powerful video jointly launched three new models. These trendy, popular, massive Content services and features, but also further attracted 85, 90, 95 and other young consumers like Sony TV.
"First Financial Weekly" flagship editor pointed out that 'fast-food consumption era, the brand wants to be the flagship brand, in addition to a good business model, more importantly, the product itself can bring happiness to consumers.' After all, every time Consumption, every product behind, are attached to people's attitude toward life and the lifestyle of the selected label, and access to '2017 Golden Sign' Sony TV, it is through its differentiated audio-visual performance, aesthetics Design, intelligent entertainment, ingenuity and quality, continue to for the more critical consumers forged a more touched living room entertainment, to meet their pursuit of quality of life.
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