Double 11 ended | puppy vacuum cleaner total sales broken 140 million

2017 double 11 big screen has fallen, with the outbreak of wireless products, puppy vacuum cleaner for 7 consecutive years occupy the first double-11 vacuum cleaner category sales this year double 11 total network sales exceeded 140 million in many large international brands into China, Large appliance brands have infiltrated the vacuum cleaner market, the whole network of dog vacuum cleaner turnover once again demonstrated the strong reputation of puppies and deep user base. So, in the back of the dog vacuum cleaner sales of 140 million, there are What little-known story?

Wireless burst bites consumption upgrade pain points

This year's double 11, puppy vacuum cleaner hit 'Wireless All-Star' theme, pushing the D-531, D-535 wireless handheld vacuum cleaner and D-610 wireless mite meter, etc. It is worth mentioning that, on the eve of this year's double 11th World War, the puppy shelves have been listed for 7 years, the entire network sales of more than 1.26 million breakthrough in the D-928 horizontal vacuum cleaner, as a meritorious product of the wired age, small The fact that the dog chose to retire at this moment of glory reflects the determination of the puppy to fully promote the wireless product.Unfortunately, this comes from the dog puppy for the consumer upgrade under the era of precise user needs.

Undoubtedly, the current consumer demand for high-quality goods and services is more and more urgent. Last year, Puppy introduced the first wireless hand-held vacuum cleaner D-531 and achieved a sales volume of 180,000 in the first year of listing. During this period, more than 53,000 D-531s were swept away.

Every year double 11, are the major brands of each supernatural moment since 2017, the puppy to enable artist Yang Yang as a brand ambassador, its image and temperament is also a perfect interpretation of the puppy 'high value, big suction' product features At the same time, puppy vacuum cleaners also leveraging innovative entertainment marketing leveraging the younger generation of new incremental market, harvest a large number of fans.

Since mid-October, the advertising of puppy spokesmen successively captured the living scenes of such huge outdoor large screens, building frames, subway and other users in the northern part of Guangzhou as a whole. Dog products, high-value, clean and noiseless advertising screen so many people remember.

As an e-commerce brand that has grown up under the Internet age, puppies are well versed in content marketing, and their heart, quality and innovation have always been the three key words of puppies marketing. Meanwhile, Puppy Appliances focus on the output of head content , And in-depth cooperation with outstanding original from the media, follow the concept of consumers, penetrate into the user's circle of interest, from the contents of the user's occupation of the content, such as this year's dual Halloween hawk marketing, puppy full of new products Thanks to the surprise gift of Halloween gift to customers, detonated the user to take the initiative to participate in interactive marketing interaction, many users with their own Halloween activities combined with innovation again in the micro-Bo sun this 'surprise' brand reputation in the process of continuous Get positive fermentation.In addition, puppies also continue to cultivate the content of direct broadcast channels, vacuum cleaner fun creative show staged on the sales platform, allowing users to play while shopping, happy shopping.Against the dimension from the advertising coverage, dimensionality reduction to the content level This year, everywhere in the dog vacuum cleaners, step by step to deepen the reputation of their own choice of brand image.

All soldiers are soldiers Jagged e-commerce veterans

As an e-commerce veteran who plays double 11 for eight years, the puppy knows that the double-11 war is not only a pre-brand battle, but also an all-arm battle.

This year, the puppy double 11 internal preparation slogan is 'is dry'! - Ensure timely feedback, rapid response, rapid processing, to provide users with the best service, hundreds of employees day and night, full fighting double 11, Sleepy tired to drink Red Bull, wake up to continue 'is the norm of many employees, and even some employees mentioned,' do not experience double 11 prepared for the life is not complete ', it is so dry is the fight state, to create Incredible puppy speed, but also cast a puppy good reputation year after year.

The market competition is far more than a double 11,140 million results dazzling, for puppies, it has also been a new starting point in the future, Puppy appliances will always adhere to the 'product life and death', 'service life' Style of doing things, and constantly optimize the upgrade product line, with better products and services, back to the user.

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